The BRM Fundamentals

Immerse yourself in the enriched BRM Fundamentals, a dynamic course that delves deeper into becoming Relationship-Centered (RC) alongside a comprehensive study of core BRM principles and practices. Crafted to empower professionals of all levels and roles, this powerful learning experience includes student exercises to unlock valuable insights into fostering relationships into partnerships. As a blend of theory and practice, elevate your skills and make a lasting difference for you and your organization. 

BRM Fundamentals Learning Objectives

Participants can expect an interactive and lively one-day session, with a high-level introduction to successfully navigate the complexity of BRM. Topics include:

  • Defining BRM as a capability, role, and discipline
  • Understanding what a BRM does and does not do
  • Providing the language needed to change perceptions and perspectives
  • Learn how the BRM discipline interacts with other disciplines (project management, architecture, Business Analysts, Business functions, strategy, etc..) inside an organization
  • Basic introduction to the different frameworks, processes and models to bring structure and guidance to BRM
  • Understanding BRM capabilities and their corresponding value potential within organizations
  • Acquire the latest central topics surrounding BRM in a concise, comprehensive learning approach

BRM Fundamentals Outline:

  1. Introduction to Business Relationship Management
    1. Capability
    2. Role/Profession
    3. Discipline
    4. Evolve Culture
    5. Build Partnerships
    6. Drive Value
    7. Satisfy Organizational Purpose
  2. Navigating Common Organizational Challenges
  3. Entry-level interaction of BRM artifacts such as
    1. Purposeful Narrative
    2. Relationship Mapping
    3. Idea Documents
    4. Value Planning

*Content is subject to change*

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