Business relationship management is a capability designed to stimulate, surface, and shape business demand across all functions (business units, value streams, sales, marketing, technology, HR, finance, etc.) and ensure that the potential business value from satisfying that demand is captured, optimized, and recognized. A strong BRM capability converges cross-functional teams and eliminates value-depleting organizational silos. It strengthens collaboration and drives a culture of creativity, innovation, and shared ownership across the enterprise so that holistic, innovative, and value-driven strategies are created and deliver their intended business value results.
Millennial Mindset: Disrupt or be Disrupted
Millennials will make up nearly 75% of the global workforce by 2025. Learn how BRM philosophy meets the needs of millennials in your organization!
The Top 10 Things a BRM is Not
Struggling to balance your role responsibilities with expectations from yourself and others? Here are 10 examples of what a BRM is not!
BRM: A Critical Component in the AI Operating Model
Curious how BRM capabilities blend together with the AI operating model in the healthcare industry? Explore the value of BRM in a brief case study!
Your BRM Role is Essential: Remain Forward-Thinking Through Uncertain Times
As an essential BRM, you need to add value in every interaction and you possess the necessary means to do so. Ask, “What does my partner need to know?”
BRM Institute Expands Professional Development Opportunities for BRMs with Self-paced BRM Fundamentals
BRM Fundamentals course is now available in an online, self-paced format. This self-paced instruction is constructed in such a way that the learner proceeds from one topic or segment to the next at their own speed and in their own time.
Why BRM is Needed Now More Than Ever
“I have been involved in BRM for over 15 years and have never seen a time where BRM is needed more. The reality is that BRM is not only critical to business operations, it is critical to business survival.” – Jeff Warren
Leading CEOs Advance Existing BRM Capabilities to Satisfy Organizational Purpose
The mentality of organizational leadership across the globe is changing. Executives are beginning to recognize that satisfying purpose is the key to ensuring an organization’s long-term sustainment. This article provides an in-depth analysis of why the triple bottom line is here to stay, and introduces a step-by-step approach for shifting from a profit-driven bottom line to a triple bottom line that drives meaningful results and positions your organization for infinite value.
BRM Capabilities Lead Organizations Through and Beyond the Global Pandemic
Regional Ambassadors share local perspectives on the present, evolving circumstances worldwide and how BRM capabilities rise to meet the challenge.
Top Issues Facing Remote Workers and How to Solve Them
Based on a worldwide survey of over 3,500 remote workers (fully and partially remote), twenty percent of respondents indicated their number one issue is a breakdown of communication and barriers to collaboration. Let’s talk solutions and explore how BRMs are adapting!
How One BRM Team Works to Converge Agriculture, Higher Education and Technology.
The Purdue University College of Agriculture aspires to be higher education’s leading example of university-wide convergence. Learn more about how the AgIT team is uniting an entire university through BRM capabilities.
Own Your New BRM Role: Effectively Evolve BRM in Your Organization
You landed the job. You’re officially a practicing BRM! After the initial thrill has subsided, you may be faced with many unanswered questions. Consider following these five stages to confidently flow into your new BRM role and evolve your organization through trusting relationships!
The Global BRM Community’s First Masters of Business Relationship Management
The BRM community proudly welcomes its first two professionals awarded this significant and prestigious credential! Please celebrate Peter Nichol, awarded October 7th, 2019 and Maureen Jesuthasan, awarded January 28th, 2020.