Why CBRM®?
Why Should You Invest in the Certified Business Relationship Manager® Certification?
When I began preparing the CBRM® guide 
for publishing, I had a moment to sit down and flip through the pages, and I thought back to my own BRM role. In particular, I reflected on how this material would have made a huge difference for my team and me, had it been available during that time. Some of the big value drivers that jumped out at me included the following:
Tools and techniques:
When you attend a CBRM® course, plan on rolling up your sleeves and getting your hands dirty in the work. This work not only goes beyond the foundation of BRMP®—it builds upon it by providing strategies and guidance that answer the question of “how.” For teams that have been working to build tools and design techniques on their own, the CBRM® certification provides a fast track to increase BRM value, complete with handy shortcuts.
Common language:
Working in a BRM role is highly unique, compared to so many of our peers who have the benefits of long-standing, industry-defined processes. Project managers. Business process improvement professionals. Agile scrum masters. All of these roles have the benefit of a common language, provided by way of certification, continuing education, and a wealth of documentation on relevant topics. However, the field of business relationship management—a far newer science—is catching up…and CBRM® takes great steps in closing the gaps.
Value for the spend:
Several of the tools, techniques, and strategies outlined in CBRM® can be found in graduate-level coursework at leading universities. A quick review of the material revealed concepts and discussion that were included in seven of the twelve courses I completed while earning my master’s degree—and while that took two years and cost $17,000, CBRM® runs at a fraction of the cost and takes four days. For a BRM professional seeking the opportunity to cover higher-level learning (that happens to be hand-selected with BRMs in mind) without the graduate degree price tag, CBRM® is a great value.
Immediate value potential:
Like all things, the value comes with application. If you attend CBRM® training and immediately begin to put the concepts to work “back at the office,” there are innumerable opportunities to not only save money, but to make money and create value—this year. The tools are there. The guidance and the “how-to” are there.You only need to make the decision to put those things to work.
If the entire team attends, even better, as you’ll all be in a position to move the needle together. With a consistent presence and voice from the entire team, you will lift the BRM capability in your organization and become a part of shifting the enterprise culture to one of value-focus.
Even better news—if you’re a professional member of Business Relationship Management Institute, you officially have access to CBRM® content via the Online Campus! Please take a moment and check it out, and then imagine adding the experiential knowledge, stories, and lessons learned that our accredited trainers bring to the course.
If you aren’t a Professional Member, please consider joining to gain exclusive access to these strategies and tools!
Need to get signed up for a training session? We can help with that! Just click for our list of CBRM® training sessions, and check back regularly for additional offerings.