BRM is a Capability, Not Just a Role
Because when BRM is treated as a capability — not just a title — you stop relying on individuals to “fix the disconnect,” and start building an organization where connection is part of how you operate. Having a BRM isn’t enough. Building BRM capability is how you scale trust, alignment, and value. And until organizations shift their thinking, they’ll continue to miss out on the full potential of what Business Relationship Management is designed to do — and worse, they confine BRMs to reactive, low-value roles as tactical intermediaries — minimizing their ability to drive impact or influence outcomes.
Translating BRM Institute Principles into Practice: My Experience as Tarleton’s Inaugural BRM for Research
There is still so much to do. One area I’m particularly passionate about is advocating for more support for qualitative research. At Tarleton, we’ve made great strides in quantitative and data-intensive work, but we still lack robust support for qualitative methodologies in comparison. Supporting methodological diversity will be essential as we move toward R1 status. I’m also focused on expanding our network of research “champions”—faculty who understand the value of this role and who can help build bridges within their departments. Up to now, I’ve relied heavily on familiar relationships to build momentum. But in year two, I’m committed to broadening that reach.
The MBRMs Leading the Way in 2025
Few milestones in Business Relationship Management carry the weight, dedication, and prestige of earning the Master of Business Relationship Management (MBRM) designation. It’s not just a credential—it’s the culmination of years of learning, leading, and living the BRM philosophy. As we step into 2025, we celebrate the remarkable professionals who have achieved this pinnacle of excellence. These MBRMs stand as examples of what’s possible when curiosity meets discipline, when strategy is paired with empathy, and when value is relentlessly pursued and delivered. Their journeys inspire, their leadership transforms, and their impact ripples far beyond their organizations. This year, we proudly spotlight the individuals who have reached the summit—recognizing not just their accomplishment, but the passion and perseverance it took to get here.
Versatile by Design: Shaping the Future of BRM in UK Government
In government contexts, with resource constraints and fluctuating priorities, this agility is essential. At HMT, it entails managing diverse responsibilities—from leading discussions on emerging technologies to optimizing operations with existing infrastructure—while maintaining alignment with objectives. Satya Nadella captures this breadth: “Be passionate and bold. Always keep learning. You stop doing useful things if you don’t learn.” For BRMs, this commitment to continuous development transforms generalists into dynamic contributors, adept at managing complexity.
The Freedom to Invest Act Just Opened the Door to BRMP and CBRM
You’ve heard the phrase “invest in yourself” a hundred times. But now? Now it’s real. The Freedom to Invest in Tomorrow’s Workforce Act puts actual dollars behind your desire to upskill—and it’s a game-changer for professionals aiming to earn certifications like BRMP (Business Relationship Management Professional) and CBRM (Certified Business Relationship Manager). Here’s the bottom line: You can now use your 529 education savings plan to pay for professional certifications—including BRMP and CBRM. That’s right. Tax-free. No strings. No fluff.
The Future of Business Is Human — And It Starts With Relationships.
If you think Ted Lasso is just a show about soccer, you’re missing the real magic. Ted Lasso is about leading with heart, building trust before performance, and showing that empathy and results aren’t opposites — they’re partners. Sound familiar?
If you work in Business Relationship Management (BRM), it should. Because in many ways, Ted Lasso is the ultimate BRM.
The Hard Work of Human Work: Why BRMs Are Built for What’s Coming
There’s a growing unease in boardrooms, project stand-ups, and hallway huddles. We’re automating faster than we can understand, decision velocity is breaking sound barriers, and somewhere in the blur, people still expect connection, purpose, and value that matters. It’s a strange time to be in business—and exactly the right time to be a Business Relationship Manager. Let’s be clear: BRM isn’t a box on the org chart. You don’t have to carry the title “Business Relationship Manager” to be one. Because BRM isn’t a job. It’s a capability. It’s a way of thinking, leading, and relating that anyone in any role can build.
The 2025 BRM Salary Survey Is Now Open — Be Part of the Most Trusted Compensation Report in the Industry
Now open from July 1 through September 30, the BRM Salary Survey is the foundation of the BRM Compensation Report — the most trusted and comprehensive global measure of BRM compensation, benefits, and career benchmarks. This annual report is built directly from the real-world data shared by BRMs like you from across the globe. It’s more than numbers — it’s the pulse of a profession.
