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Speak with Purpose, Partner with Impact

Language is more than just words—it’s a powerful tool that shapes interactions, molds partnerships, and builds trust. Purposeful language reinforces the commitment to collaboration, signaling respect and dedication to long-term success rather than short-term gains. By consciously choosing words that uplift and empower, BRMs can cultivate environments where trust thrives, solutions are co-created, and innovation is driven by shared purpose.

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2024 BRMConnect: Connection, Confidence, and Innovation

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The 2024 World BRMConnect Conference was a whirlwind of connection, learning, and inspiration! From the moment we gathered, the atmosphere was electric with excitement. We laughed, talked, learned, and yes, we even cried. We heard from leaders at Mayo Clinic, LUMA, NASA, HUB International, Nestlé, The City of Hamilton, and many others, who shared their journeys in building and growing BRM teams. These stories illuminated the transformative impact of BRM across industries, from space exploration to bringing light and energy to Puerto Rico.

The 2024 Global BRM Community Excellence Award Winners

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We are excited to announce this year’s Global Excellence Award Winners, the most prestigious awards within the BRM community. Recipients of this year’s awards were nominated by their peers for outstanding positive impact to the BRM community. Please join us in celebrating them at the 2024 World BRMConnect Conference!

BRM Coaching: Solutions Crafted for Success

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Delivering expertise tailored to your unique needs, crafting solutions designed for your success. Your goals become our mission as we offer insightful strategies to yield impactful results for your organization. BRM Institute’s BRM Coaching and Consulting helps you navigate the future with confidence.

Know Before You Go | The 2024 World BRMConnect Conference

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We’re just a few weeks away from welcoming you to the 2024 World BRMConnect® Conference in San Juan Puerto Rico or Streaming through BRMConnect Virtual through the App. We’d like to take this time to share some important details with you to help make your conference experience the most powerful and FUN experience of your career!

A Moment to Reflect: Three MBRMs Share Their Journey

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The Master of Business Relationship Management (MBRM) is recognized as the culmination of a BRM professional’s career, representing the highest level of expertise and commitment to the field. This designation reflects not only a profound understanding of the principles and practices of Business Relationship Management but also the ability to apply this knowledge to drive strategic outcomes within organizations. We sat down with three BRM professionals to reflect on their experiences of how this milestone has impacted their personal and professional lives. Here’s what we learned…

The Power Duo: How BRM and ITIL Collaborate to Drive Value

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So, when thinking of Service Management, think of Cola because ITIL is the biggest and best-known soft drink brand. Usually when people ask for ‘a coke,’ what they mean to say is ‘they want a cola. Similarly, most people talk of ITIL when they really mean ‘excellent customer services.’ Before we delve further, let’s first dispel a certain myth – ITIL is about IT. This is false, though it was true in the 1980s/90s when ITIL first emerged as the Information Technology Infrastructure Library, but since then, technology (IT) has pervaded every aspect of consumerism and business interfaces.

The Value of Business Relationship Management: Insights from Mayo Clinic’s Leadership

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As organizations increasingly explore the potential of Business Relationship Management (BRM), many CIOs find themselves grappling with how to justify what appears to be an added cost in an era of stringent cost management. Neal Sanger, a key member of Mayo Clinic’s CIO executive leadership team, sheds light on how CIOs can effectively rationalize the BRM capability. According to Sanger, it’s crucial for CIOs to frame BRM not merely as an additional expense, but as a strategic investment that enhances organizational convergence, optimizes resource utilization, and drives innovation.

Empowering Municipalities through Strategic Business Relationship Management

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Municipalities today face a myriad of challenges that hinder their ability to drive meaningful transformation and deliver value to their communities. From transformation spending that fails to bring about real change to a non-collaborative culture and functional silos, the obstacles are numerous and complex. In this context, the role of Business Relationship Management (BRM) becomes critical. Misunderstanding business needs is a common plight. Inadequate stakeholder engagement creates a disconnect between the solutions delivered and the community’s actual requirements. This gap is particularly problematic without a framework for value recognition. Without metrics and frameworks to measure and demonstrate the value of initiatives, it becomes challenging to justify investments and sustain stakeholder support.

