BRM Capability

Business relationship management is a capability designed to stimulate, surface, and shape business demand across all functions (business units, value streams, sales, marketing, technology, HR, finance, etc.) and ensure that the potential business value from satisfying that demand is captured, optimized, and recognized. A strong BRM capability converges cross-functional teams and eliminates value-depleting organizational silos. It strengthens collaboration and drives a culture of creativity, innovation, and shared ownership across the enterprise so that holistic, innovative, and value-driven strategies are created and deliver their intended business value results.

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Webinar Recordings


An archive of select recorded BRM webinars.

First Steps for Your BRM Journey


The Business Relationship Management journey from Level One Ad-hoc and Level Two, Order Taker isn’t easy, especially if you’re alone or in a small group and leading the change. Here are some small steps to get you started. We all know change isn’t easy, and even when a situation isn’t satisfying, we’re more comfortable with a […]

The Career Journey from a BA to a BRM


It has been my belief for a long time that the BRM role is one of the most difficult roles to fill in the IT family. It takes a combination of skills that span the curiosity of a good BA, the discipline of a PM, and the courage of a junior high teacher. When you […]

An Unlikely Road: BA to BRM and Why It Makes Sense


Somewhere along the way in my academic journey I read Robert Frost’s “The Road Not Taken,” and I can honestly say it struck me as being so profound. I wasn’t exactly sure why I found it to be enlightening as a young undergrad (maybe because I knew I had to speak to it in class), […]

More Than a Fringe Role: Positioning the BRM to Create Organizational and Personal Value


By Sheila Smith and Brian Bell Sheila Smith, President, Omega Point Consulting Brian Bell, Senior Manager, Business Engagement, Church & Dwight More Than a Fringe Role: Positioning the BRM to Create Organizational and Personal Value BRMConnect 2015 Thursday May 28 – 10:45 – 11:30 AM Much of it is actually in our hands! Yes, indeed, […]

Bridging the Chasm: Creating Close-knit IT and C-Suite Relationships


Joe Topinka, award-winning CIO, founder of the CIO Mentor, LLC, published author, and a member of BRM Institute Executive Council recently took the virtual podium to share his thoughts and golden nuggets of professional wisdom with dozens of attendees of the “Bridging the Chasm: Creating Close-knit IT and C-Suite Relationships” BRM Institute webinar. In the […]

Business Relationship Management Lessons from Nature


With spring in full bloom and the summer at our doorsteps, many of us are already exploring the countless treasures of nature. Some of us are heading to the beach, while others are enjoying the pristine beauty of the fields, forests, or mountain ridges. With yet another busy work week behind, many will find a […]

Business Relationship Manager
and Plan Build Run


In this article, we define business relationship management, business relationship manager (BRM), Plan Build Run (PBR), and show how various BRMs act as both pivotal agents of the shared service provider they represent as well as key involved strategic partners to the business units they support through PBR.

Strategic Planning and Business Relationship Management – Tips and Traps from the Field


In our upcoming BRM Institute Webinar Strategic Planning Tools for the BRM (January 31, 11a-12p EST) we will be mainly focused on Strategic Planning Tools and Techniques, so I wanted to lead into that webinar with a few “tips and traps from the field.” These are drawn from some 30 years of strategic planning experience, […]

Business Relationship Managers and a Sure Way to Catch Purple Squirrels


Business Relationship Managers and a Sure Way to Catch Purple Squirrels Several years back, I was working with a recruiter to find candidates to fill a newly formed BRM team. The recruiter said to me after several months of searching, “Where do you find these BRMs? They are like purple squirrels!” Recruiters have long used the […]

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