BRM Institute Introduces the Business Relationship Management Knowledge Path to Success (BRM KPTS)

Posted | Category: BRM Capability, Professional Development | Contributed

Today BRM Institute introduces the Business Relationship Management: Knowledge Path to Success. There are four paths introduced in the BRM KPTS: Introduction, Certification, Application, and Results. These paths provide businesses and business leaders with knowledge to make BRM successful as a discipline, individually, and as an organization.

The BRM KPTS consists of the following four series:


Business Relationship Management Executive Brief

Why and how to leverage a Business Relationship Management capability to move IT, Finance, HR, external partners, etc. to converged strategic partners and drive exponential business results consistently across industries. A BRM capability drives business value, builds strategic partnerships, and evolves enterprise culture to support collaboration and shared ownership of strategy and results across all business functions.

BRM Fundamentals

Business Relationship Management (BRM) Fundamentals introduces BRM as a capability, role, and discipline. The class is designed to facilitate an understanding of BRM fundamentals and is open to everyone (at any level and from any role) wanting to learn more about interacting with and/or how to achieve success through the BRM profession.



BRMP® Foundation

The BRMP training and certification program is intended as a comprehensive foundation for Business Relationship Managers at every experience level, with the training and certification designed to provide a solid baseline level of knowledge.


CBRM® Practitioner

The CBRM Practitioner Qualification is intended for the intermediate-to-advanced Business Relationship Manager, as it focuses on advancing to the role of Strategic Business Relationship Manager. As such, the primary focus is on strategic business relationship management, leveraged to optimize business value to the enterprise.

Continuing Professional Development (CPD)

The CPD Plan for CBRMs is a vital part of keeping your CBRM certification up to date. The certification is valid for three years in which practitioners are required to complete professional development goals annually to further develop skill in BRM Find out more about the CBRM Certification maintenance requirements below.


Strategic Partnering Approach

The Strategic Partnering Approach guides the participant through a framework aimed at leveraging a BRM capability to drive business value, build strategic business partnerships, and evolve enterprise culture. Participants will build a personalized journey map to move their team and their organizations forward. The Strategic Partnering Approach is supported with the Business Relationship Management Playbook, dedicated to enterprise facilitation.


Becoming a Value-Focused Organization

The Becoming a Value-Focused Organization workshop guides participants through a value approach consisting of a full-cycle value optimization framework that works across business functions to ensure that the organization drives towards business success. The value optimization approach and framework are designed to empower business professionals to share ownership of business value by engaging business partners/peers in idea generation (ideation), value planning, and ensuring business value results through value measuring, optimizing, and communication.

Business Value Ability: Organization Assessment:

The Business Value Ability: Organization Assessment is the new standard for business leaders to assess their organization’s ability to achieve business value. The assessment is used to determine an organization’s cultural readiness and business value ability through evaluating culture and individual behaviors of leadership and employees. The assessments guide participants through a simple technique for assessing business value ability and cultural readiness across the organization and surfacing BRM capability maturity, gaps, as well as opportunities to improve.


Business Relationship Management Certificate of Experience:

The Business Relationship Management Certificate of Experience is an earned certificate with recognition from BRM Institute, and our single global BRM community. The certificates can be earned in various areas of impact and demonstrate the applicant has gained real, impactful, experience in BRM and has also made significant contributions in the subject area of the certificate being awarded.

Master of BRM:

The Master of Business Relationship Management (MBRM®) is an earned certificate and recognition from BRM Institute and our single global BRM community that the applicant has gained above average knowledge in BRM and has also made many significant contributions to their personal purpose, their company(s) purpose, their communities, our single global BRM community, and the BRM discipline.

Building on the global success of the BRM certifications, Business Relationship Management Professional (BRMP) and Certified Business Relationship Manager (CBRM), the BRM KPTS provides a comprehensive action plan for evolving culture to support strategic partnering (teams) and driving business value. Leveraging their existing BRM capability, a holistic approach is necessary for executives to move business, IT, HR, Finance, external partners, and other areas to converged strategic partners. At the same time, business professionals/leaders from all industries and countries can leverage the BRM KPTS to map their personal BRM learning journey for greater impact on their career, their organization’s success, and community improvement.

With the release of the BRM KPTS, BRM Institute continues to set new business learning standards with the introduction of the Results series containing the BRM Certificate of Experience, as well as introducing a new MBRM. The MBRM certificate is a culmination of a BRM career, earned and awarded in recognition from BRM Institute and our single global BRM community. The MBRM signifies the applicant has gained above average BRM knowledge, through personal experience while making significant contributions/impact to each of the following areas:

1. Personal purpose

2. The company(s) purpose

3. The global BRM community

4. The BRM Discipline

5. Local community

BRM Institute identified the need of CEOs and other business leaders to converge business, IT, finance, HR, and other business functions as strategic partners, sharing ownership of business strategy and business results through their existing BRM capabilities. Since these certificates are only earned after the BRM returns to business and makes a significant impact, executives will gain tangible returns on their investments in BRM. The Certificate of Experience and, ultimately, the MBRM will leave a prestige trail of positive impact in all the areas listed overtime.

By demanding this next level of valuation, the BRM KPTS Certificate of Experience answers the requests from businesses to have more than just a class and an exam, by providing the professionals who have successfully applied the BRM discipline with a badge of true value adding experience. This development substantially furthers the mission of BRM Institute and solidifies BRM as a business changing capability, role, and discipline.

In announcing this new knowledge path for BRMs, BRM Institute announces the promotion of the BRM KPTS co-creator, Marleen Lundy, as their new global BRM community Chief Development Officer. Marleen has been instrumental in furthering the education and connections of the single global BRM community through BRMConnect experiences. BRM Institute will continue building on that success with the launch of the BRM KPTS. Marleen raises the bar for all experiences and learning expectations. She imbues the workshops with extensive knowledge, networking opportunities, and her signature touch – fun.

BRM Institute’s CEO, Aaron Barnes stated, “The Certificate of Experience is an example of how BRM Institute is committed to ensuring business impact long after BRM training and certification are complete”. Through the development of this new BRM KPTS, BRM Institute continues to fulfill their mission to inspire, promote, and develop excellence in Business Relationship Management across the globe, leading to outstanding business value for organizations and professional fulfillment of every individual member of the BRM community.

“The Certificate of Experience is an example of how BRM Institute is committed to ensuring business impact long after BRM training and certification are complete”.

Aaron Barnes

CEO, BRM Institute

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