Certified Business Relationship Manager (CBRM®)

The CBRM® Practitioner Credential is designed to advance your professional skills to evolve to the role of Strategic Business Relationship Manager

The primary focus is on strategic business relationship management, leveraged to optimize business value to the enterprise. This course is designed for all mid to executive level leaders who ar responsible for optimizing business value through the maturity of relationships. Unlike other practitioner training methodologies, the CBRM® offers real-world application and a tailored approach to strategic relationship building, executive engagement, alignment of business goals, and positions leaders to innovate and drive significant impact across their organization.

The CBRM® is the only globally recognized practitioner certification for Business Relationship Managers and shows the candidate demonstrates the knowledge and skill needed to perform the role of Strategic Business Relationship Manager.

To pursue the CBRM® certification, a candidate must be a certified Business Relationship Management Professional (BRMP®).

  • Earned BRMP® certification.
    • Digital copies of the official BRMP certificates are available to the BRMP certification holders via BRMP Accreditation Body’s Portal.
    • Upload the BRMP Certificate from the accreditation body into member profile > Account > CPD Credits > Business Relationship Manager Professional (BRMP) Certification entry
  • CBRM certification candidates must read the BRM Code of Ethics. Breaches to the BRM Code of Ethics may be considered as a valid cause for certification revocation.
  • No prior/minimum professional experience is required to pursue the CBRM designation, to enroll in the CBRM course, and sit on the corresponding certification exam.
CBRM Learning Objectives

The successful candidate will demonstrate a deep understanding and ability to perform the Strategic BRM role. Specifically, the candidate will:

  • Effectively communicate the purpose and objectives of the Strategic BRM role and how to optimally position that role for maximum effectiveness within the enterprise
  • Understand how to use their personal power and influence to build business relationships and foster a culture that excels at business value results
  • Apply the Strategic Relationship Management processes and techniques to build and sustain trust relationships spanning Business Partner and Provider networks
  • Be able to assess Business Demand Maturity and Business Relationship Maturity and how these might evolve over time
  • Be able to assess Provider Capability Maturity and BRM Competencies and identify key areas needing improvement
  • Be able to apply cross-organization communication techniques to clearly articulate real Provider/business value delivered to the organization
  • Be able to influence executive leaders in their use of Provider Capabilities and Assets based upon potential business value and convergence with business strategy
  • Promote and catalyze business innovation in the Provider’s sphere of influence
  • Be able to use the Business Value Management process, techniques and metrics to define, realize and optimize the value of Provider capabilities and assets
  • Apply Business Partner Experience Management so as to foster a positive Business Partner perception of Provider capabilities as an essential element of building and sustaining trust relationships
  • Shape strategic agendas for optimum business value, with due consideration of external compliance requirements and potential risks to the business
  • Understand the implications of Lean/Agile methods for the BRM role and capability
  • Influence the development and deployment of available Provider capabilities based upon business need and potential to enable or create business value.
  • Apply Business Capability Management to determine and acquire enabling capabilities pursuant to strategic outcomes
  • Contribute to Business Transition Management in order to foster organizational understanding, support, adoption, and business value results of investments in new business capabilities

CBRM Contributors

Development of CBRM is made possible by the CBRM Content Development Team, which is comprised of renowned Business Relationship Management (BRM) experts, trainers, game-changing BRM practitioners, and senior business executives ranging in academics, government, and industry from all around the globe. Generously volunteering their time to add value, experience and rigor to the body of knowledge, Business Relationship Management Institute is grateful to these people and their organizations, provided here.

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