BRM Challenges in Shaping Demand
Shaping demand involves a little bit sales skills, a little bit of influencing, and a big splash of corporate/ICT strategy and data. As if that doesn’t sound complex enough, the BRM’s ability to shape demand will also be either enhanced or hampered by BRM maturity.
The Case for BRM: A Practical Framework for Your CEO Conversation
Getting your company’s BRM capability off the ground takes planning, patience, and perseverance. Successful BRM programs are game-changing for companies that get it right, but planning and preparation are essential to getting your program off to the right start. Here are four concepts to consider when building your plan…
The Case for BRM: Example Scenarios
The following are examples of real-world scenarios that paved the way for the BRM role at three different companies. This is a companion white-paper to The Case for BRM: A Practical Framework for Your CEO Conversation.
BRM Council Corner Update
Welcome to this edition of the BRM Council Corner! A lot has happened in the past month. Firstly, I want to acknowledge that the BRMConnect event in Charlotte was a great success! Not only did my BRM Council colleagues in attendance speak very highly of the event, but they really enjoyed meeting and interacting with […]
Strategic Partner Considerations: Delivering Value to the Business
Introduction A common scenario when engaging with business partners is that demand tends to be driven purely from their perspective, which is neither unreasonable nor entirely unexpected. Typically, these demands entail fixes to systems that alleviate a productivity issue in one small part of the business, without taking a broader, more benefit-driven perspective into account […]
An Engaged Business Sponsor is a Powerful Partner
Recently, a new BRM Institute Online Campus friend, Ruggero Nocerino, quoted Machiavelli in a post: “Nothing is more difficult to plan, more doubtful to happen, or more dangerous to manage than the creation of a new system, for the one who proposes it produces the enmity of those who have profit to preserve the ancient […]
Ten Steps to Demand Management Heaven for CIOs
The good news is you have in place a great business-focused IT strategy, an iterative and adaptive approach to ‘digital’, and effective business relationship management. The bad news is you are about to be overrun by demand for projects and new services. What you need now is a demand management process.
BRMConnect Charlotte: This Is Only the Beginning!
Two weeks ago, I had the privilege of being invited to attend and speak at BRMConnect in Charlotte, which was the first BRM Institute conference of 2016. As the Chief Examiner, I was able to communicate the status of the different certifications and get a first-hand glimpse at the demand for BRM Institute’s latest offering, […]
2016 BRM Salary Survey
With the partnership and generous support of Instrumental BRM, this year’s BRM salary survey has been kicked off and we are ready for your input! This is an anonymous and voluntary survey used to determine the compensation of Business Relationship Management professionals in various positions within their organizations and across the globe. The survey is […]
Experiential BRM: A Recap
‘An eye opening experience’ was how one attendee described it. At the first BRMConnect conference of 2016 in Charlotte, Instrumental BRM and GamingWorks conducted a three-hour Grab@Pizza business simulation session, which was a dynamic, highly interactive, and experiential learning workshop in which attendees explored the role of the BRM in solving realistic Business & IT–Alignment […]
Turning Your BRMs Into Digital Business Leaders: A Reflection
Overall, it was a great week at the BRM Connect conference in Charlotte. The BRMs in attendance showed great curiosity about the future and seizing the opportunity to build on the value they already create for their organizations, and I was incredibly impressed by the passion and engagement levels on display. Standing still is not […]
BRMConnect Charlotte: A Bird’s Eye View
I recently had the honor and privilege of hosting the annual BRMConnect conference in Charlotte. Going into the conference, I have to admit that I was not only excited, but a little nervous to take the reins from Vaughan Merlyn, last year’s event host—I knew I had big shoes to fill. I have such admiration for […]
Off to a Fast Start in 2016 with BRMConnect Charlotte
The dates for BRMConnect Charlotte 2016 were circled on my calendar for months before the conference. To say I was excited to attend the conference would be an understatement—being surrounded by peers, hearing great ideas, and listening to interesting presentations taps into a part of my brain that is often underutilized during the rest of […]
How Do You Present a Good IT Strategy? On One Page
I recently visited a large multinational to run an IT strategy development workshop. The company is a major global player in its industry and its technology landscape and IT services are no doubt similar to the competition, but outdated and no longer supporting the aspirations of senior management to grow and modernize the business.
Kickin’ off BRMConnect 2016 in Charlotte, North Carolina at the Charlotte Motor Speedway Club!
“This week marks the largest gathering of cross-industry Business Relationship Management experts and practicing Business Relationship Managers in the world to date, and we are ecstatic to introduce this amazing group to new tools, techniques, and strategies that they can put in practice once they get back to the office!” exclaimed Aaron Barnes, co-founder of […]
Announcing 2016 Global BRM Community Excellence Award Winners
Each year, the global BRM community recognizes individual and corporate commitment to the BRM capability through our Global BRM Community Excellence Awards. Fellow members of the global BRM community nominate winners of the Global BRM Community Excellence Awards. Congratulations to the following winners: 2016 Community Leadership Award For being a leader in the global BRM community, encouraging member engagement, and development of […]
Why CBRM®?
Why Should You Invest in the Certified Business Relationship Manager® Certification? When I began preparing the CBRM® guide for publishing, I had a moment to sit down and flip through the pages, and I thought back to my own BRM role. In particular, I reflected on how this material would have made a huge difference for my team and me, had it […]
Meet Marleen Lundy, Event Manager Extraordinaire
With officially less than a month to go until the first conference, we have been living, breathing, eating, and sleeping BRMConnect here at BRM Institute—so it makes sense that we wanted to learn more about one of the chief masterminds in charge of making it all happen, Marleen Lundy! An experienced event planner and dedicated […]