Recent News & Articles
A Moment to Reflect: Three MBRMs Share Their Journey
The Master of Business Relationship Management (MBRM) is recognized as the culmination of a BRM professional’s career, representing the highest level of expertise and commitment to the field. This designation reflects not only a profound understanding of the principles and practices of Business Relationship Management but also the ability to apply this knowledge to drive strategic outcomes within organizations. We sat down with three BRM professionals to reflect on their experiences of how this milestone has impacted their personal and professional lives. Here’s what we learned…
The Power Duo: How BRM and ITIL Collaborate to Drive Value
So, when thinking of Service Management, think of Cola because ITIL is the biggest and best-known soft drink brand. Usually when people ask for ‘a coke,’ what they mean to say is ‘they want a cola. Similarly, most people talk of ITIL when they really mean ‘excellent customer services.’ Before we delve further, let’s first dispel a certain myth – ITIL is about IT. This is false, though it was true in the 1980s/90s when ITIL first emerged as the Information Technology Infrastructure Library, but since then, technology (IT) has pervaded every aspect of consumerism and business interfaces.
The Value of Business Relationship Management: Insights from Mayo Clinic’s Leadership
As organizations increasingly explore the potential of Business Relationship Management (BRM), many CIOs find themselves grappling with how to justify what appears to be an added cost in an era of stringent cost management. Neal Sanger, a key member of Mayo Clinic’s CIO executive leadership team, sheds light on how CIOs can effectively rationalize the BRM capability. According to Sanger, it’s crucial for CIOs to frame BRM not merely as an additional expense, but as a strategic investment that enhances organizational convergence, optimizes resource utilization, and drives innovation.
Empowering Municipalities through Strategic Business Relationship Management
Municipalities today face a myriad of challenges that hinder their ability to drive meaningful transformation and deliver value to their communities. From transformation spending that fails to bring about real change to a non-collaborative culture and functional silos, the obstacles are numerous and complex. In this context, the role of Business Relationship Management (BRM) becomes critical. Misunderstanding business needs is a common plight. Inadequate stakeholder engagement creates a disconnect between the solutions delivered and the community’s actual requirements. This gap is particularly problematic without a framework for value recognition. Without metrics and frameworks to measure and demonstrate the value of initiatives, it becomes challenging to justify investments and sustain stakeholder support.
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Aflac
Alberta Health Services
Alpura
Bristol Myers Squibb
Brunswick
Catalent
Centene
Church & Dwight
Cleveland Clinic
Deloitte
Department of Veterans Affairs
Federal Aviation
Franciscan Alliance
Government of Canada
Hackensack Meridian Health
HUB International
Huntsman Europe
Intermountain Healthcare
Mayo Clinic
Medtronic
Miami-Dade County
Mount Sinai
Parsons
Raytheon Technologies
Reserve Bank of Australia
Seagen
Sentara Health
South African Reserve Bank
Stanley Black and Decker
State of Louisiana
State of Michigan
TELUS
The Boston Beer Company
The Sherwin Williams Company
The University of Birmingham
UNICEF
United Nations
United States Department of Agriculture
University of Washington
City of Atlanta
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