BRM as a Philosophy widens the lens on BRM and demonstrates that the strategic and tactical skills of BRMs have a broader use in the world at large. Notably, everything from breaking down silos to convergence of ideas can be applied in a bigger, philosophical sense. Ultimately, BRM focuses on the building and fostering of relationships to satisfy personal and organizational purpose.
Combine Your Business Methodologies for a Targeted Growth Strategy
By converging the methodologies of Design Thinking, Lean, and Agile with the BRM Core Disciplines, your business development will establish a solid foundation to grow your organization and role in a manageable way.
Relationshipism and Human Connection: Explained by the BRMConnect Keynote Speaker
We are excited to announce this year’s keynote speaker at the World BRMConnect Conference, Danielle Hellebrand!
In this highlight article, Danielle shares her valuable take on Relationshipism and the future of business management, primarily driven by a strategic BRM capability and human connection.
Relationshipism Identifies Recognized Value Through BRM
A BRM capability provides invaluable benefit to both employees and their organization by promoting intangible value.
Since it can be difficult to understand the benefits of intangible value, one question commonly heard by BRMs is:
“How does Business Relationship Management (BRM) and ultimately, Relationshipism, identify recognized value for an organization?”
Relationships and the Rise of the People Platform
In the past, old hierarchies within business organizations traditionally viewed employees as a single, replaceable cog in an enormous machine; a means to an end. Value was placed solely on a predetermined business strategy to be achieved at the lowest possible cost. As a result, the cogs–meaning people–either fit into this strategy or not.
Coming Full Circle with BRM as a Philosophy
The dawn of the 21st century shed its rosy glow on a new way of thinking. Workers began to realize that killing themselves for shareholders they’d never meet and a bottom line they’d never see just didn’t make sense. The term “value” began to take on a different meaning. Notably, value expanded from tangible goods and money to include intangibles such as happiness, health, vacation-time, and purpose.