Recent News & Articles

Everybody’s Doing Their Job. Nothing is Getting Done.

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BRM is not a new concept. Humans have always known that relationships are the foundation of how things get done. What is new is the intentionality around it. The recognition that trust does not just happen because people share a Slack workspace or attend the same all-hands. It has to be built, nurtured, and treated as a real organizational priority.

The Five BRM Strengths: A Foundation for Evolving Culture, Building Partnerships, and Driving Value

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The BRM Institute’s five strengths — Empathy, Trust, Creativity, Collaborative, and Leadership — are the human qualities that make that mission possible. Each strength corresponds directly to a capability or competency cluster within the BRMBOK, and together they form the behavioral foundation that moves a BRM from order-taker to strategic partner.

From Data to Decisions: Storytelling, BRM and Turning Information into Action

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There’s no shortage of data in today’s organizations. In fact, most teams are drowning in it—dashboards, reports, metrics, KPIs—all neatly packaged and readily available. And yet, despite all of this, a familiar question keeps surfacing in leadership conversations: What does this actually mean for us? The challenge isn’t access to data. It’s making sense of it in a way that drives action. The real shift doesn’t happen when data is visualized. It happens when it’s explained—when someone connects the dots between the data and the business, between what’s happening and why it matters. That narrative is what drives action.

Stop Guessing Your Value: Use These 6 SMART Goals to Make Your Relationship Impact Measurable and Visible

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Here’s a truth many professionals know but rarely say out loud: being valued and being measured are two very different things. You build the relationships. You translate strategy into action. You sit in the room where decisions happen and ensure the right voices are heard. You are, in every practical sense, the connective tissue that holds your organization together. And then comes performance review season.
Suddenly, the work that is most uniquely yours, the trust you’ve built, the alignment you’ve brokered, the opportunities you’ve surfaced before anyone else even knew to look, and the value and impact you’ve ensured happened, struggles to fit neatly into a box on a form. That’s not a you problem. That’s a goal-setting problem. And it’s one we can fix.

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Trusted by some of the largest and smallest global companies in the world. To name a few:

Aflac

Alberta Health Services

Alpura

Bristol Myers Squibb

Brunswick

Blue Origin

Catalent

Centene
Choctaw Nation

Church & Dwight

Cleveland Clinic
Daiichi Sankyo

Deloitte

Department of Veterans Affairs

Federal Aviation

Franciscan Alliance

Government of Canada

Hackensack Meridian Health

HUB International

Huntsman Europe

Intermountain Healthcare

LUMA Energy

Mayo Clinic

Medtronic

Miami-Dade County

Mount Sinai

National Aeronautics and Space Administration

Orlando Health

Parsons

Raytheon Technologies

Reserve Bank of Australia

Seagen

Sentara Health

South African Reserve Bank

Stanley Black and Decker

State of Louisiana

State of Michigan

TELUS

The Boston Beer Company

The Sherwin Williams Company

The University of Birmingham

UNICEF

United Nations

United States Department of Agriculture

University of Washington

USDA

Vanguard

Wolters Skluwer

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Our Mission

Anchor BRM in every organization as a fundamental necessity.

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