Business relationship management is a capability designed to stimulate, surface, and shape business demand across all functions (business units, value streams, sales, marketing, technology, HR, finance, etc.) and ensure that the potential business value from satisfying that demand is captured, optimized, and recognized. A strong BRM capability converges cross-functional teams and eliminates value-depleting organizational silos. It strengthens collaboration and drives a culture of creativity, innovation, and shared ownership across the enterprise so that holistic, innovative, and value-driven strategies are created and deliver their intended business value results.
How and Why to Land a BRM Role
BRM is everywhere. For this reason, we interviewed and compiled advice from BRMs across all varieties of experience, industries, and team sizes within our single, global community. We asked them why someone should aspire to become a BRM and how to go about pursuing a career in BRM.
Dear Forbes: Women are Innovative, Too
As we celebrate diversity, it is an opportunity for growth and ensures that every voice is heard. Despite what still needs to be done around gender inequality in the workplace, BRM Institute has been working diligently to break down these barriers through education and awareness.
BRM Institute’s New Board Member Teaches us to Evolve by Loving Problems
Meet Dilchad Dharsey, BRM Institute’s newest member on the Board of Directors, who embodies the heart of BRM at its most connected.
Harness the Power of Active Listening to Drive Better Results as a BRM
As relationship navigators, BRMs succeed through connecting with others. If you want to improve efficiency and productivity in your next interaction, ask questions about how the other person is feeling and apply active listening techniques. You may surprise yourself by the transformative results you can achieve from these simple behavior changes.
Moving the Needle on Culture Evolution
What is culture? Culture is symbolic communication. It represents a way of life for a group of people with shared behaviors, beliefs, values, and symbols. As BRMs, we manage a delicate balance between optimizing business value and evolving culture towards shared partnerships.
Why Does a BRM Exist?
As the world evolves its understanding of what business is, our understanding of purpose begs the question,“What drives purpose?” That answer is philosophy.
Advancing the External BRM Capability: A BRM Institute Community of Interest
Introducing the newest BRM Institute Community of Interest, “Advancing the External BRM Capability”, formed at the World BRMConnect 2019 conference! Meet the group of passionate BRMs on a journey of advancing the BRM capability externally and find out how you can join them!
Stellar Communication Equals Successful Collaboration
When aiming for successful collaboration, there is no “one-size-fits-all solution.” It’s a tailored, iterative process that considers the partner experience, and is driven by stellar communication through BRM. During the breakout session during BRMConnect 2019, Bob Roark explains Collaboration for Success.
Making the Future Friendly, One Relationship at a Time
Marshall Berkin gave the keynote presentation at BRMConnect 2019 to demonstrate how TELUS successfully drove strategic value to their external partners. They integrated BRM within just 12 months and currently employ 93 BRMs, half of which are currently BRMP certified. Their team drove $14.6 million in incremental gross margin and a 23 percentage point increase customer satisfaction.
Value Focused Organization: A BRM Institute Volunteer Working Group
BRM Institute’s working group, Value-Focused Organization, is putting its efforts toward standardizing and validating the importance of value recognition within an organization. As one of the BRM Core Disciplines, the new value framework aims to track progress, identify ways of increasing value from strategic partnership between business and its business functions, and initiates feedback that triggers continuous improvement cycles.
Satisfy Purpose at BRMConnect 2019
With the rise of relationshipism and organizations that embrace BRM, our careers are allowing us to bring more personal purpose into the workplace. This convergence of personal and organization purpose leads to happier individuals, stronger relationships and durable communities. Learn how to satisfy purpose at BRMConnect 2019!
Experience NOLA at BRMConnect 2019
New Orleans is a truly magical city, unlike any other in the world, which is exactly why we selected it as the home of BRMConnect 2019. Come experience NOLA before, during, and after the conference!