Recent News & Articles
Exploring the Evolution of the CBRM Certification Course
The newest Evolved CBRM signifies a shift towards a more integrated, strategic, and holistic approach to Business Relationship Management. The original CBRM focused on the tactical aspects of value management and innovation within business relationships. In contrast, the Evolved CBRM broadens the scope to include a deeper understanding of organizational purpose, energy, and how to influence intentional positive change that ensures results.
Breaking Silos with Beats: Spotify’s Tribe Framework in Facilitating Cross-Functional Business Relationships -Part 1
In the symphony of modern business, where each department plays a distinct tune, it’s crucial for business and IT executives and senior leaders to conduct an orchestra that harmonizes these tunes into a coherent melody. The Tribe Framework, popularized by Spotify, offers a rhythm to break silos and enhance cross-functional business relationships. In part one of this article, we will explore the members of the Tribe, while part two will explore the application of the methodology.
The 2024 World BRMConnect Conference is Livestreaming!
Get your BRMConnect Conference pass and gain exclusive access to the world’s largest BRM event- now from your home office! You asked for a hybrid conference option and we listened. Stream the main stage live sessions and watch Storyteller sessions on-demand. For even more value, virtual attendees can join live Q&A sessions with presenters after their Storyteller session. Engage in real time through the BRMConnect mobile app, attend a total of 7 livestreaming events including 4 Keynote sessions and Global Excellence Awards, plus Storyteller sessions on-demand followed by 20 minute live Q&A sessions.
How Business Relationship Managers Help Unlock Your Company’s Value
In part two of this four-part series, we covered the basics of business relationship management and described how this framework acts as a capability, discipline and role to evolve culture, build partnerships, drive value and satisfy purpose. In this article, we’ll break down how the role of a business relationship manager applies the capability to identify and deliver value within your organization – and why doing so is important.
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Aflac
Alberta Health Services
Bristol Myers Squibb
Brunswick
Catalent
Centene
Church & Dwight
Cleveland Clinic
Deloitte
Department of Veterans Affairs
Federal Aviation
Franciscan Alliance
Government of Canada
Hackensack Meridian Health
HUB International
Huntsman Europe
Intermountain Healthcare
Mayo Clinic
Medtronic
Miami-Dade County
Mount Sinai
Parsons
Raytheon Technologies
Reserve Bank of Australia
Seagen
Sentara Health
South African Reserve Bank
Stanley Black and Decker
State of Louisiana
State of Michigan
TELUS
The Boston Beer Company
The Sherwin Williams Company
The University of Birmingham
UNICEF
United Nations
United States Department of Agriculture
University of Washington
City of Atlanta
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