BRM Benchmarking

How do you compare to other BRMs? How does your organization’s BRM capability compare to others? Are you leading or trailing your peers? You can find out in a matter of minutes!

No matter where you are in your BRM journey, you are encouraged to participate in and benefit from, the BRM Benchmark provided by BRM Institute. There is no cost to participate and unlike traditional surveys, you can see how your answers compare with others immediately. Here is how:

  1. Register to join the BRM Benchmarking community
  2. Answer the questions as best you can
  3. Start makings comparisons – it’s that simple!

The BRM Benchmark increases in value as more BRMs answer the benchmark questions, so help yourself while helping the global BRM community and add your entry into the benchmark today!

Registration is quick and free. The same account you use to answer questions is also used to make comparisons. So return again and again even after you answer the questions to make new comparisons or watch for trends in comparisons you’ve already made. Most people can answer all the questions in about 20 minutes, but you don’t have to do it in one sitting. Your small investment in time can open a new world to you of discovery and learning about your profession. After answering the questions, you can immediately compare your answers against others in a completely secure and anonymous fashion. 

Professional Members of BRM Institute enjoy easy access to the BRM Benchmarking Platform and have a full-featured ability to make comparisons. As members of the Online Campus, Professional Members can access the BRM Benchmark directly from the Online Campus, enjoy a wider range of filtering options to target comparisons, and have access to a greater set of personalized tables and charts. Click here to learn more about the many benefits of becoming a Professional Member.

Seven Reasons to Benchmark

We all make comparisons. We do it all the time in our personal lives and our work lives. We just don’t always call it “benchmarking” and we’re not always conscious of it. If you want to be a better tennis player, you would compare your current skills to better players and try to learn what better players have done to reach their higher level of ability. Benchmark is a short way of saying, “making and learning from useful comparisons“. It is easy to make comparisons, but it is harder to learn from them. Benchmarking detractors struggle with the learning part. Here are seven reasons why the struggle is worth overcoming.

Effective Way to Identify Performance Improvements and Value Opportunities

We all want to improve, but where do we start? Maybe your mission and vision is clear, but your method and path for achievement is elusive. Comparisons can help reveal what others have done to overcome the barriers you currently face. And, comparisons can help you identify opportunities you currently are unaware are available for you. Participating in a benchmarking program costs you a few minutes of your time and yet provides a deep reservoir of comparative information to lead to insights; therefore, the entry cost is low and the potential is high.

Discover Where You Lead or Follow

Complacency is a dangerous thing. We get used to things being the way they are. To the extreme, we even become attached or dependent on the status quo. Comparisons help shake things up. You can find out that your status quo is someone else’s past and they have moved on to greater success. That is the kind of cold slap-in-the-face that can motivate change.

Improve Communication with a Shared Language

Effective benchmarks must have language clarity in order for all participants to have the same interpretation of any question they are asked. Without this clarity, the comparative value of the benchmark diminishes. With language clarity, the value flourishes. Your organization can leverage this clarity by letting the benchmark not only provide a shared language, but also raise the bar in what is expected when it comes to any form of communication clarity.

Find Ways to Improve

Why continue to perfect the things that you’re already good at? Focus on the things that actually need improvement. It takes courage to address the things that need improvement and it helps to have the optics to focus in on them. Benchmarking provides a focus that is direct, clear, and based on undeniable evidence.

 

 

Stimulate Ideas

You network with your peers because there is synergy in groups. You might come up with fresh ideas on how to solve a problem you might not have conceived on your own. A benchmark is a network of peers, only instead of meeting face-to-face, we share common information with one another which serves each of us with insights and ideas if we look for them.

Create a Business Case for Change

Sometimes it seems it is as hard to make a convincing argument to someone that a change is needed as it is to actually make the change. It helps to have evidence that the proposed changes have been done before and the benefits realized were worth the costs incurred.

Establish a Baseline to Improve Upon and Track Progress

The Kaizen approach to continuous improvement involves measurement. Improvement is measured from one deliberate improvement to the next. Benchmarks provide a tool and baseline of information to measure improvement initiatives. It is not surprising that benchmarking is a common tool used by Six Sigma practitioners.

