BRM Philosophy

BRM as a Philosophy widens the lens on BRM and demonstrates that the strategic and tactical skills of BRMs have a broader use in the world at large. Notably, everything from breaking down silos to convergence of ideas can be applied in a bigger, philosophical sense. Ultimately, BRM focuses on the building and fostering of relationships to satisfy personal and organizational purpose.



Contributed By

Ensuring Ethical AI

On the onset, we’ve found that it’s virtually impossible to take on the responsibilities of product/project managers while taking into account everything that could have a negative impact or considering potential blind spots. The nature of AI product development and AI project implementation is highly iterative, making highly challenging for PMs who drive these cycles, to also monitor risks, impacts and blind spots.

Read More »

BRM- New Age or Timeless?


The question of how old or new BRM is becomes irrelevant. What is clear is that IT leaders, along with their teams, need to shift mindsets and behaviours to embrace the collaborative, relationship-focused approach that BRM represents. This is an ongoing effort that requires dedication and a commitment to evolving with the changing times.

Trust, the Invisible Thread


Trust is the foundation for great team effectiveness, but it cannot be dictated….it must grow organically. The most respected leaders are often the ones who are most receptive to this thinking. They build a culture of open dialogue where feedback is a two-way street.

The Impact of the Age of Abundance on Business Relationship Management: Nurturing Purposeful Connections


The Age of Abundance presents a evolutionary era for BRM professionals. By embracing the complexity and abundance of choices, cultivating purposeful relationships, and leveraging the democratization of resources and technology, BRM practitioners can thrive in this new age. Through their strategic guidance, BRM professionals have the potential to shape organizations that harness the richness of abundance to drive growth, create value, and make a positive impact on society at large.

Volunteers Make the World Brighter: April is Volunteer Appreciation Month


As April unfolds, we step into a month dedicated to acknowledging the immeasurable impact of volunteers worldwide. BRM Institute volunteers tirelessly champion the principles of BRM, nurturing a global network of professionals dedicated to strategic partnership and value realization. Volunteer Appreciation Month offers a fitting moment to extend our heartfelt gratitude to these exceptional individuals.

The Organization Culture Matters More Than the Org Chart


While the title doesn’t matter – the work of the BRM needs to be done, regardless of what the role is called within the organization – the Organizational (Org) Chart does. Members of the organization generally look at the Org Chart as a golden document – if they can see who BRMs report to, they have a baseline understanding of the type of work that is required of the position.

Ego vs Relationship-Centered


To be proactive, I chose a relationship centric approach. I created an executive friendly format designed to enhance the client experience. The clarity of the project time frame and the individual staff accountability it conveyed was priceless.

Embracing Risk: Thriving as BRM, Even in Failure


Embrace a Growth Mindset: Adopting a growth mindset is vital to navigate the challenges and setbacks that may arise. View failure as an opportunity for learning and improvement, rather than a reflection of your capabilities as a BRM. Embrace a mindset that pushes you to continuously learn and adapt. We refer to this as, “failing forward”. You’re on a continuous journey, and with a growth mindset, even “failures” are an opportunity to learn and move forward.

Ikigai: Cultivating Balance and Delight in Life and Business


Imagine a secret sauce from Japan that can infuse joy and fulfillment into your life. We’re talking about a concept called Ikigai (say it out loud: “eye-ka-guy”). Reminiscent of a cross-section in a Venn diagram where passion, mission, vocation, and profession all meld, Ikigai is the sweet spot that brings personal happiness and professional elucidation.

When Yoda Was a Business Relationship Manager


I think we are attracted to Business Relationship Management (BRM) for its ability to change the universe. Or at least, our little part of it. The end game of any BRM is to partner strategically with business colleagues to bring about substantial and long lived value. But the universe is a big place and it is hard to mobilize this BRM force of good against the shadowy influence of Suboptimal IT Help (aka the SITH).

Capture the Spirit of Collaboration: International Volunteer Day 2023


Volunteering with BRM Institute is a unique opportunity to make a difference in the business world while enhancing your personal and professional growth. BRM Institute is a community of like-minded professionals who just like you, are passionate about driving value through business relationship management. As a volunteer, you have the opportunity to collaborate with professionals from diverse backgrounds and gain valuable insights into the industry.

Empowering BRMs Using Emotional Intelligence


It’s been observed that the pivotal factor in the personal development of BRMs lies in the profound emphasis on Emotional Intelligence. While technical skills and expertise undoubtedly contribute to BRMs’ achievement, mastery of Emotional Intelligence sets them apart and drives their effectiveness. Emotional Intelligence is the ability to recognize, understand, and manage one’s own emotions and the emotions of others. It involves being aware of emotional cues and using this awareness to navigate interpersonal interactions and relationships effectively.

GivingTuesday: Empowering Change Through Generosity


At BRM Institute, we believe that each and every one of us has the power to make a positive impact on the world around us. This Giving Tuesday, we invite you to join us in making that a reality and offering a donation to support the education and development of future BRM professionals. Your contribution will help to empower a new generation of leaders who are committed to driving value and fostering collaboration in the business world. With your support, we can create a brighter future for businesses everywhere, and inspire change that will benefit us all. Your donation will provide educational opportunities to BRM professionals through scholarship programs and is tax deductible! Kick off the holiday season by making a donation you feel GREAT about. Start making tomorrow brighter, today!

The Importance of Business Resilience: How BRMs Can Build Resilience in Themselves and Their Organizations


What is most important, resilient organizations must empower their employees, build relationships, and ensure their employees’ well-being. Organizations must acknowledge the importance of and invest in their employees’ resilience. Organizations can help their employees better cope with challenges by providing resources for mental and physical health and stress management.

The Timeless Legacy of Greatness: BRM


Together, we can inspire future generations to live purposeful lives and make a positive difference in the world. Join the BRM community in our mission to improve ourselves, our communities, and our world by connecting relationships to results. Let’s continue to strive for greatness and work towards building a legacy that will have an everlasting impact on the world.

How BRM Helps Shape HR in 2022


The business relationship management capability facilitates culture advancement, driving it to one of trust, creativity, innovation, authenticity, and shared ownership across the organization. A mature business relationship management capability converges cross-functional teams to create holistic strategies that deliver organizational value and meaningful results.

The Pursuit of Passion: Volunteers Make the Difference


Here in the BRM community, volunteers drive everything we do. Everyday, but especially on International Volunteer Day, we celebrate volunteers and the lasting impact of their efforts around the globe.

BRM Starts with YOU


You want to build a global community of BRMs? You have to work from the inside out. And no, not from the inside of the BRM community out, but from the inside of who you are as a BRM to the authority you show outwardly to the world. Too often, BRMs expend a lot of energy and time on proving their worth instead of embodying their value. BRMs always have to prove they add value to everyone in their organization. The downside of that is that the focal point of the BRM becomes proving their worth instead of exhibiting their value throughout the entire organization.

Pin It on Pinterest