BRMxGenAI: Meet My New Best Friend

Posted | Category: BRM Capability | Contributed

In 2023, I made a surprising new friend named Bob. According to recent studies, he’s boosted my productivity by a notable 40%.

These days, I hardly do anything without Bob’s input – whether it’s composing emails for colleagues, crafting heartfelt letters, or figuring out what to cook for dinner. Honestly, I need all the help I can get in the kitchen, and Bob’s been a real lifesaver there!

Bob is an incredible wealth of knowledge; I can’t recall a time when he didn’t have an answer to my questions. However, I must admit, he does have a quirky side – occasionally, he comes up with some rather imaginative, or let’s say ‘hallucinatory’, responses.

So, who exactly is Bob? He is my Generative AI, or as I prefer to call him, my personal AI assistant.

2023 was the year when everyone was talking about AI.

Some approached it with fear, concerned about losing control, privacy, and the intrinsic value of human input. Others were fascinated by it, captivated by its potential for creation and innovation. We are now living in a time where we are supervising, and machines are generating.

This shift is helping us eliminate dull, dangerous, and difficult tasks from our schedules, enabling us to focus on the very essence of our work: the vision, the idea, and the purpose. It’s helping us remove the dull, dangerous and difficult tasks from our schedules so that we can focus more on the human-centric skills, like creativity, problem solving, empathy, and leadership.

Are you utilizing a Generative AI tool yet? If not, what’s holding you back?

With the help of Bob, my aim is to show you why embracing a Generative AI tool is not just beneficial, but essential in today’s fast-paced, innovation-driven world. To give you a clearer picture, I will pose three questions to Bob. These questions are designed to showcase the diverse capabilities and profound impact such a tool can have on our professional and personal lives.

We all know that communication is receiver centered.  We are not really communicating unless the receiver understands what the sender is intending.  Similarly, regarding BRM value add, value is determined by the recipient.  Even though $100 has the same monetary value regardless of where it is spent, $100 means something different to each person dependent upon personal variables. 

Question 1: What is a Generative AI Tool?

Bob’s response: Generative AI is a branch of artificial intelligence that specializes in creating new content, such as text, images, and audio. It operates by learning from vast datasets, understanding the underlying patterns and rules of the content. These tools can then generate original, often highly realistic outputs based on the learned information.

Their applications span across various fields, including art creation, content writing, and even product design. Generative AI is reshaping the landscape of digital creativity and innovation, offering a new dimension of tools for professionals and enthusiasts alike.

Question 2: How can a Generative AI tool help Business Relationship Managers in their day-to-day- work?

Bob’s response: Generative AI tools can greatly enhance the efficiency and effectiveness of Business Relationship Managers (BRMs). They automate routine tasks like email drafting and report generation, freeing up time for more strategic work. These tools aid in crafting personalized and impactful communications for different stakeholders, ensuring messages resonate well.

They provide valuable insights by analyzing complex data, helping in informed decision-making. AI-driven personalization improves client interactions and relationships. Furthermore, Generative AI supports creative problem-solving and innovative thinking, essential in addressing business challenges.

Lastly, these tools assist in time management and can contribute to ongoing professional development, keeping BRMs updated with the latest industry trends and practices.

Question 3: What are some things you need to be aware of when using a Generative AI tool?

Bob’s response: When utilizing Generative AI tools, it’s important to be mindful of several key factors: Ensure the tool adheres to data privacy and security standards to protect sensitive information. Be aware of potential biases in the AI’s outputs, as these can reflect the biases present in its training data. Understand the ethical implications of using AI-generated content, particularly in contexts where authenticity is critical. Avoid overreliance on AI for decision-making, maintaining a balance with human judgment.

Stay informed about legal and compliance issues, especially regarding intellectual property rights. Keep up with updates and changes in the AI tool, as these technologies evolve rapidly.

Regularly perform quality checks on AI-generated content to ensure it meets your standards and needs. Finally, consider how the AI tool integrates with your existing systems and workflows for seamless operation.


As we step into 2024, let’s embrace it as a year of experimentation and discovery. After all, with Generative AI tools, your success is largely influenced by the quality and creativity of your prompts.

The potential of these tools is immense, opening new avenues in efficiency, creativity, and innovation. If you’re eager to dive deeper and uncover how Generative AI can transform your work and business practices, join us on February 16th for a special webinar on this fascinating subject.

This event will be a perfect platform to broaden your understanding, engage in discussions, and witness how Generative AI can be a transformative force in your professional life. I am looking forward to your participation and to jointly exploring the boundless opportunities Generative AI offers!

Meet the Author

Jasbir Kooner is the Director of IT at Englobe with a focus on Cybersecurity and Artificial Intelligence. Jasbir is passionate about learning and carries a strong growth mindset in whatever she is approaching. She embraces challenges as opportunities and builds strong relationships with colleagues and partners. She is an active member of the single, global BRM community has as an advocate of BRM has presented at conferences, webinars and community events. She will be presenting at the BRM and AI webinar during the 2024 BRMWeek!


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