Business relationship management is a capability designed to stimulate, surface, and shape business demand across all functions (business units, value streams, sales, marketing, technology, HR, finance, etc.) and ensure that the potential business value from satisfying that demand is captured, optimized, and recognized. A strong BRM capability converges cross-functional teams and eliminates value-depleting organizational silos. It strengthens collaboration and drives a culture of creativity, innovation, and shared ownership across the enterprise so that holistic, innovative, and value-driven strategies are created and deliver their intended business value results.
Are You Doing Meaningful Work?
Now accepting Storyteller submissions! Baziel Barends, a previous BRMConnect Storyteller, talks about the impact of doing meaningful work.
Congratulations Newly Certified Masters of Business Relationship Management
The BRM community proudly welcomes its next two professionals awarded this significant and prestigious credential of Master of Business Relationship Management! Please celebrate the achievement of Kip Fanta and Mart Rovers!
The Business Relationship Management (BRM) Job Description
What skills do BRMs need to be successful in the position? How does a BRM add value to your enterprise? Learn more about BRM and get the job description template here.
Build and Lead a High Performing BRM Team
Before you can confidently outline how to create a high-performing BRM team, it’s critical to understand your organizational context and where the BRM capability fits into that. Director of BRM at Purdue University, Leanne McGiveron CBRM®, spoke on this very subject with conviction as a Storyteller for the 2020 BRMConnect Virtual conference.
BRMs in a SAFe World…That is, a Scaled Agile Framework Model
SAFe provides the most comprehensive approach to applying Agile at scale, but as I shared with you, I have found success in having BRMs be part of that model even though they aren’t on the original recipe. BRMs are relationship-centered and have the tools, the skills, the capabilities to be effective on both the people and technology aspects of this work.
Business Relationship Manager (BRM) Metrics
It comes as no surprise; executives frequently ask for Business Relationship Management (BRM) metrics and the financial business value added to the business through the BRM Capability. BRM Institute has a mission to inspire, promote, and develop excellence in Business Relationship Management across the globe, leading to outstanding business value for organizations and professional fulfillment of every individual member of the BRM community.
How to Strategically Propose Partner Solutions with Clarity
Business Relationship Managers (BRMs) exist to help others. But what does ‘helping others’ look like? And is there a strategic method BRMs can apply to help solve any problem?
Luca Gambetti, Master Trainer and coach GTD® (Getting Things Done®) *, taught BRMConnect Virtual attendees how to execute on any outcome in any situation. The Natural Planning Model® offers a repeatable process to clarify what is in the mind of your business partner and immediately translate it into action.
An Evolution: When Passion Becomes Your Purpose
Join Shubham and the single, global BRM community as he shares his process of discovering his true purpose by following what he is most passionate about in his career and in life: building trusted relationships.
Nestlé to be Keynote Storyteller at BRMConnect Virtual 2020
Patrick Chartron, Head of Information Technology in Switzerland Nestlé, provides a sneak peek into the content of the keynote presentation!
The Relationship-Centered Organization: Accessing Infinite Value Through Relationships
Relationship-Centered Organizations understand the incredible power inherent in the creative human mind and the need for human relationships to supercharge and distribute that power. Relationship-Centered Organizations advance your business relationship management capability and are focused on people, purpose, and planet, not just for benevolent reasons, but because it is in their best interest: It is the only way to position your organization to access infinite value.
Business Relationship Management Establishes Technology as Strategic Partners for Honda Auto Plant
Take a look at our most recent case study featuring Honda Manufacturing of Alabama (HMA). By advancing BRM, HMA’s technology converged with business as a strategic partner and gained greater shared ownership of strategy and results. Read the story of their journey and discover how you, your team, or your organization can do the same!
Millennial Mindset: Disrupt or be Disrupted
Millennials will make up nearly 75% of the global workforce by 2025. Learn how BRM philosophy meets the needs of millennials in your organization!
The Top 10 Things a BRM is Not
Struggling to balance your role responsibilities with expectations from yourself and others? Here are 10 examples of what a BRM is not!
BRM: A Critical Component in the AI Operating Model
Curious how BRM capabilities blend together with the AI operating model in the healthcare industry? Explore the value of BRM in a brief case study!
Your BRM Role is Essential: Remain Forward-Thinking Through Uncertain Times
As an essential BRM, you need to add value in every interaction and you possess the necessary means to do so. Ask, “What does my partner need to know?”