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The 2025 BRM Compensation Report is Now Available!
The 2025 BRM Compensation Report delivers the most trusted, data-driven insights into Business Relationship Management roles around the world. Built from comprehensive global survey data, the report explores compensation, benefits, certification impact, and career progression across industries and regions. Designed for BRMs, executives, and HR professionals, it provides a clear picture of current trends shaping the profession and serves as a vital resource for benchmarking, workforce planning, and career development. Whether you’re advancing your BRM career or building organizational capability, this report offers the objective, real-world data you need to make informed decisions.
The BRM Advantage in the Age of AI: Why Relationships Are the Real Intelligence
Over the past two years, AI has dominated headlines, meetings, and strategies. But Kooner cautioned that while organizations race to adopt new tools and models, they risk overlooking something more fundamental—relationships. “If this webinar didn’t have AI in the title,” Kooner joked, “we might not even have the turnout we have today. But I want to talk about what really keeps us together—relationships.” Kooner urged attendees to see relationships as a strategic asset rather than a soft skill. As automation and digital tools evolve, human connection, empathy, and trust are becoming the differentiators that technology cannot replicate. “AI can process information at scale,” she said, “but humans process emotion at depth.”
From Super-Size to Right-Size: Lessons for the BRM
In a world where Big Gulps and “Super-Size Me” are cultural staples, it’s easy to assume bigger is always better. Scale matters—or at least, that’s what we’re told. But for Business Relationship Managers (BRMs), the conversation around scope and impact takes on a very different meaning. For BRMs, impact without alignment is meaningless. In our work, scope might refer to the scale of a project, the operational effect of a new system, the breadth of a strategy, or even the depth of a relationship with a business partner. The real challenge isn’t spotting magnitude—it’s making sure everyone defines it the same way.
The Power of Role Clarity: Why it Matters More than Ever
In many organizations today, blurred roles between Business Relationship Managers (BRMs) or Technology Business Partners and Product Owners (POs) create confusion, friction, and lost opportunity. Both roles exist to create value—but without clear boundaries and intentional design, even the best efforts can collide instead of connect. A recent McKinsey study showed that while 92% of companies are increasing their AI investments, only 1% believe their digital transformations are mature. This gap isn’t just about technology—it’s about clarity. When it’s unclear who ensures alignment and who drives delivery, value gets lost between strategy and execution.
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