The Business Relationship Management (BRM) Job Description
Designed to bring value to an organization through the convergence of different functions, someone in the business relationship management (BRM) position is a senior-level, strategic partner who shares ownership for both organizational strategy and value results.
Whether it be Technology, People, Finance, sales, legal, or external, a BRM’s primary objective is to break down the silos separating organizational functions to optimize cohesive effectiveness and jointly determine strategic direction. Today, the most forward-thinking, long-lasting organizations are those that converge functions through a BRM capability. The end result is a drive towards collaboration and a culture of creativity, innovation, and value that reflects the organizational strategy as a whole.
Across every industry, organizations have room to grow their value through the hiring of BRMs. While BRMs come from a variety of functions, the position requires a specific set of skills including strong communication, strategic thinking, and influential relationship-building.
The BRM Job Description
“Great leaders create great leaders in everyone around them. BRMs are great leaders.”
– Aaron Barnes, CEO BRM Institute
An individual fulfilling the Business Relationship Management function is expected to have the competencies required to advance the BRM Capability. A Business Relationship Management Capability is everything it takes, both visible and behind the scenes, to nurture relationships creating a limitless supply of energy necessary to evolve culture, build partnerships, drive value, and satisfy purpose. A BRM Capability facilitates culture advancement, driving it to one of trust, creativity, innovation, authenticity, and shared ownership across the organization. A mature BRM capability converges cross-functional teams to create holistic strategies that deliver organizational value and meaningful results.
Take a deeper look into what the competencies of a BRM look like and get your copy of the BRM job description template!
- Chief, Business Relationship Management
- Chief, Relationship and Strategy Officer
- VP, Business Relationship Management
- VP, Value Management Officer
- VP, Business Information Officer
- Director, Business Relationship Management
- Director, People Partner
- Director, Strategic Partner
- Director, Technology Partner
- People Relationship Manager
- Business Relationship Manager
- Business Capability Manager
- Technology Partner/People Partner/Finance Partner/etc.
What You Enjoy
Ideal candidates for this role will innately be self-actualized, relationship-centered, playful, fearless, and purposeful.
What You'll Be Doing
Evolving culture, building partnerships, and driving value to satisfy and elevate our organizational purpose.
- Partner with leaders both inside and outside the organization to collaborate and ensure meaningful results from our strategic initiatives.
- Optimize organizational factors, such as brand, infinite, technology, innovation, and human to amplify fit-for-purpose impact.
- Proactively sense and anticipate changes affecting strategy in the environmental landscape including organizational improvements, technological advancements, and evolving organization needs.
- Drives and ensures results across the organization based on our organization’s triple bottom line of people, purpose, and planet.
- Living up to the business relationship manager code of ethics daily.
- Advance the BRM capability beyond just the role and function, sharing ownership with the full BRM community of practice for continual improvement
- Champion a culture of shared ownership and constant organizational evolution
- Elevate the importance of language across the organization as a crucial element to effective communication
- Create leaders in everyone around you, e.g., leadership-as-a-practice
- Coach organization leaders to articulate their vision and requirements to drive the organizational value, e.g., people, purpose, and planet
- Own the strategic relationship between the BRM function and partners to stimulate, surface, and shape demand
- Develop deep domain knowledge of your partner’s organizational functions
- Build cross-functional relationships for the convergence of value
- Establish value management as a strategic organizational capability
- Educate partners on the BRM Mindset, e.g., powerful communications, approaches, roles, and capabilities
- Establish a communication methodology for effective and efficient organizational communication
- Partner with individuals, teams, and organizations to drive value and meaningful results
- Continually improve the value framework to drive organizational awareness and education
- Partner with leaders to identify opportunities to evaluate, sequence, and, shape initiatives for strategic value
- Focus on value over solutions. Emphasize value when developing ideas, evaluating risk, and evolving needs
- Innovate using knowledge and awareness of industry trends to identify new opportunities
- Elaborate the strategic plans for partners to communicate their strategic capabilities
- Monitoring initiative progress to ensure expectations are aligned with results and ultimately value
- Ensure that allies in strategic purpose are knowledgeable about objectives; engage as a project/program major partner including evaluating development efforts and progress against strategic plans and value creation objectives
- Collaborate with leaders across the organization and share ownership of maturing the BRM’s function
- Communicate partner value by quantifying impacts and clearly articulating value realized.
- Advocate as a champion of change for your partners strategic plans
- Facilitate goal-setting by communicating a shared purpose specifically shared value, beliefs, and behaviors
- Validate the organizational purpose supports the desired results. This can be achieved through business case development, financial awareness, managing expectations, the identification of opportunities to grow value or a combination.
- Understand how purpose drives organizational decisions
- Encourage leaders to understand the organization’s impact on society, the planet, and its longevity and purpose in the world
- Align each initiative to the organizational strategy to validate expected results
- Strategize with partners to develop future roadmaps and explore new opportunities; converging organization-wide strategic direction into one set of objectives
Business Relationship Management Capability Leadership
- Provide leadership and knowledge empowerment for fellow Business Relationship Managers
- Collaborates as a BRM team member to actively maturity the BRM discipline
- Develops best-practices for business relationship management
- Evolves BRM artifacts (strategic relationship plans, idea documents, value plan, etc..)
What You Should Have
- Business Relationship Management Professional (BRMP®)
- Certified Business Relationship Manager (CBRM®) with Certificates of Experience preferred
- Master of Business Relationship Management (MBRM®) preferred
- 10+ years of relevant functional experience
- 5+ years of experience championing organizational change, e.g., leading initiatives, products, services, or interactions
What Skills You'll Need
- Be able to fluctuate between the four mindsets of an explorer, investor, cultivator, and connector
- Exceptional ability to lead now-to-new change using positive and collaborative methods
- Effective Leadership-as-practice
- Strong communication skills in writing, speaking and presenting
- Ability to listen, build rapport, and develop credibility as a strategic partner
- Exude energy, focus, assertiveness, and diplomacy
- Master of relationship building and team collaboration
- Know when to push an agenda and when to let a situation quietly develop, rest, or advance
- Skilled and experienced at conflict negotiation and problem-solving
- Capable of setting expectations with partners and achieving alignment and agreement
- Ability to break down silos both inside and outside an organization
- Be able to shift opinions using influence over positional power
- Experience dealing with difficult customers
- Ability to share-ownership and drive results as a team
- Strong humility, listening, creativity, and negotiation skills
- Ability to focus on purpose, value, and results, rather than solutions
- Ability to connect strategy to execution
- Experience assessing and articulating risk tolerances
- Be able to identify gaps and areas that require improvements
- Strategic thinker
- Domain expertise in function and terminology
- Innate ability to identify the root cause of issues or problems
- Ability to creatively deliver something of value, rather than focus simply on internal products (outside-in focus)
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* This is a sample template designed to help people who are putting together a BRM job description for purposes of recruiting a BRM or clarifying the job expectations with existing BRMs. When constructing a job description, you are encouraged to incorporate the unique context of your organization and BRM capability. This template only provides a framework and only for the role of a BRM. If in your situation, a given job will encompass additional roles, you may need to expand upon this template with the requirements and expectations associated with the other roles.
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