BRM Capability

Business relationship management is a capability designed to stimulate, surface, and shape business demand across all functions (business units, value streams, sales, marketing, technology, HR, finance, etc.) and ensure that the potential business value from satisfying that demand is captured, optimized, and recognized. A strong BRM capability converges cross-functional teams and eliminates value-depleting organizational silos. It strengthens collaboration and drives a culture of creativity, innovation, and shared ownership across the enterprise so that holistic, innovative, and value-driven strategies are created and deliver their intended business value results.

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BRM Behind a Desk

Business Relationship Management: Not Behind a Desk


When you think of “business” or “IT” you probably imagine some cookie cutter desk sitting beneath bright fluorescent lights in a large office building. It’s so easy for many roles to quickly become trapped in monotonous routine, seeing the same faces and holding the same conversations.


Attitude, Behavior, Culture: The ABCs of Organizational Change


An individual’s attitude shapes their habits and behavior. And group behavior ultimately influences an organization’s culture. So, to improve your culture, you must first focus on changing people’s attitudes.

Find Your Purpose as a BRM

Find Your Purpose: Consider Your Passions and Take Action


In Glenn Remoreras’ keynote speech, he demonstrated how to find your purpose as a BRM. This is important because at the end of the day, the Heart of BRM is Purpose. Finding this resolve will help you identify how to push the boundaries of your contributions to generate Business Value.


The Critical Importance of Titles and Leads in Our Writing


The quality and information contained in your writing doesn’t matter if no one ever reads it. As a leader and Business Relationship Manager, writing to convey a message or to impart knowledge is a necessary skill.

BRM Councils – Your Tool to Change the Future of BRM


Business function leaders (IT, HR, Finance, external Service Providers, etc..) from around the world congregate to network and lead initiatives advancing the Business Relationship Management (BRM) profession through BRM Institute volunteer councils. Importantly, these councils play a pivotal role in the development of new ideas which help determine the future direction of BRM standards and profession.

BRM Code of Ethics

BRM Code of Ethics is Here!


Over the past few months, a group of volunteers from the BRM Institute Professional Member community worked diligently to produce the final BRM Code of Ethics. The main objective and purpose for the code’s generation: to provide BRMs inspiration, professional standards and support on their BRM journey.

Purdue Team Report

Journey of BRM: Purdue Part 3


With BRMConnect 2018 just around the corner, we’re diving even deeper into this year’s theme: The Journey of BRM. Already, we’ve highlighted and shared the stories of top BRMs in our #IAmBRM campaign. We launched Becoming A Value-Focused Organization to support BRMs on their journey to identify and drive value in their organizations. Now, we’ll share the step-by-step process of The College of Agriculture at Purdue University, in a series of pieces which document their own, very special Journey of BRM. The series will culminate with the release of their annual report at BRMConnect in San Diego this Oct 1-3.

YouTube Creation

YouTube – A Growing Trend to Promote Business Capabilities


The rise of social media, with YouTube as a forerunner, has increased opportunities for cross-departmental collaboration and leveled the playing field for interacting with your customers on a regular basis. By leveraging your organization’s unique capabilities, you can expand your reach to generate added business value.

Journey of BRM: Purdue Part 2


BRMConnect 2017 provided us with the confidence that we were on the right path. When we returned home, we began to put further clarity around our BRM efforts. We created our guiding principles; mission, vision, values and a value proposition statement. We began to tackle value.

Team Development

Why BRM Development is Essential for Teams


Before creating a development program, assess the existing skill set of team members. Evaluate their hard skills, soft skills, and intangibles. Have their business partners rate them, their colleagues, and even themselves. Get a good sense for individual and team strengths/weaknesses to determine the right training needed for the team.

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