ALIGN: BRM Meets AI
AI is changing everything about how organizations work. It’s changing nothing about what makes a great BRM.
AI cannot navigate relationships, bridge strategy and execution, or earn trust with anxious business partners. But without the right literacy, language, and confidence, BRMs are sitting on the sideline of the most important conversations in their organizations. ALIGN changes that.
This is not a technology course. This is a course about where the BRM role goes from here and how to lead that evolution through the ALIGN framework: Awareness · Landscape · Identity · Governance · Next.
Participants will gain the literacy, language, and confidence to lead AI conversations and guide decisions that impact business results.
In this workshop, you will:
- Build real AI literacy through a BRM lens. Not technical training, but the language and understanding you need to be credible in AI conversations.
- Get honest about where you, your organization, and your stakeholders actually stand with AI. Not the press release version.
- Confront what AI can do that you do, and discover why that makes you more essential, not less.
- Learn to navigate resistance, ask the hard governance questions, and lead AI conversations with the confidence that comes from understanding the real psychology behind adoption.
- Walk away with the ALIGN framework, a 90-day roadmap, and a personal commitment statement that turns the day into lasting change.
Workshop Outline
Workshop Outline:
- Welcome and Introduction: Course overview, objectives, and the ALIGN framework.
- The Inner Compass: A personal reflection to ground the day. Where do you honestly stand with AI right now?
- A. Awareness: What is AI, and what does it mean for your role? Build the literacy and language to show up credibly in AI conversations.
- L. Landscape: Where does AI live in your organization today, and where does the BRM belong in that picture?
- I. Identity: Who are you in an AI-enabled world? This module might surprise you.
- G. Governance: How do organizations make good AI decisions, and what role does the BRM play when they don’t?
- N. Next: What makes a great BRM hasn’t changed. What you do with that knowledge has.
- The Return: Revisit where you started. See what shifted.
- 90-Day Roadmap: Turn the day into a concrete action plan you can start immediately.
- Closing: Final reflections and what comes next.
What's Included
This is a 5-hour immersive workshop with breaks built in, designed for small groups of up to 6 participants. Every participant receives a personal workbook and a 90-day roadmap so the work doesn’t stop when the class does.
Pricing
BRM Institute Professional Member Rate: $400.00 USD
Regular Rate: $600.00 USD