Announcing Business Relationship Management Playbook, a breakthrough set of guidance and techniques for business professionals.
BRM Institute plans for Q1 2018 release of the Business Relationship Management Playbook: Leveraging a BRM Capability to Drive Business Value, Build Strategic Partnerships, and Evolve Enterprise Culture
The Business Relationship Management Playbook guides the reader through a framework aimed at leveraging a business relationship management (BRM) capability to drive business value, build strategic business partnerships, and evolve enterprise culture. While most organizations have some level of BRM capability, the Business Relationship Management Playbook is designed to help business professionals assess BRM capability health and create plans for improvement that drive increased value across the enterprise.
The Business Relationship Management Playbook content release is the backbone of the new Business Relationship Management Strategic Partnering approach, available for enterprise facilitation. The Business Relationship Management Strategic Partnering approach serves as an addition to BRM Institute’s current BRM certification programs, BRMP® and CBRM®, which are designed to be delivered and received at an individual level. Any organization that is launching a BRM capability, working to improve its BRM capability, or is interested in taking its successful BRM capability to the next level can benefit from team engagement in Business Relationship Management Strategic Partnering approach.
BRM Institute continues to leverage its partnership with APMG International®, a global accreditation and certification company, to accredit qualified trainers and consultants for the delivery of facilitated sessions in the Business Relationship Management Strategic Partnering approach. Upon accreditation, consultants are granted license to deliver the Business Relationship Management Strategic Partnering approach at the enterprise level. For individuals interested in attending a Business Relationship Management Strategic Partnering approach, BRM Institute will also continue to provide opportunities by way of its BRMConnect Forum events.
Leveraging a BRM Capability to Drive Business Value
Build Strategic Partnerships
Evolve Enterprise Culture
Workshop participants can expect interactive and lively one-to-two-day sessions, with a deep dive into the most common obstacles experienced by organizations working to evolve their BRM capability. Among these topics are:
Clarifying your organization’s goal with IT, HR, Finance and other functions as a co-leaders
Evolving culture to support collaboration and shared ownership
Breaking down siloes to integrate different functions
Making It Personal
Understanding the impact BRM has on each individual function
Energizing and empowering the BRM capability team
Ensuring and communicating realized value
“We are proud to bring the Business Relationship Management Playbook to our global BRM community, as well as this opportunity to enable BRMs to drive business value through a customized, enterprise-level, facilitated program for organizations across the globe. Over the past several years, our focus has been on content creation at the individual level—“developing BRMs,” so to speak. With the success of the BRMP® and CBRM® programs, we’ve been able to focus on the health and success of business relationship management on the enterprise level. With several successful pilots of this content at BRM Forums and among partners from Fortune 100 companies, we know that this is what our global community has been looking for to move their functions to business-leading peers, sharing ownership of both business strategy and business results.”Aaron Barnes