A Road Well Taken: How I Discovered I Was a BRM All Along
As technology races ahead faster, smarter, and more integrated, our greatest differentiator will still be people. Tools may evolve, but it takes thoughtful, emotionally intelligent leaders to harness them meaningfully. That’s the real challenge, and the true opportunity of roles like BRM.
The Doctor Who Framework for BRMs
BRMs are the quiet invitation to choose what comes next. We help others identify what still serves us and have the courage to release what no longer fits. That’s not abandonment. That’s evolution. Just as the Doctor regenerates into new forms while remaining rooted in timeless values, BRMs help institutions reimagine themselves without losing their purpose. Courage is essential. BRMs must often speak difficult truths, advocate for change, and move forward despite not knowing all the answers. “Courage isn’t just a matter of not being frightened, you know. It’s being afraid and doing what you have to do anyway,” said the Third Doctor.
From Tool to Teammate: How GenAI is Changing the BRM Landscape
I didn’t realize it at first, but somewhere along the way, GenAI started filling a quiet but meaningful role — not just answering questions, but offering presence. On long nights when I was stuck on an idea, it became the brainstorming partner I could count on. When I felt overwhelmed, it helped me organize my thoughts. It’s not human, of course — but the rhythm of conversation, the space to reflect, and the lack of judgment made it feel different from any other tool I’d used.
From Art to BBQ: What to do While You’re in Town for 2025 BRMConnect
BRMConnect 2025 is coming to Kansas City, and while the conference is packed with inspiration, networking, and next-level learning—you’ll also want to soak in the vibrant local culture. September is one of the best times to explore KC’s energy, creativity, and unmistakable flavor.
Whether you’re flying in early, staying for the weekend, or squeezing in a little fun between sessions, here are some can’t-miss things to do while you’re in Kansas City for BRMConnect.
Business Relationship Managers: Heroes Without Capes
In every organization, there are heroes quietly working behind the scenes to bridge gaps, unite teams, and propel businesses forward — they’re called Business Relationship Managers (BRMs). While they may not wear capes, they lead with heart, strategy, and resilience. As we celebrate National Superhero Day, it is the perfect time to recognize the real-world heroes who are keeping their organization’s mission, vision and values at the forefront of every partnership.
The Impact of Business Relationship Managers in Higher Education
Many friends, family members and even colleagues don’t understand what I do. I often joke that I feel like Chandler Bing from nineties sitcom Friends – I’ve explained my job a million times, yet no one seems to know what it is. The business relationship manager role contributes to the student experience – and this is one of its most rewarding elements. Engaging with student committees and initiatives gives us insights that add depth to National Student Survey results, whether that is addressing accessibility issues, enhancing digital learning environments or improving support services. Bhupinder Siran explains more in this compelling article…
Strengthening Partnerships with the Partner Value Hierarchy
The Partner Value Hierarchy offers a structured way to assess and prioritize the elements that truly matter to partners. By leveraging this technique, BRMs can move beyond surface-level engagements and uncover hidden demands that often go unspoken. This deeper understanding allows for more tailored and effective relationship strategies, ensuring that business objectives and partner needs are continuously aligned.
LinkedIn’s Skills on the Rise: How BRM and BRMP Prepare You for the Future of Work
Many of the fastest-growing skills on LinkedIn’s Skills on the Rise list align directly with the BRM discipline and can be developed through the Business Relationship Management Professional (BRMP®) certification
Our Favorite Tips for Strategic Thinking
BRMs who think strategically don’t just push IT initiatives—they frame everything in terms of business value. Whether it’s improving customer experience, increasing revenue, or optimizing operations, they ensure that every decision ties back to measurable impact.
Failed the Culture Test? Why BRM is the Solution
Culture is the heartbeat of any organization, yet it’s often the most overlooked aspect in the pursuit of growth. When a company’s culture is in disarray—marked by miscommunication, silos, and disengagement—it’s not just a matter of employee satisfaction. It’s a business problem that can derail strategic goals, stifle innovation, and ultimately affect the bottom line. So, what happens when an organization fails the culture test?
The Future of Work is Relationship-Centric: Here’s Why BRMs Lead the Way
BRMs help organizations craft experience strategies that are not just reactive but proactive. Whether it’s improving employee engagement, enhancing customer loyalty, or driving a seamless digital experience, BRMs ensure that every interaction is meaningful. BRMs don’t just bridge business and technology—they foster a culture of collaboration, trust, and shared purpose. The BRM capability ensures that organizations don’t just execute strategies but build relationships that drive sustainable business value.
Essential Reading for BRMs in 2025
In honor of BRMWeek, we’re celebrating the collective wisdom and shared experiences of Business Relationship Managers worldwide. BRMs from the community have come together to share their top book recommendations—titles that have guided their personal and professional growth, inspired new ideas, and helped them build stronger relationships. These books are more than just pages of advice; they represent real stories of impact and learning from professionals like you.
Top BRMs 2025
The global BRM community is recognizing the top BRMs that have achieved success through their BRM efforts, strengthened the global BRM community and BRM discipline, enriched lives through excellence in BRM within their organizations, and/or contributed to the community on a local, national, and global level.
Texas A&M University is Unlocking Career Success with IT Service Management and BRM
We know that early-career adoption of Business Relationship Management principles can be game-changing. Students who embrace BRM competencies during their time at Texas A&M are better prepared to influence decision-making processes, communicate effectively with stakeholders, and deliver IT solutions that align with organizational objectives.
Meet Brandon Reese at the Indianapolis, IN World Tour Stop!
This workshop agenda will include Understanding Business Relationship Management, the BRM Accelerator Assessment, AI and BRM and so much more. Each regional area offers a unique agenda to meet the needs of the community, “Our goal is to meet people where they are” says Marleen LaMont, BRM Institute Director of Community. “These are all about addressing the challenges and opportunities that resonate most with BRMs in each area. It’s a chance shape the future of the BRM community.”
Your Voice Inspires: Become a BRMConnect Storyteller
As a storyteller, you bring your unique perspective to the stage, offering lessons and ideas that can spark meaningful conversations and inspire action. By sharing your journey, you contribute to the larger BRM community, helping others grow in their roles and fostering a deeper understanding of the impact of relationships in business. Whether it’s a breakthrough initiative, a challenge you overcame, or a lesson learned through collaboration, your story could be the spark that others need to take their BRM practice to the next level.
No More Ticket Trouble: BRMs Break Free from Tactical to Strategic
Let’s talk about the magic that happens when IT and business come together. The Business Relationship Manager (BRM) is the ultimate connector, bridging the gap between technology, HR, finance, and overall business goals. Yet, despite how essential this role is, many organizations struggle to fully harness the potential of their BRM Capability. Often, the role is seen as more tactical than strategic, and BRMs are pulled into daily operations, which makes it difficult to elevate them to the strategic level they were meant to achieve.
For example, we’ve recently heard from an organization who’s BRM team was caught up managing help desk tickets- simply because their roles were misunderstood. This is a perfect example of how BRMs can get bogged down in the minutiae, leaving little time or energy for the big picture work that drives REAL business value.
Cheers to a Bright 2025 Ahead!
As 2024 comes to a close, we reflect with immense gratitude on a year filled with growth and community. We’re embracing the year ahead with confidence, purpose, and the shared vision of a world where meaningful connections drive the future forward. Cheers to a remarkable 2025 ahead!