Business relationship management is a capability designed to stimulate, surface, and shape business demand across all functions (business units, value streams, sales, marketing, technology, HR, finance, etc.) and ensure that the potential business value from satisfying that demand is captured, optimized, and recognized. A strong BRM capability converges cross-functional teams and eliminates value-depleting organizational silos. It strengthens collaboration and drives a culture of creativity, innovation, and shared ownership across the enterprise so that holistic, innovative, and value-driven strategies are created and deliver their intended business value results.
Long awaited and highly requested, Strategic Partnering Approach Workshop and supporting content, BRM Playbook, are released!
We are pleased to announce the public release of the Strategic Partnering Approach Workshop and supporting content, the Business Relationship Management Playbook. The Strategic Partnering Approach Workshop is an Application path on the BRM Knowledge Path to Success. The BRM Playbook is breakthrough content for business relationship management capability success and an extension to the Business Relationship Management Interactive Body of Knowledge (BRMiBOK®).
The Evolution of Business Relationship Management (BRM) as Both A Capability and Role
Republished from APMG International with permission, Mart Rovers, president of InterProm USA corporation and a top IT service management consultant and trainer, explains how BRM has evolved as both a role and capability.
BRM Institute Introduces the Business Relationship Management Knowledge Path to Success (BRM KPTS)
BRM Institute Introduces the Business Relationship Management Knowledge Path to Success with four paths: Introduction, Certification, Application, and Results. These paths provide businesses and business leaders with knowledge to make BRM successful as a discipline, individually, and as an organization.
It’s time to define business value the way your business partners do
If BRMs have a strong work ethic, completed checklists, a good relationship with business partners, and metrics showing positive results—what are companies looking for when they say they want value?
The Role of the Business Relationship Manager (BRM)
What is a business relationship manager? What skills do BRMs need to have to be successful? How does a BRM add value to your enterprise? Learn more about the BRM role and get the job description here.
When the Blame Game Begins: The Five ‘Whys’ of Strained Business Relationships
Developed by Sakichi Toyoda for the Toyota Industries Corporation, the ‘Five Whys’ is a simple question-asking technique that explores the causes and effects underlying broken-down business relationships.
A qui la faute? Echec des relations d’affaires : Les cinq « pourquoi »
Développé par Sakichi Toyoda pour la société Toyota Industries Corporation, le «Five Whys» est une technique simple de recherche de questions qui explore les causes et les effets sous-jacents des relations d’affaires en panne.
Digital transformation…disruption…here we go again! Is it just fake news?
Read the second installment of Paul Wilkinson’s BRM saga, which brings BRM theory and models to life in the form of a film script. It’s time for you to act! What would your CEO want you to do?
Announcing Business Relationship Management Playbook, a breakthrough set of guidance and techniques for business professionals.
BRM Institute plans for Q1 2018 release of the Business Relationship Management Playbook: Leveraging a BRM Capability to Drive Business Value, Build Strategic Partnerships, and Evolve Enterprise Culture
[White Paper] The Human Experience in the Digital Age
Download BRM Institute’s newest white paper, “The Human Experience in the Digital Age.” Written by Steve Plante, this white paper discusses how people worldwide are able to be human again with the help of digital capabilities, purpose-based social systems, and the rise of business relationship management.