BRM Capability

business relationship management capability is everything it takes, both visible and invisible, to nurture relationships in an organization. Examples of visible components are meetings, artifacts, and professional development, while examples of invisible components are knowledge learned, experience gained, trust, and confidence-building. Used effectively, these components build the endless reserve of energy necessary to evolve culturebuild partnershipsdrive value, and satisfy purpose.

The business relationship management capability facilitates culture advancement, driving it to one of trust, creativity, innovation, authenticity, and shared ownership across the organization. A mature business relationship management capability converges cross-functional teams to create holistic strategies that deliver organizational value and meaningful results.

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The Critical Importance of Titles and Leads in Our Writing


The quality and information contained in your writing doesn’t matter if no one ever reads it. As a leader and Business Relationship Manager, writing to convey a message or to impart knowledge is a necessary skill.

BRM Councils – Your Tool to Change the Future of BRM


Business function leaders (IT, HR, Finance, external Service Providers, etc..) from around the world congregate to network and lead initiatives advancing the Business Relationship Management (BRM) profession through BRM Institute volunteer councils. Importantly, these councils play a pivotal role in the development of new ideas which help determine the future direction of BRM standards and profession.

BRM Code of Ethics

BRM Code of Ethics is Here!


Over the past few months, a group of volunteers from the BRM Institute Professional Member community worked diligently to produce the final BRM Code of Ethics. The main objective and purpose for the code’s generation: to provide BRMs inspiration, professional standards and support on their BRM journey.

Purdue Team Report

Journey of BRM: Purdue Part 3


With BRMConnect 2018 just around the corner, we’re diving even deeper into this year’s theme: The Journey of BRM. Already, we’ve highlighted and shared the stories of top BRMs in our #IAmBRM campaign. We launched Becoming A Value-Focused Organization to support BRMs on their journey to identify and drive value in their organizations. Now, we’ll share the step-by-step process of The College of Agriculture at Purdue University, in a series of pieces which document their own, very special Journey of BRM. The series will culminate with the release of their annual report at BRMConnect in San Diego this Oct 1-3.

YouTube – A Growing Trend to Promote Business Capabilities


The rise of social media, with YouTube as a forerunner, has increased opportunities for cross-departmental collaboration and leveled the playing field for interacting with your customers on a regular basis. By leveraging your organization’s unique capabilities, you can expand your reach to generate added business value.

Journey of BRM: Purdue Part 2


BRMConnect 2017 provided us with the confidence that we were on the right path. When we returned home, we began to put further clarity around our BRM efforts. We created our guiding principles; mission, vision, values and a value proposition statement. We began to tackle value.

Team Development

Why BRM Development is Essential for Teams


Before creating a development program, assess the existing skill set of team members. Evaluate their hard skills, soft skills, and intangibles. Have their business partners rate them, their colleagues, and even themselves. Get a good sense for individual and team strengths/weaknesses to determine the right training needed for the team.

Business Reputation Management – A Delicate, Yet Powerful Game


Reputation management is essential for all organizations, no matter their size. But the approach to reputation management may not be uniform across the board. While it must be built on the vision statement, the manner in which the goal is achieved varies.

Journey of BRM: Purdue Part 1


Introducing BRM in an operational-focused organization can be viewed as overhead or duplication of effort. As I began to develop this program, it was apparent that I needed to create a new level of transparency around the work. If the BRM program was going to show value, even at an early, tactical stage, we were going to have to provide metrics.

BRM Institute Is Excited to Announce the Release of Two New Knowledge Offerings: BRM Executive Brief and BRM Fundamentals.


With great demand and as a part of our continuous efforts to further Business Relationship Management (BRM) professional standards; BRM Institute is excited to announce the release of two new Knowledge Offerings: BRM Executive Brief and BRM Fundamentals. These offerings build on the existing standards of the BRM Body of Knowledge (BRMBOK).

Drive Value, Build Partnerships, Evolve Culture

CULTURE | Why It Concerns You


So I think empathy, honesty, integrity, transparency…that these are the BEHAVIORS that evoke a sense of SAFETY promoting TRUST promoting RELATIONSHIPS to achieve share PURPOSE. That these are the BEHAVIORS that need to be weaved into a CULTURE OF TRUST.

Driving Business Value: A New CoI


This Community of Interest helps BRMs guide their organizations down a value-focused path. Today, many organizations fall short of their goals due to a misalignment between value and strategy. Senior leadership becomes frustrated when they fail to optimize delivered value.

Industry 4.0

Industry 4.0 Increases the Need for Business Relationship Management


The Industry 4.0 (I4.0) digital revolution is transforming our world and industries. More than ever, CIO’s need to lead the way as businesses grow ever more technological. They need to think offensively about producing value and changes in growth and performance. Leaders that perceive IT as a necessary order-taking center (to be managed as cheaply as possible) make themselves and their organizations obsolete faster than ever.

Agile vs. BRM: What’s the Difference?


BRM is like the compass, responsible for determining the long-term direction and strategy of the organization to ensure the ship arrives at port. Agile strategies are like the sails, responsible for making quick course adjustments to generate value.


Recognized Value Equals Value Embodied


By defining and understanding Recognized Value, BRMs support their businesses from the foundation to the rafters. A Recognized Value = communicated value + perceived value + measurable value of any process, operation or contribution.


BRM Institute Visits Dallas For SIM Connect Live!


As a Strategic Alliance Partner, we were excited to host an exhibitor booth, to be introduced into SIM Chapters across the nation and to have the opportunity to present to their attendees. The chance to further drive awareness and adoption of BRM, as well as the ability to directly engage the C-suite about the value of the BRM profession in an engaging, innovative setting sparked many creative conversations.

Develop Trust To Build Value


Increasing internal communication is so crucial to increasing value for our partners and their continued trust. When things break down or fail (and they will), trust is damaged, and value is greatly diminished. When we work better together, customers feel safe making more demands because they recognize value and they know, even when something goes wrong, we will learn from it and put measures in place to prevent future occurrences.

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