BRM Capability

Business relationship management is a capability designed to stimulate, surface, and shape business demand across all functions (business units, value streams, sales, marketing, technology, HR, finance, etc.) and ensure that the potential business value from satisfying that demand is captured, optimized, and recognized. A strong BRM capability converges cross-functional teams and eliminates value-depleting organizational silos. It strengthens collaboration and drives a culture of creativity, innovation, and shared ownership across the enterprise so that holistic, innovative, and value-driven strategies are created and deliver their intended business value results.

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Active Listening Feature Image

Harness the Power of Active Listening to Drive Better Results as a BRM

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As relationship navigators, BRMs succeed through connecting with others. If you want to improve efficiency and productivity in your next interaction, ask questions about how the other person is feeling and apply active listening techniques. You may surprise yourself by the transformative results you can achieve from these simple behavior changes.

BRMs Driving Culture

Moving the Needle on Culture Evolution

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What is culture? Culture is symbolic communication. It represents a way of life for a group of people with shared behaviors, beliefs, values, and symbols. As BRMs, we manage a delicate balance between optimizing business value and evolving culture towards shared partnerships.

Why does a BRM Exist? Philosophy

Why Does a BRM Exist?

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As the world evolves its understanding of what business is, our understanding of purpose begs the question,“What drives purpose?” That answer is philosophy.

external BRM capability

Advancing the External BRM Capability: A BRM Institute Community of Interest

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Introducing the newest BRM Institute Community of Interest, “Advancing the External BRM Capability”, formed at the World BRMConnect 2019 conference! Meet the group of passionate BRMs on a journey of advancing the BRM capability externally and find out how you can join them!

Stellar Communication Equals Successful Collaboration

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When aiming for successful collaboration, there is no “one-size-fits-all solution.” It’s a tailored, iterative process that considers the partner experience, and is driven by stellar communication through BRM. During the breakout session during BRMConnect 2019, Bob Roark explains Collaboration for Success.

Making the Future Friendly, One Relationship at a Time

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Marshall Berkin gave the keynote presentation at BRMConnect 2019 to demonstrate how TELUS successfully drove strategic value to their external partners. They integrated BRM within just 12 months and currently employ 93 BRMs, half of which are currently BRMP certified. Their team drove $14.6 million in incremental gross margin and a 23 percentage point increase customer satisfaction.

Value Focused Organization: A BRM Institute Volunteer Working Group

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BRM Institute’s working group, Value-Focused Organization, is putting its efforts toward standardizing and validating the importance of value recognition within an organization. As one of the BRM Core Disciplines, the new value framework aims to track progress, identify ways of increasing value from strategic partnership between business and its business functions, and initiates feedback that triggers continuous improvement cycles.

Satisfy Purpose at BRMConnect 2019

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With the rise of relationshipism and organizations that embrace BRM, our careers are allowing us to bring more personal purpose into the workplace. This convergence of personal and organization purpose leads to happier individuals, stronger relationships and durable communities. Learn how to satisfy purpose at BRMConnect 2019!

Experience NOLA at BRMConnect 2019

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New Orleans is a truly magical city, unlike any other in the world, which is exactly why we selected it as the home of BRMConnect 2019. Come experience NOLA before, during, and after the conference!

Coming Full Circle with BRM Philosophy: New Workforce Generation

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According to a study conducted by the Society for Human Resource Management, 94% of future generations want to use their skills to benefit a cause. This overwhelming demand for greater purpose in the workplace cannot be ignored.

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