A Road Well Taken: How I Discovered I Was a BRM All Along
As technology races ahead faster, smarter, and more integrated, our greatest differentiator will still be people. Tools may evolve, but it takes thoughtful, emotionally intelligent leaders to harness them meaningfully. That’s the real challenge, and the true opportunity of roles like BRM.
The Doctor Who Framework for BRMs
BRMs are the quiet invitation to choose what comes next. We help others identify what still serves us and have the courage to release what no longer fits. That’s not abandonment. That’s evolution. Just as the Doctor regenerates into new forms while remaining rooted in timeless values, BRMs help institutions reimagine themselves without losing their purpose. Courage is essential. BRMs must often speak difficult truths, advocate for change, and move forward despite not knowing all the answers. “Courage isn’t just a matter of not being frightened, you know. It’s being afraid and doing what you have to do anyway,” said the Third Doctor.
From Tool to Teammate: How GenAI is Changing the BRM Landscape
I didn’t realize it at first, but somewhere along the way, GenAI started filling a quiet but meaningful role — not just answering questions, but offering presence. On long nights when I was stuck on an idea, it became the brainstorming partner I could count on. When I felt overwhelmed, it helped me organize my thoughts. It’s not human, of course — but the rhythm of conversation, the space to reflect, and the lack of judgment made it feel different from any other tool I’d used.
From Art to BBQ: What to do While You’re in Town for 2025 BRMConnect
BRMConnect 2025 is coming to Kansas City, and while the conference is packed with inspiration, networking, and next-level learning—you’ll also want to soak in the vibrant local culture. September is one of the best times to explore KC’s energy, creativity, and unmistakable flavor.
Whether you’re flying in early, staying for the weekend, or squeezing in a little fun between sessions, here are some can’t-miss things to do while you’re in Kansas City for BRMConnect.
Business Relationship Managers: Heroes Without Capes
In every organization, there are heroes quietly working behind the scenes to bridge gaps, unite teams, and propel businesses forward — they’re called Business Relationship Managers (BRMs). While they may not wear capes, they lead with heart, strategy, and resilience. As we celebrate National Superhero Day, it is the perfect time to recognize the real-world heroes who are keeping their organization’s mission, vision and values at the forefront of every partnership.
The Impact of Business Relationship Managers in Higher Education
Many friends, family members and even colleagues don’t understand what I do. I often joke that I feel like Chandler Bing from nineties sitcom Friends – I’ve explained my job a million times, yet no one seems to know what it is. The business relationship manager role contributes to the student experience – and this is one of its most rewarding elements. Engaging with student committees and initiatives gives us insights that add depth to National Student Survey results, whether that is addressing accessibility issues, enhancing digital learning environments or improving support services. Bhupinder Siran explains more in this compelling article…
Strengthening Partnerships with the Partner Value Hierarchy
The Partner Value Hierarchy offers a structured way to assess and prioritize the elements that truly matter to partners. By leveraging this technique, BRMs can move beyond surface-level engagements and uncover hidden demands that often go unspoken. This deeper understanding allows for more tailored and effective relationship strategies, ensuring that business objectives and partner needs are continuously aligned.
LinkedIn’s Skills on the Rise: How BRM and BRMP Prepare You for the Future of Work
Many of the fastest-growing skills on LinkedIn’s Skills on the Rise list align directly with the BRM discipline and can be developed through the Business Relationship Management Professional (BRMP®) certification
Our Favorite Tips for Strategic Thinking
BRMs who think strategically don’t just push IT initiatives—they frame everything in terms of business value. Whether it’s improving customer experience, increasing revenue, or optimizing operations, they ensure that every decision ties back to measurable impact.
Failed the Culture Test? Why BRM is the Solution
Culture is the heartbeat of any organization, yet it’s often the most overlooked aspect in the pursuit of growth. When a company’s culture is in disarray—marked by miscommunication, silos, and disengagement—it’s not just a matter of employee satisfaction. It’s a business problem that can derail strategic goals, stifle innovation, and ultimately affect the bottom line. So, what happens when an organization fails the culture test?