Recent News & Articles
Members, You’re First: The New Online Campus Launches Today!
Today marks a new era for BRM Institute. Starting August 26, 2026, Professional Members are getting exclusive first access to the new Online Campus — a beautiful, state-of-the-art platform built for the single, global BRM Community. Explore Remi, our new AI Agent, the interactive BRMiBOK, Career Central, Volunteer Central, BRM Communities, and much more, all before anyone else.
The Human Edge in AI: Why Every AI Team Needs a Business Relationship Manager
I’ve sat on AI teams and heard the same sentence over and over: “We really need someone like you to help us translate, showcase, and connect all the great things we’re doing with the rest of the business.” I’ve heard it again and again from the AI team I’m a part of, and I believe it’s the perfect example of what we as BRMs can bring to any team we join. I’ve taken the business relationships and the influence I already had through my work as a BRM and used them to further the work of that AI team. That person isn’t optional anymore. It’s the difference between AI that looks impressive in demos and AI that moves the numbers.
Stop Measuring Relationship Roles on Documentation. Start Measuring Them on Results.
Most performance systems for people who sit between strategy and delivery are broken. They track documents completed, plans updated, meetings held, and relationships “matured.” The result is a scorecard that rewards process theater while the business still wonders what actually got delivered. We need a different approach. The work of converting strategy and customer needs into measurable results is not a documentation job. It is a leadership discipline. Whether your organization calls these people Business Relationship Managers, strategic partners, value leads, or simply leaders who own the gap between intent and impact — the same progressive standards should apply.
2026 BRMConnect: Speakers, Sessions & Why You Should Attend
Every organization is racing toward AI right now. Fewer are asking the harder question: once the tools are in place, what still has to be human? BRMConnect 2026 is built around the answer — influence, trust, judgment, and the kind of relationship capital that no algorithm can replicate. Whether you’re new to the BRM discipline or leading it from the C-suite, this year’s sessions are designed to arm you with exactly that: the human superpowers AI can’t touch. Attendees move through five tracks, each built for a different stage of the journey — from Mastery & Legacy (building capabilities that outlive any one role or initiative) to Anticipatory Value Orchestration (leading human-AI convergence before it’s demanded of you). Wherever you are in your career, there’s a track built for the problems you’re actually solving right now.
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Church & Dwight
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Franciscan Alliance
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Parsons
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South African Reserve Bank
Stanley Black and Decker
State of Louisiana
State of Michigan
TELUS
The Boston Beer Company
The Sherwin Williams Company
The University of Birmingham
UNICEF
United Nations
United States Department of Agriculture
University of Washington
USDA
Vanguard
Wolters Skluwer
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