Recent News & Articles
Failed the Culture Test? Why BRM is the Solution
Culture is the heartbeat of any organization, yet it’s often the most overlooked aspect in the pursuit of growth. When a company’s culture is in disarray—marked by miscommunication, silos, and disengagement—it’s not just a matter of employee satisfaction. It’s a business problem that can derail strategic goals, stifle innovation, and ultimately affect the bottom line. So, what happens when an organization fails the culture test?
The Future of Work is Relationship-Centric: Here’s Why BRMs Lead the Way
BRMs help organizations craft experience strategies that are not just reactive but proactive. Whether it’s improving employee engagement, enhancing customer loyalty, or driving a seamless digital experience, BRMs ensure that every interaction is meaningful. BRMs don’t just bridge business and technology—they foster a culture of collaboration, trust, and shared purpose. The BRM capability ensures that organizations don’t just execute strategies but build relationships that drive sustainable business value.
Essential Reading for BRMs in 2025
In honor of BRMWeek, we’re celebrating the collective wisdom and shared experiences of Business Relationship Managers worldwide. BRMs from the community have come together to share their top book recommendations—titles that have guided their personal and professional growth, inspired new ideas, and helped them build stronger relationships. These books are more than just pages of advice; they represent real stories of impact and learning from professionals like you.
Top BRMs 2025
The global BRM community is recognizing the top BRMs that have achieved success through their BRM efforts, strengthened the global BRM community and BRM discipline, enriched lives through excellence in BRM within their organizations, and/or contributed to the community on a local, national, and global level.
Trusted by some of the largest and smallest global companies in the world. To name a few:
Aflac
Alberta Health Services
Alpura
Bristol Myers Squibb
Brunswick
Blue Origin
Catalent
Centene
Church & Dwight
Cleveland Clinic
Deloitte
Department of Veterans Affairs
Federal Aviation
Franciscan Alliance
Government of Canada
Hackensack Meridian Health
HUB International
Huntsman Europe
Intermountain Healthcare
LUMA
Mayo Clinic
Medtronic
Miami-Dade County
Mount Sinai
Parsons
Raytheon Technologies
Reserve Bank of Australia
Seagen
Sentara Health
South African Reserve Bank
Stanley Black and Decker
State of Louisiana
State of Michigan
TELUS
The Boston Beer Company
The Sherwin Williams Company
The University of Birmingham
UNICEF
United Nations
United States Department of Agriculture
University of Washington
City of Atlanta
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Anchor BRM in every organization as a fundamental necessity.