BRM Capability

Business relationship management is a capability designed to stimulate, surface, and shape business demand across all functions (business units, value streams, sales, marketing, technology, HR, finance, etc.) and ensure that the potential business value from satisfying that demand is captured, optimized, and recognized. A strong BRM capability converges cross-functional teams and eliminates value-depleting organizational silos. It strengthens collaboration and drives a culture of creativity, innovation, and shared ownership across the enterprise so that holistic, innovative, and value-driven strategies are created and deliver their intended business value results.

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BRM Code of Ethics



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BRM Code of Ethics is Here!

Over the past few months, a group of volunteers from the BRM Institute Professional Member community worked diligently to produce the final BRM Code of Ethics. The main objective and purpose for the code’s generation: to provide BRMs inspiration, professional standards and support on their BRM journey.

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Purdue Team Report

Journey of BRM: Purdue Part 3


With BRMConnect 2018 just around the corner, we’re diving even deeper into this year’s theme: The Journey of BRM. Already, we’ve highlighted and shared the stories of top BRMs in our #IAmBRM campaign. We launched Becoming A Value-Focused Organization to support BRMs on their journey to identify and drive value in their organizations. Now, we’ll share the step-by-step process of The College of Agriculture at Purdue University, in a series of pieces which document their own, very special Journey of BRM. The series will culminate with the release of their annual report at BRMConnect in San Diego this Oct 1-3.

YouTube Creation

YouTube – A Growing Trend to Promote Business Capabilities


The rise of social media, with YouTube as a forerunner, has increased opportunities for cross-departmental collaboration and leveled the playing field for interacting with your customers on a regular basis. By leveraging your organization’s unique capabilities, you can expand your reach to generate added business value.

Journey of BRM: Purdue Part 2


BRMConnect 2017 provided us with the confidence that we were on the right path. When we returned home, we began to put further clarity around our BRM efforts. We created our guiding principles; mission, vision, values and a value proposition statement. We began to tackle value.

Team Development

Why BRM Development is Essential for Teams


Before creating a development program, assess the existing skill set of team members. Evaluate their hard skills, soft skills, and intangibles. Have their business partners rate them, their colleagues, and even themselves. Get a good sense for individual and team strengths/weaknesses to determine the right training needed for the team.

Business Reputation Management – A Delicate, Yet Powerful Game

Business Reputation Management – A Delicate, Yet Powerful Game


Reputation management is essential for all organizations, no matter their size. But the approach to reputation management may not be uniform across the board. While it must be built on the vision statement, the manner in which the goal is achieved varies.

Journey of BRM: Purdue Part 1


Introducing BRM in an operational-focused organization can be viewed as overhead or duplication of effort. As I began to develop this program, it was apparent that I needed to create a new level of transparency around the work. If the BRM program was going to show value, even at an early, tactical stage, we were going to have to provide metrics.

BRM Institute Is Excited to Announce the Release of Two New Knowledge Offerings: BRM Executive Brief and BRM Fundamentals.


With great demand and as a part of our continuous efforts to further Business Relationship Management (BRM) professional standards; BRM Institute is excited to announce the release of two new Knowledge Offerings: BRM Executive Brief and BRM Fundamentals. These offerings build on the existing standards of the BRM Body of Knowledge (BRMBOK).

Drive Value, Build Partnerships, Evolve Culture

CULTURE | Why It Concerns You


So I think empathy, honesty, integrity, transparency…that these are the BEHAVIORS that evoke a sense of SAFETY promoting TRUST promoting RELATIONSHIPS to achieve share PURPOSE. That these are the BEHAVIORS that need to be weaved into a CULTURE OF TRUST.

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