Announcing Business Relationship Management Playbook, a breakthrough set of guidance and techniques for business professionals.

Posted | Category: BRM Capability, Professional Development | Contributed

BRM Institute plans for Q1 2018 release of the Business Relationship Management Playbook: Leveraging a BRM Capability to Drive Business Value, Build Strategic Partnerships, and Evolve Enterprise Culture

We are pleased to announce the upcoming release of breakthrough content through an extension to the Business Relationship Management Interactive Body of Knowledge (BRMIBoK®). The BRMIBoK is an ever-growing digital collection of concepts, frameworks, models, and techniques for business leaders and business relationship managers in every industry. When this new content is released, professional level members will be provided exclusive access to a newly published set of guidance and techniques known as the Business Relationship Management Playbook.

The Content

The Business Relationship Management Playbook guides the reader through a framework aimed at leveraging a business relationship management (BRM) capability to drive business value, build strategic business partnerships, and evolve enterprise culture. While most organizations have some level of BRM capability, the Business Relationship Management Playbook is designed to help business professionals assess BRM capability health and create plans for improvement that drive increased value across the enterprise.

The Approach

The Business Relationship Management Playbook content release is the backbone of the new Business Relationship Management Strategic Partnering approach, available for enterprise facilitation. The Business Relationship Management Strategic Partnering approach serves as an addition to BRM Institute’s current BRM certification programs, BRMP® and CBRM®, which are designed to be delivered and received at an individual level. Any organization that is launching a BRM capability, working to improve its BRM capability, or is interested in taking its successful BRM capability to the next level can benefit from team engagement in Business Relationship Management Strategic Partnering approach.

BRM Institute continues to leverage its partnership with APMG International®, a global accreditation and certification company, to accredit qualified trainers and consultants for the delivery of facilitated sessions in the Business Relationship Management Strategic Partnering approach. Upon accreditation, consultants are granted license to deliver the Business Relationship Management Strategic Partnering approach at the enterprise level. For individuals interested in attending a Business Relationship Management Strategic Partnering approach, BRM Institute will also continue to provide opportunities by way of its BRMConnect Forum events.

Leveraging a BRM Capability to Drive Business Value

Build Strategic Partnerships

Evolve Enterprise Culture

Workshop participants can expect interactive and lively one-to-two-day sessions, with a deep dive into the most common obstacles experienced by organizations working to evolve their BRM capability. Among these topics are:

Strategy

Clarifying your organization’s goal with IT, HR, Finance and other functions as a co-leaders

Culture

Evolving culture to support collaboration and shared ownership

Convergence

Breaking down siloes to integrate different functions

Making It Personal

Understanding the impact BRM has on each individual function

Team

Energizing and empowering the BRM capability team

Measurement

Ensuring and communicating realized value

“We are proud to bring the Business Relationship Management Playbook to our global BRM community, as well as this opportunity to enable BRMs to drive business value through a customized, enterprise-level, facilitated program for organizations across the globe. Over the past several years, our focus has been on content creation at the individual level—“developing BRMs,” so to speak. With the success of the BRMP® and CBRM® programs, we’ve been able to focus on the health and success of business relationship management on the enterprise level. With several successful pilots of this content at BRM Forums and among partners from Fortune 100 companies, we know that this is what our global community has been looking for to move their functions to business-leading peers, sharing ownership of both business strategy and business results.”

Aaron Barnes

CEO and Co-Founder, BRM Institute

31 Responses

  1. Is there a way to receive a notification when the BRM Playbook is officially released? A simple form would suffice…you know, for those of us that won’t remember by the time Q1 2018 rolls around.

  2. Ward says:

    Hi Kayle,

    Thanks for this and could you advise me too please.

    Thanks a lot

    Ward

  3. Arif says:

    Hi Kayla, look forward to the official BRM Playbook release, please do let me know as well.
    Many thanks!

  4. Kayla Barnes says:

    Arif, you got it!

  5. Michelle Weipers says:

    This is very exciting news! Looking forward to the release.

  6. Brian Benthal says:

    Look forward to the playbook as well. Will you also please notify me?

  7. Marialana D. says:

    I’m also interested! Thanks in advance.

    Marialana

  8. Kathryn B says:

    Looking forward to the release!

  9. Katya Butcher says:

    Looking forward to the book release, would like to join the ‘please notify me’ gang 🙂

    Cheers,
    Katya

  10. Ray Bennett says:

    Hi Kayla – the book looks like a great resource. Please add my email to the notify club as well. Thanks!
    Ray

  11. Surangi says:

    This is very exciting news! will you please notify me?

  12. Surangi says:

    This is very exciting! Will you please notify me.

  13. Gregg says:

    Hi Kayla, I’m interested in being notified as well. Thanks!

  14. Max Laussu says:

    Hi Kayla! Please add me to the list too!
    Hope you’ve been well since the BRMI Sydney event.
    Cheers

    • Kayla Barnes says:

      Maximilien! Great to hear from you! FYI – we are doing an ATO webinar on this Dec 15. I’ll be sure that Sim includes you in that invite. 🙂

  15. Good Morning!

    I would love to sit in on the webinar….could I receive an invitation?

    Regards,

    Maureen

  16. Marie Simonson says:

    Just to make sure I am understanding this correctly, – there is a playbook to be published in Q1 and then webinars to follow? Could you provide any more context to timing? I am actively working with my team to establish our core measurements and I believe this would be very helpful. Thanks!

    • Kayla Barnes says:

      Marie,

      Yes! The Business Relationship Management Playbook content release will be in Q1. The Playbook is the backbone of the new Business Relationship Management Strategic Partnering approach, available for enterprise facilitation. The Business Relationship Management Strategic Partnering approach serves as an addition to BRM Institute’s current BRM certification programs, BRMP® and CBRM®, which are designed to be delivered and received at an individual level. Any organization that is launching a BRM capability, working to improve its BRM capability, or is interested in taking its successful BRM capability to the next level can benefit from team engagement in Business Relationship Management Strategic Partnering approach.

      For more info on the Strategic Partnering approach you can click here: The https://brm.institute/professional-development/strategic-partnering-approach/. Or email us at info@brm.institute if you have any other questions!

  17. Philippe C says:

    Will you also please notify me? Thanks

  18. […] their team and their organizations forward. The Strategic Partnering Approach is supported with the Business Relationship Management Playbook, dedicated to enterprise […]

  19. […] their team and their organizations forward. The Strategic Partnering Approach is supported with the Business Relationship Management Playbook, dedicated to enterprise […]

  20. shynitha says:

    Would love to learn the best practices

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