Business relationship management is a capability designed to stimulate, surface, and shape business demand across all functions (business units, value streams, sales, marketing, technology, HR, finance, etc.) and ensure that the potential business value from satisfying that demand is captured, optimized, and recognized. A strong BRM capability converges cross-functional teams and eliminates value-depleting organizational silos. It strengthens collaboration and drives a culture of creativity, innovation, and shared ownership across the enterprise so that holistic, innovative, and value-driven strategies are created and deliver their intended business value results.
Recognized Value Equals Value Embodied
By defining and understanding Recognized Value, BRMs support their businesses from the foundation to the rafters. A Recognized Value = communicated value + perceived value + measurable value of any process, operation or contribution.
BRM Institute Visits Dallas For SIM Connect Live!
As a Strategic Alliance Partner, we were excited to host an exhibitor booth, to be introduced into SIM Chapters across the nation and to have the opportunity to present to their attendees. The chance to further drive awareness and adoption of BRM, as well as the ability to directly engage the C-suite about the value of the BRM profession in an engaging, innovative setting sparked many creative conversations.
Develop Trust To Build Value
Increasing internal communication is so crucial to increasing value for our partners and their continued trust. When things break down or fail (and they will), trust is damaged, and value is greatly diminished. When we work better together, customers feel safe making more demands because they recognize value and they know, even when something goes wrong, we will learn from it and put measures in place to prevent future occurrences.
The Mozart of Communication
There are truly so many parallels to draw between an orchestrator and a BRM which, when followed, could help cultivate effective and efficient meetings with amazing results! The following steps are my personal reflections of what I believe are steps in the right direction:
BRM – The Missing Link for IT!
How can BRM help heal the relationship division, close the communication chasm and ensure that IT delivers business value?
Twelve delegates, representing different organizations, branches and levels of BRM Maturity assembled to explore this question and to identify concrete relationship improvement actions.
Here is your Ultimate IT BRM Job Description
Heller Search Associates and BRM Institute teamed up to create The Ultimate IT BRM Job Description to help CIOs, CEOs and their HR and talent acquisition partners produce a definitive profile of an executive who will maximize the convergence of IT and business, and fulfill on the promise of business relationship management.
BRM Institute and Heller Search Associates Announce Global Strategic Alliance
A BRM capability converges business and IT, positioning IT as a business leading peer and driving a culture of creativity, innovation, and shared ownership across the enterprise. This results in an increase of holistic strategies created to deliver their intended business value results.
IT As A Crucial Participant, Not An Afterthought
Executives don’t want a costly group of individuals to simply keep the lights on, they need IT leaders who can be strategic and innovative. This search for innovation is stimulating the recent increase of leadership transition at the helm of the IT freighter.
Long awaited and highly requested, Strategic Partnering Approach Workshop and supporting content, BRM Playbook, are released!
We are pleased to announce the public release of the Strategic Partnering Approach Workshop and supporting content, the Business Relationship Management Playbook. The Strategic Partnering Approach Workshop is an Application path on the BRM Knowledge Path to Success. The BRM Playbook is breakthrough content for business relationship management capability success and an extension to the Business Relationship Management Interactive Body of Knowledge (BRMiBOK®).
The Evolution of Business Relationship Management (BRM) as Both A Capability and Role
Republished from APMG International with permission, Mart Rovers, president of InterProm USA corporation and a top IT service management consultant and trainer, explains how BRM has evolved as both a role and capability.