Recent News & Articles
Business Relationship Manager (BRM) Metrics Example
It comes as no surprise; executives frequently ask for Business Relationship Management (BRM) metrics and the financial business value added to the business through the BRM Capability. BRM Institute has a mission to inspire, promote, and develop excellence in Business Relationship Management across the globe, leading to outstanding business value for organizations and professional fulfillment of every individual member of the BRM community.
Members, You’re First: The New Online Campus Launches Today!
Today marks a new era for BRM Institute. Starting August 26, 2026, Professional Members are getting exclusive first access to the new Online Campus — a beautiful, state-of-the-art platform built for the single, global BRM Community. Explore Remi, our new AI Agent, the interactive BRMiBOK, Career Central, Volunteer Central, BRM Communities, and much more, all before anyone else.
The Human Edge in AI: Why Every AI Team Needs a Business Relationship Manager
I’ve sat on AI teams and heard the same sentence over and over: “We really need someone like you to help us translate, showcase, and connect all the great things we’re doing with the rest of the business.” I’ve heard it again and again from the AI team I’m a part of, and I believe it’s the perfect example of what we as BRMs can bring to any team we join. I’ve taken the business relationships and the influence I already had through my work as a BRM and used them to further the work of that AI team. That person isn’t optional anymore. It’s the difference between AI that looks impressive in demos and AI that moves the numbers.
Stop Measuring Relationship Roles on Documentation. Start Measuring Them on Results.
Most performance systems for people who sit between strategy and delivery are broken. They track documents completed, plans updated, meetings held, and relationships “matured.” The result is a scorecard that rewards process theater while the business still wonders what actually got delivered. We need a different approach. The work of converting strategy and customer needs into measurable results is not a documentation job. It is a leadership discipline. Whether your organization calls these people Business Relationship Managers, strategic partners, value leads, or simply leaders who own the gap between intent and impact — the same progressive standards should apply.
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Aflac
Alberta Health Services
Alpura
Bristol Myers Squibb
Brunswick
Blue Origin
Catalent
Centene
Choctaw Nation
Church & Dwight
Cleveland Clinic
Daiichi Sankyo
Deloitte
Department of Veterans Affairs
Federal Aviation
Franciscan Alliance
Government of Canada
Hackensack Meridian Health
HUB International
Huntsman Europe
Intermountain Healthcare
LUMA Energy
Mayo Clinic
Medtronic
Miami-Dade County
Mount Sinai
National Aeronautics and Space Administration
Orlando Health
Parsons
Raytheon Technologies
Reserve Bank of Australia
Seagen
Sentara Health
South African Reserve Bank
Stanley Black and Decker
State of Louisiana
State of Michigan
TELUS
The Boston Beer Company
The Sherwin Williams Company
The University of Birmingham
UNICEF
United Nations
United States Department of Agriculture
University of Washington
USDA
Vanguard
Wolters Skluwer
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