Recent News & Articles
The 2026 Global BRM Community Excellence Award Winners
We are thrilled to announce this year’s Global Excellence Award winners — the most prestigious recognition within the Business Relationship Management (BRM) community. These awards celebrate the professionals who go above and beyond to advance the practice of BRM, drive meaningful business value, and strengthen relationships across their organizations. This year’s recipients were nominated by their peers for their outstanding, positive impact on the global BRM community — a true testament to the trust and respect they’ve earned from colleagues who see their leadership firsthand. From driving strategic alignment to championing innovation within their organizations, these winners exemplify what it means to lead with purpose in the BRM profession. Please join us in celebrating this year’s Global Excellence Award winners live at the 2026 World BRMConnect Conference, taking place September 21–23, 2026 in Denver, Colorado. Winners will be honored on stage in front of peers, colleagues, and leaders from across the BRM community — don’t miss this powerful moment of recognition and celebration.
Want to know who won?
One Ring to Rule Them All: What Lord of the Rings Teaches Every Business Relationship Manager in the Age of AI
If you’re new here: a Business Relationship Manager is the person whose job is to sit at the intersection of “the business” and “the people who build the thing the business needs” — usually IT, but increasingly AI, data, and product teams too — and make sure those two groups actually trust and understand each other. Not just talk. Trust. Picture it: representatives from every major faction in Middle-earth, each with their own priorities, budgets (armies), and deeply held grudges, summoned to solve one enormous cross-functional problem. Sound like your Monday planning meeting? The Council of Elrond only works because relationships were built long before the crisis. Gandalf didn’t show up to that meeting cold-calling strangers. He’d spent years earning trust with Elrond, with the Hobbits, with Aragorn. By the time the Ring needed a plan, the relationship equity was already in the bank.
Why Technology Leadership Without BRM Is Becoming Too Expensive to Ignore
Most technology leaders are already paying the same three costs. Strategy and execution drift apart before a project is finished. Resources go into initiatives the business was never ready for. Expected revenue never fully materializes, even when the technology performs exactly as designed. These aren’t edge cases. They’re the default outcome when strategic BRM capability is missing from the operating model.
Business Relationship Manager (BRM) Metrics Example
It comes as no surprise; executives frequently ask for Business Relationship Management (BRM) metrics and the financial business value added to the business through the BRM Capability. BRM Institute has a mission to inspire, promote, and develop excellence in Business Relationship Management across the globe, leading to outstanding business value for organizations and professional fulfillment of every individual member of the BRM community.
Trusted by some of the largest and smallest global companies in the world. To name a few:
Aflac
Alberta Health Services
Alpura
Bristol Myers Squibb
Brunswick
Blue Origin
Catalent
Centene
Choctaw Nation
Church & Dwight
Cleveland Clinic
Daiichi Sankyo
Deloitte
Department of Veterans Affairs
Federal Aviation
Franciscan Alliance
Government of Canada
Hackensack Meridian Health
HUB International
Huntsman Europe
Intermountain Healthcare
LUMA Energy
Mayo Clinic
Medtronic
Miami-Dade County
Mount Sinai
National Aeronautics and Space Administration
Orlando Health
Parsons
Raytheon Technologies
Reserve Bank of Australia
Seagen
Sentara Health
South African Reserve Bank
Stanley Black and Decker
State of Louisiana
State of Michigan
TELUS
The Boston Beer Company
The Sherwin Williams Company
The University of Birmingham
UNICEF
United Nations
United States Department of Agriculture
University of Washington
USDA
Vanguard
Wolters Skluwer
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Our mission is to shape a future where organizations thrive through collaboration, trust, and shared purpose.