FAQ
Do I have to answer 100% of the questions to get access to results?

The platform is currently set up to where you must answer all mandatory questions and at least 50% of all questions before you can make comparisons. While you do not have to answer 100% of the questions, keep in mind that the more thorough you are in answering the questions, the more information you can draw from the benchmark. 

Is the Benchmark open to all BRMs?

Yes, all BRMs are encouraged to participate. You do not have to have the title of BRM, but you should be in the role currently or at some point in your career.

What kind of questions are asked?

When you want to compare yourself to others, you are interested in two things:

  1. What characteristics in others make them a good comparison to you
  2. What is worth comparing

For example, if you wanted to know how your health was doing relative to others, you would probably want to look at people in your age group, of your gender, and with your height. Those would be good comparator questions to ask. Having found a group with the same comparator characteristics, you might want to compare things like weight, blood pressure, and heart rate. Those would be good comparison questions to ask. The BRM Benchmark was developed with comparator and comparison questions in mind. Sometimes the two overlap and something like your annual salary can be both a comparator and a comparison. As you answer the questions, it doesn’t really matter other than to know that the purpose of every question is to serve as either a comparator or a comparison, or both.

What BRM subjects are covered?

Currently, the BRM Benchmark addresses comparisons across five subject areas:

  • Individual Information – Data about you as a person including the compensation you make as a BRM.
  • Organization Information – Data about the place of your employment, your role there, and the culture or work environment you are in.
  • Business Demand And Value – Data about the way in which demand is surfaced and value is realized in your organization.
  • BRM Capability – Data about the way in which your BRM capability is organized and how you allocate your time in your BRM role.
  • Business Area Relationships – Data about your strongest business partner relationship and what it took to get there. And data about your weakest relationship and the barriers yet to be overcome.

As an ongoing, evergreen initiative, the BRM Benchmarking Program will constantly look for improvements to make in the domains of meaningful comparisons. Based on the results from early years, we can target areas to drill into supplementing initial questions with follow-up questions. We can also look at additional BRM-related domains while being mindful of the overall complexity of the benchmark and preserving the integrity of data over time.

What kind of insights can I learn from the benchmark?

With the many comparator and comparison points of data collected by the BRM Benchmark, the number of combinations of comparisons is limited only by imagination. To inspire your creative juices, here are some examples of research you will be able to use the BRM Benchmark to perform:

  • How you compare to environments more mature than yours
  • What you should do to advance your career
  • What roles and compensation ranges should a new BRM capability have
  • What are leading practices around budgeting and funding a BRM capability?
  • How BRMs measure success?
  • What career paths successful BRMs typically follow?
  • What tools and platforms BRMs use and with what results?
Do Professional Members of BRM Institute have unique capabilities?

Yes. Professional Members of BRM Institute enjoy easy access to the BRM Benchmarking Platform and have a full-featured ability to make comparisons. As members of the Online Campus, Professional Members can access the BRM Benchmark directly from the Online Campus, enjoy a wider range of filtering options to target comparisons, and have access to a greater set of personalized tables and charts. Click here to learn more about the many benefits of becoming a Professional Member.

I'd like other questions to compare against. How do I suggest new ones?

Excellent! As an ongoing Program, the BRM Benchmark will improve year over year. If there are questions you think will have comparative value for all BRMs that should be added to the Benchmark, please send your suggestion here. The Benchmarking Program Team will consolidate your feedback along with an analysis of the data to make improvements to the question-set each year. Any changes will be guided by maintaining the integrity of questions year over year and keeping the level of effort to answer the questions reasonable.

Why do I see "Insufficient Responses Available" instead of a chart for some questions when making a comparison?

In order to protect the anonymity of all responses, an “Insufficient Responses Available” message indicates there are currently not enough responses to populate a comparison based on your filter selections.  You can either revise your filter selections or wait for a period of time while additional benchmarking responses are obtained. Keep in mind that since not all questions are mandatory, it is possible that your filter selections provide enough responses for some answers, but not enough for others.

The BRM Benchmark increases in value as more BRMs answer the benchmark questions, so help yourself while helping the global BRM community and add your entry into the benchmark today!

Sponsored by Rego Consulting.

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