Certified Business Relationship Manager (CBRM®)

The CBRM® Practitioner Credential is designed to advance your professional skills to that of a strategic partner within your organization.

 The primary focus of this course centers on strategic business relationship management such as how to leverage organizational capabilities and optimize value by strengthening your organization’s relationship network. This course is designed for all mid to executive level leaders who are responsible for the continuous growth and improvement of their organization, their partner network, and overall capabilities through the maturity and quality of relationship capital. Unlike other practitioner training methodologies, the CBRM® offers real-world application and a tailored approach to strategic relationship building, executive engagement, convergence of strategic goals, and positions leaders to innovate in ways that positively impact the entire organization and its partners.

 The CBRM® is the only globally recognized practitioner certification for Business Relationship Managers where candidates demonstrate their knowledge, skill, and mindset needed to perform as a strategic partner. With this credential, professionals will position themselves as a credible and influential BRM practitioner dedicated to measurable and sustainable results.

Business Relationship Management Professional (BRMP^®) is a prerequisite for this course.

CBRM Learning Objectives

Successful completion of this certification demonstrates a deep understanding and ability to lead as a strategic partner. Specifically, the candidate will:

• Both demonstrate and communicate the value and impact inherent to the Strategic BRM role and how to optimally position that role for optimal results.
• Understand how to leverage personal power and influence to establish and strengthen relationships that foster a culture of continuous growth and improvement.
• Apply strategic-level techniques unique to Business Relationship Management  to build and sustain the larger relationship network of the organization.
• Assess Demand Maturity and Business Relationship Maturity while understanding how these might evolve over time.
• Assess Provider Capability Maturity and BRM Competencies to identify key areas that are capable of tremendous growth and additional value for the organization.
• Apply cross-organizational communication techniques to clearly articulate delivered value and overall impact to the organization.
• Inform executive leaders and advocate on behalf of present organizational capabilities and assets so that partners not only align but can converge on strategic initiatives.
• Support Transition Management in order to foster organizational understanding, support, and adoption of organizational investments for new business capabilities.
• Catalyze innovative change by diminishing the effects of siloed behaviors and promote transparent communications that emphasize strategic intent.
• Shape strategic agendas with due consideration of external compliance requirements and potential risks to the organization and its partners.
• Understand the implications of strategic initiatives, how it will impact partners, the overall organization, and how to leverage the BRM role and capability to diminish value leakage to better optimize value

CBRM Contributors

Development of CBRM is made possible by the CBRM Content Development Team, which is comprised of renowned Business Relationship Management (BRM) experts, trainers, game-changing BRM practitioners, and senior business executives ranging in academics, government, and industry from all around the globe. Generously volunteering their time to add value, experience and rigor to the body of knowledge, Business Relationship Management Institute is grateful to these people and their organizations, provided here.

CBRM Course Outline