Introducing: The New BRM Institute Mission & Value Statement

Posted | Category: BRM Community, Business Relationship Management Research | Contributed

Mission & Value Statement

With 2019 bringing on different and exciting challenges, we are excited to announce our new and improved BRM Institute Mission & Value Statement. The statement itself is simple, yet powerful in its execution.

BRM Institute Mission & Value Statement

Inspire the world through BRM (Business Relationship Management)

To fulfill this mission, BRM Institute will:

Create a better world through globally recognized standards, certifications, research, professional development opportunities, volunteer and networking experiences by being the home for professionals who leverage our BRM community and BRM standards to satisfy purpose, evolve culture, build partnerships, and drive value.

As we wrap up our Annual World BRMWeek, we hope you’ve felt the flavor of our vision for 2019 and beyond!! We’re excited to continue to grow the BRM profession standards through our BRM Body of Knowledge (BRMBoK), housed in the Online Campus (the “OC”), and to highlight the successes of BRMs around the world. As we continue 2019, each month, a new webinar will highlight a theme helping us to understand BRM as a Philosophy and guiding us to the magic of BRMConnect in New Orleans this October.

This year we are focused on supporting the goals and ambitions of our global member volunteers. At the forefront of the conversation is the shift from profit to purpose and the value of being human! Our Value Proposition and new BRM Institute Core Values reflect that perfectly. These are the values of our community, and the team at BRM Institute is honored to adopt them into our daily practice. Take a look and send us your thoughts via LinkedIn, Twitter, Facebook or the OC.  


We love the single global BRM community. We know that it’s the relationships that bring our work to life. We value our humanity. We speak like humans and strive for simplicity. We put people before business. And we accept the humanness of those around us. We celebrate diversity and we celebrate failure; both are opportunities for growth. We own our mistakes and learn from them. We strive to be honest, humane, compassionate, caring, and humble. We challenge ourselves to be inspired, excited, and delighted.

Trust emotion. Trust intuition.


Be awesome. We strive for greatness, success, and the emotional reward that purpose-driven work brings. When we share our knowledge and experiences as a team, we learn from one another and reaffirm our ability to accomplish great things. As individuals, we reserve the right to get smarter every day, proactively seeking new knowledge and competencies, we strive to grow and learn from our experiences and others on our team.

We support and encourage one another in success and failure. We set ambitious goals and high expectations for one another; all while remaining appreciative, grateful, and supportive. Kicking ass requires open lines of communication and honesty — honestly evaluating the situation, assessing what’s needed to be successful, and asking for the resources needed to accomplish it. We realize that kicking ass is more difficult than simply getting the job done…

Kicking Ass is the difference between simply having a job and doing something great with your life.

Evaluate often. Realign & redirect as necessary. Do work that supports your purpose & makes you proud.


We do more than just reward creativity; we encourage and inspire creativity at every level! Conventional solutions are simply well-worn paths with a history of success. We believe it’s important to understand this history and to question whether these solutions are always best for us. Creativity is the foundation of empowerment. When we’re empowered, we take chances on innovations that we believe in. We’re proud of our innovations. They fuel new growth channels and solutions. We want to share our solutions with others so that they might grow into the conventional solutions of tomorrow.

Create change. Expect change. Accept change.


Founded in volunteerism, we believe that collaborating and working as a team will allow us to accomplish more, faster, and with better results than chipping away individually. There is power in a singular vision, but we believe that when you share your knowledge, efforts, and work, you will usually get back more than you give out. At a minimum, you will enrich the lives of the those who benefit from your efforts. When given the opportunity, we will opt for openness and shared ownership of both strategy & results.

Great leaders create great leaders in everyone around them.


Never sacrifice happiness for success. We believe that happiness and a positive mental attitude fuel creativity and innovation. This inspires a more open and communicative workplace and makes for a more productive, and dedicated team. It’s also just more fun! We choose to focus on the positive and downplay competition, negativism, and skepticism. We are grateful for our successes and celebrate them.

Satisfy Purpose. Live in gratitude.

BRM Institute Value Proposition

Your home for driving impact to society by satisfying both individual and organizational purpose through Business Relationship Management. Leverage our single global BRM community and BRM standards to expand your network, advance your career, and improve your organization’s success.

Thank you all for a wonderful World BRMWeek.

And a tremendous thank you for your efforts in supporting, and spreading these core values. Your desire to inspire change through BRM is helping to transform the world by getting back to what’s most important.


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