BRM Capability

business relationship management capability is everything it takes, both visible and invisible, to nurture relationships in an organization. Examples of visible components are meetings, artifacts, and professional development, while examples of invisible components are knowledge learned, experience gained, trust, and confidence-building. Used effectively, these components build the endless reserve of energy necessary to evolve culturebuild partnershipsdrive value, and satisfy purpose.

The business relationship management capability facilitates culture advancement, driving it to one of trust, creativity, innovation, authenticity, and shared ownership across the organization. A mature business relationship management capability converges cross-functional teams to create holistic strategies that deliver organizational value and meaningful results.


Click here to learn more on: BRM Capability DefinedBRM Capability Success


Building Bridges with BRM and Agile

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By combining these methodologies, you can create a powerful toolset that delivers business value incrementally and iteratively. This approach can provide a competitive advantage for your company and add value to you as a BRM.

How BRMs Can Leverage AI

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Artificial Intelligence is becoming increasingly prevalent in the business world, and while some professionals and organizations are hesitant to incorporate it into their processes, others have fully embraced its potential to streamline operations and improve customer satisfaction. However, for relationship-centered organizations, the question remains: does AI represent a threat to the human touch that is essential to building and maintaining strong connections with clients, stakeholders, and partners? The answer is no.

Unlock the Infinite: Triple Bottom Line

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The triple bottom line shifts the focus from profits, a trailing indicator, and changes the focal point to people, purpose, and planet, a leading factor for organizations to perpetually thrive. The triple bottom line is about the never-ending future of the organization—not its recent past. It’s a much more inclusive way to participate in your organization, and it encourages a more meaningful work environment while inspiring a shared ownership mentality.

Professional Development, Resolutions, Recession, and YOU!

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Instead of being fearful, face forward and be fearless! Sometimes you can’t wait for the world to catch up and you must decide to lock the back door to the caboose and travel the distance to the front of the train. No matter how many times you may lose your balance or how many stops along the way, reaching for that next step in your career and obtaining it is exactly what you need

Why a Square Peg Never Fits Into a Round Hole

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Change isn’t easy. Nobody worth their salt is going to tell you anything different. Change is uncomfortable, it’s un-nerving, and it can be downright scary. And for creatures of habit, as we are, it will throw us off our game. So, when something presents itself dressed up as change, we may find ourselves backing away until we are pressed against the wall and forced to come out swinging, or we sacrifice ourselves, because, well, change will inevitably catch up to us.

Why BRMP®?

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You’re good at business relationship management, you’re seeing a lot of progress within your organization, and yet, you recognize there is space to grow your talent and expand your knowledge. Now is a good time to earn your BRMP certification and confirm to your organization’s decision makers the immense value of the BRM role. When you take the initiative in your professional development and earn the BRMP certification, it validates the commitment you have to the business relationship management discipline and to your organization.

10 Signs of a Daring Leader

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It doesn’t take much effort to recognize the overt qualities of a darling leader. Society tends to flock to people who exude confidence and garner credibility. We look to people who aren’t afraid to take the bull by the horns and lead us in the direction of progress. It is the strong, confident, intelligent, and compassionate leaders who rise to the surface through adversity and growth.

The 5 Factors That Matter

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The factors of an organization matter. The ways in which an organization conducts business, treats its employees, delivers value, and keeps innovating matter. To a relationship-centered organization (RCO), these factors can establish a positive perception of purposeful results. They can also connect individuals’ needs to the organization’s purpose, thereby increasing employee engagement inside and outside the organization.

Now-to-New: How BRM Can Innovate Organizational Change

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As BRMs, we know that we will always be flexible and available to pivot when necessary. We also know that since our quest to harness value is never-ending, we will always be in the flux of change, and we will always have a static “now” which will evolve into “new” when changes are implemented…which is a cycle that will always continue.

Now-to-New: How BRM Can Innovate Organizational Change

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As BRMs, we know that we will always be flexible and available to pivot when necessary. We also know that since our quest to harness value is never-ending, we will always be in the flux of change, and we will always have a static “now” which will evolve into “new” when changes are implemented…which is a cycle that will always continue.

The Key to Thrive: Suresh GP, MBRM, Weighs In

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The Key to Thrive: Real BRMs Weigh In to discuss the tools, techniques and resources that helped them advance their BRM role. Read the full article to learn what they revealed.

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Are You Doing Meaningful Work?

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Now accepting Storyteller submissions! Baziel Barends, a previous BRMConnect Storyteller, talks about the impact of doing meaningful work.

Build and Lead a High Performing BRM Team

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Before you can confidently outline how to create a high-performing BRM team, it’s critical to understand your organizational context and where the BRM capability fits into that. Director of BRM at Purdue University, Leanne McGiveron CBRM®, spoke on this very subject with conviction as a Storyteller for the 2020 BRMConnect Virtual conference.

BRMs in a SAFe World…That is, a Scaled Agile Framework Model

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SAFe provides the most comprehensive approach to applying Agile at scale, but as I shared with you, I have found success in having BRMs be part of that model even though they aren’t on the original recipe. BRMs are relationship-centered and have the tools, the skills, the capabilities to be effective on both the people and technology aspects of this work.

Business Relationship Manager (BRM) Metrics

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It comes as no surprise; executives frequently ask for Business Relationship Management (BRM) metrics and the financial business value added to the business through the BRM Capability. BRM Institute has a mission to inspire, promote, and develop excellence in Business Relationship Management across the globe, leading to outstanding business value for organizations and professional fulfillment of every individual member of the BRM community.

How to Strategically Propose Partner Solutions with Clarity

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Business Relationship Managers (BRMs) exist to help others. But what does ‘helping others’ look like? And is there a strategic method BRMs can apply to help solve any problem?
Luca Gambetti, Master Trainer and coach GTD® (Getting Things Done®) *, taught BRMConnect Virtual attendees how to execute on any outcome in any situation. The Natural Planning Model® offers a repeatable process to clarify what is in the mind of your business partner and immediately translate it into action.

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