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Logic Model- A BRM Tool for Easy Value Articulation

If you’re struggling to articulate BRM value to leadership, look no further than the logic model – a helpful tool that paints a quick story to translate long-term value. During BRMConnect 2019, the Purdue BRM team unveiled this critical tool, which they use to add structure and clarity to any BRM initiative. According the USDA, a logic model is a visual and systematic way to represent the strategy of your program, the resources you have available, the activities you plan, and the outcomes you expect to achieve.

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The Birth of the Single Global BRM Community

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Through the continued exploration of BRM as a philosophy, the power of all relationships within an organization and their ability to drive value and satisfy purpose is a primary focus for BRM Institute. Business Relationship Management as a philosophy, capability, role, and discipline provides the opportunity to radically transform the world through authentic relationships.

Top BRMs 2020

2020 Top BRMs

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The global BRM community is recognizing the top BRMs that have achieved success through their BRM efforts, strengthened the global BRM community and BRM discipline, enriched lives through excellence in BRM within their organizations, and/or contributed to the community on a local, national, and global level.

Women Innovation

Dear Forbes: Women are Innovative, Too

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As we celebrate diversity, it is an opportunity for growth and ensures that every voice is heard. Despite what still needs to be done around gender inequality in the workplace, BRM Institute has been working diligently to break down these barriers through education and awareness.

Organization Membership

Organization Membership – Why Belonging Shapes Success

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An organization reaches top-level performance when its people feel empowered to pursue meaningful work connected by shared ownership of organizational values. BRM Institute organization membership provides world-renowned training, resources, and knowledge to help you cultivate meaningful professional relationships.

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How Educational Events Benefit You and Your Professional Development

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Marshall Berkin gave the keynote presentation at BRMConnect 2019 to demonstrate how TELUS successfully drove strategic value to their external partners. They integrated BRM within just 12 months and currently employ 93 BRMs, half of which are currently BRMP certified. Their team drove $14.6 million in incremental gross margin and a 23 percentage point increase customer satisfaction.

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We Want to Celebrate YOU During World #BRMWeek 2020

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We are excited to announce #BRMWeek 2020! This year, we are making the week even bigger and better with relevant activities, stories and events to celebrate YOU as a BRM and a human being. Want to take part in the festivities worldwide? Take a look at the week of events we have planned for you and your team!

external BRM capability

Advancing the External BRM Capability: A BRM Institute Community of Interest

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Introducing the newest BRM Institute Community of Interest, “Advancing the External BRM Capability”, formed at the World BRMConnect 2019 conference! Meet the group of passionate BRMs on a journey of advancing the BRM capability externally and find out how you can join them!

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