Recent News & Articles

Failed the Culture Test? Why BRM is the Solution

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Culture is the heartbeat of any organization, yet it’s often the most overlooked aspect in the pursuit of growth. When a company’s culture is in disarray—marked by miscommunication, silos, and disengagement—it’s not just a matter of employee satisfaction. It’s a business problem that can derail strategic goals, stifle innovation, and ultimately affect the bottom line. So, what happens when an organization fails the culture test?

The Future of Work is Relationship-Centric: Here’s Why BRMs Lead the Way

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BRMs help organizations craft experience strategies that are not just reactive but proactive. Whether it’s improving employee engagement, enhancing customer loyalty, or driving a seamless digital experience, BRMs ensure that every interaction is meaningful. BRMs don’t just bridge business and technology—they foster a culture of collaboration, trust, and shared purpose. The BRM capability ensures that organizations don’t just execute strategies but build relationships that drive sustainable business value.

Essential Reading for BRMs in 2025

Opinion /

In honor of BRMWeek, we’re celebrating the collective wisdom and shared experiences of Business Relationship Managers worldwide. BRMs from the community have come together to share their top book recommendations—titles that have guided their personal and professional growth, inspired new ideas, and helped them build stronger relationships. These books are more than just pages of advice; they represent real stories of impact and learning from professionals like you.

Top BRMs 2025

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The global BRM community is recognizing the top BRMs that have achieved success through their BRM efforts, strengthened the global BRM community and BRM discipline, enriched lives through excellence in BRM within their organizations, and/or contributed to the community on a local, national, and global level.

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Trusted by some of the largest and smallest global companies in the world. To name a few:

Aflac

Alberta Health Services

Alpura

Bristol Myers Squibb

Brunswick

Blue Origin

Catalent

Centene

Church & Dwight

Cleveland Clinic

Deloitte

Department of Veterans Affairs

Federal Aviation

Franciscan Alliance

Government of Canada

Hackensack Meridian Health

HUB International

Huntsman Europe

Intermountain Healthcare

LUMA

Mayo Clinic

Medtronic

Miami-Dade County

Mount Sinai

Parsons

Raytheon Technologies

Reserve Bank of Australia

Seagen

Sentara Health

South African Reserve Bank

Stanley Black and Decker

State of Louisiana

State of Michigan

TELUS

The Boston Beer Company

The Sherwin Williams Company

The University of Birmingham

UNICEF

United Nations

United States Department of Agriculture

University of Washington

City of Atlanta

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Our Mission

Anchor BRM in every organization as a fundamental necessity.

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