BRM Capability

Business relationship management is a capability designed to stimulate, surface, and shape business demand across all functions (business units, value streams, sales, marketing, technology, HR, finance, etc.) and ensure that the potential business value from satisfying that demand is captured, optimized, and recognized. A strong BRM capability converges cross-functional teams and eliminates value-depleting organizational silos. It strengthens collaboration and drives a culture of creativity, innovation, and shared ownership across the enterprise so that holistic, innovative, and value-driven strategies are created and deliver their intended business value results.

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Long awaited and highly requested, Strategic Partnering Approach Workshop and supporting content, BRM Playbook, are released!

We are pleased to announce the public release of the Strategic Partnering Approach Workshop and supporting content, the Business Relationship Management Playbook. The Strategic Partnering Approach Workshop is an Application path on the BRM Knowledge Path to Success. The BRM Playbook is breakthrough content for business relationship management capability success and an extension to the Business Relationship Management Interactive Body of Knowledge (BRMiBOK®).

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BRM Role Job Description

The Role of the Business Relationship Manager (BRM)


What is a business relationship manager? What skills do BRMs need to have to be successful? How does a BRM add value to your enterprise? Learn more about the BRM role and get the job description here.

[White Paper] The Human Experience in the Digital Age


Download BRM Institute’s newest white paper, “The Human Experience in the Digital Age.” Written by Steve Plante, this white paper discusses how people worldwide are able to be human again with the help of digital capabilities, purpose-based social systems, and the rise of business relationship management.

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