Evolve Your Culture of Collaboration With Business Relationship Management

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The BRM capability assumes responsibility for diligently overseeing the continual enhancement of the quantity and caliber of impactful work relationships. This proactive approach contributes to the ongoing evolution of a collaborative culture, fostering an environment that consistently amplifies the inclination to collaboratively shape valuable outcomes. While a shift in purpose undoubtedly drove change, the primary catalyst for Microsoft’s remarkable resurgence lies in overhauling its corporate culture, realigned to support its newly articulated mission and address latent needs. The core of this strategic shift was moving away from a competitive, zero-sum-game approach where one’s gain is another’s loss.

How Using Business Relationship Management Helps Build Partnerships

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Building partnerships means cultivating and advancing positive relationships characterized by shared ownership of risks, responsibilities and resources and a shared goal of achieving successful, impactful outcomes. Every organization has an intricate web of working relationships – some of which stand out as exceptional, genuine partnerships that resonate with each person involved. In this installment of our blog series on the basics and benefits of BRM, we’ll explore the importance of cultivating high-quality partnerships, the mindset required to build them, and a framework to help organizations nurture and mature these partnerships.

The Top Ten Reasons to Attend BRMConnect

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BRMConnect is not just a conference; it’s an experience that brings together the brightest minds and the biggest legends in the BRM industry. Attendees have the opportunity to learn from top BRM leaders, gain actionable knowledge, and stay updated on the latest trends and advancements in the field. Additionally, the event offers a chance to earn valuable CPDs, ensuring that your CBRM credential remains current. Set in the beautiful and culturally rich location of Puerto Rico, BRMConnect 2024 promises to be an unforgettable event that combines professional growth with an enriching experience.

How to Become a Security Champion: a CISO’s Perspective

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CISOs and security teams are not about compliance only. We’re here to enhance protection, strengthen business resilience, and enable business. We’re here as an advisor to business on enterprise risks, and we want to be the partner, supporter, and enabler for the business. We have a common goal as the business even though we come from different angles. I hope you see that too, and I hope to see more BRMs become our security champions!

Exploring the Evolution of the CBRM Certification Course

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The newest Evolved CBRM signifies a shift towards a more integrated, strategic, and holistic approach to Business Relationship Management. The original CBRM focused on the tactical aspects of value management and innovation within business relationships. In contrast, the Evolved CBRM broadens the scope to include a deeper understanding of organizational purpose, energy, and how to influence intentional positive change that ensures results.

Breaking Silos with Beats: Spotify’s Tribe Framework in Facilitating Cross-Functional Business Relationships -Part 1

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In the symphony of modern business, where each department plays a distinct tune, it’s crucial for business and IT executives and senior leaders to conduct an orchestra that harmonizes these tunes into a coherent melody. The Tribe Framework, popularized by Spotify, offers a rhythm to break silos and enhance cross-functional business relationships. In part one of this article, we will explore the members of the Tribe, while part two will explore the application of the methodology.

The 2024 World BRMConnect Conference is Livestreaming!

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Get your BRMConnect Conference pass and gain exclusive access to the world’s largest BRM event- now from your home office! You asked for a hybrid conference option and we listened. Stream the main stage live sessions and watch Storyteller sessions on-demand. For even more value, virtual attendees can join live Q&A sessions with presenters after their Storyteller session. Engage in real time through the BRMConnect mobile app, attend a total of 7 livestreaming events including 4 Keynote sessions and Global Excellence Awards, plus Storyteller sessions on-demand followed by 20 minute live Q&A sessions.

How Business Relationship Managers Help Unlock Your Company’s Value

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In part two of this four-part series, we covered the basics of business relationship management and described how this framework acts as a capability, discipline and role to evolve culture, build partnerships, drive value and satisfy purpose. In this article, we’ll break down how the role of a business relationship manager applies the capability to identify and deliver value within your organization – and why doing so is important.

What is Business Relationship Management and How Can it Help Your Organization?

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Many organizations don’t have a centralized approach to achieving business value, causing divisions in culture, workplace silos and waste. According to The Harvard Business Review, when specialists work together across the boundaries of their expertise, their firms earn higher margins, inspire greater client loyalty and gain a competitive edge. But how can you combat the constant threat of fragmentation through growth and disruption? Many businesses are turning to business relationship management (BRM), a core competency offering a holistic, people-centric solution. As an example of how you can successfully apply BRM as a capability to acknowledge and respond to business challenges, we’ll look at the Honda Manufacturing of Alabama (HMA) facility.

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