BRM Capability

Business relationship management is a capability designed to stimulate, surface, and shape business demand across all functions (business units, value streams, sales, marketing, technology, HR, finance, etc.) and ensure that the potential business value from satisfying that demand is captured, optimized, and recognized. A strong BRM capability converges cross-functional teams and eliminates value-depleting organizational silos. It strengthens collaboration and drives a culture of creativity, innovation, and shared ownership across the enterprise so that holistic, innovative, and value-driven strategies are created and deliver their intended business value results.

Click here to learn more on: BRM Capability DefinedBRM Capability Success


Stellar Communication Equals Successful Collaboration

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When aiming for successful collaboration, there is no “one-size-fits-all solution.” It’s a tailored, iterative process that considers the partner experience, and is driven by stellar communication through BRM. During the breakout session during BRMConnect 2019, Bob Roark explains Collaboration for Success.

Making the Future Friendly, One Relationship at a Time

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Marshall Berkin gave the keynote presentation at BRMConnect 2019 to demonstrate how TELUS successfully drove strategic value to their external partners. They integrated BRM within just 12 months and currently employ 93 BRMs, half of which are currently BRMP certified. Their team drove $14.6 million in incremental gross margin and a 23 percentage point increase customer satisfaction.

Value Focused Organization: A BRM Institute Volunteer Working Group

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BRM Institute’s working group, Value-Focused Organization, is putting its efforts toward standardizing and validating the importance of value recognition within an organization. As one of the BRM Core Disciplines, the new value framework aims to track progress, identify ways of increasing value from strategic partnership between business and its business functions, and initiates feedback that triggers continuous improvement cycles.

Satisfy Purpose at BRMConnect 2019

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With the rise of relationshipism and organizations that embrace BRM, our careers are allowing us to bring more personal purpose into the workplace. This convergence of personal and organization purpose leads to happier individuals, stronger relationships and durable communities. Learn how to satisfy purpose at BRMConnect 2019!

Experience NOLA at BRMConnect 2019

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New Orleans is a truly magical city, unlike any other in the world, which is exactly why we selected it as the home of BRMConnect 2019. Come experience NOLA before, during, and after the conference!

Coming Full Circle with BRM Philosophy: New Workforce Generation

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According to a study conducted by the Society for Human Resource Management, 94% of future generations want to use their skills to benefit a cause. This overwhelming demand for greater purpose in the workplace cannot be ignored.

Make Friends at BRMConnect 2019

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BRM – the ‘R’ is for Relationship! Make friends at BRMConnect with colleagues, peers, mentors, and coaches from various industries and experience levels! Connect with other BRMs and partner with each other as we work to better ourselves as friends!

How to Evolve from Internal Competition to United Teams

How to Evolve from Internal Competition to United Teams

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Organizational silos form when people differ in their approach on how to achieve business value. As a result, independent groups jostle and vie for an organization’s resources, creating unhealthy internal competition. Learn how to evolve your organization from internal competition to united teams!

Collaborate Solutions

Collaborate Solutions at BRMConnect 2019

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“As business leaders, we can navigate away from this egocentric mentality to help build trust amongst our teams by facilitating honest and transparent communication. Moreover, providing time for collaborative teams to get to know each other as individuals will foster the development of trust.”

Meet new people, build new relationships, and workshop with peers and experts to discover new and exciting ways of thinking and doing! We invite you to share your challenges and solutions in an effort to impact the success of our single global BRM community.

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