Recent News & Articles
Strengthening Partnerships with the Partner Value Hierarchy
The Partner Value Hierarchy offers a structured way to assess and prioritize the elements that truly matter to partners. By leveraging this technique, BRMs can move beyond surface-level engagements and uncover hidden demands that often go unspoken. This deeper understanding allows for more tailored and effective relationship strategies, ensuring that business objectives and partner needs are continuously aligned.
LinkedIn’s Skills on the Rise: How BRM and BRMP Prepare You for the Future of Work
Many of the fastest-growing skills on LinkedIn’s Skills on the Rise list align directly with the BRM discipline and can be developed through the Business Relationship Management Professional (BRMP®) certification
Our Favorite Tips for Strategic Thinking
BRMs who think strategically don’t just push IT initiatives—they frame everything in terms of business value. Whether it’s improving customer experience, increasing revenue, or optimizing operations, they ensure that every decision ties back to measurable impact.
Failed the Culture Test? Why BRM is the Solution
Culture is the heartbeat of any organization, yet it’s often the most overlooked aspect in the pursuit of growth. When a company’s culture is in disarray—marked by miscommunication, silos, and disengagement—it’s not just a matter of employee satisfaction. It’s a business problem that can derail strategic goals, stifle innovation, and ultimately affect the bottom line. So, what happens when an organization fails the culture test?
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Aflac
Alberta Health Services
Alpura
Bristol Myers Squibb
Brunswick
Blue Origin
Catalent
Centene
Church & Dwight
Cleveland Clinic
Deloitte
Department of Veterans Affairs
Federal Aviation
Franciscan Alliance
Government of Canada
Hackensack Meridian Health
HUB International
Huntsman Europe
Intermountain Healthcare
LUMA Energy
Mayo Clinic
Medtronic
Miami-Dade County
Mount Sinai
National Aeronautics and Space Administration
Parsons
Raytheon Technologies
Reserve Bank of Australia
Seagen
Sentara Health
South African Reserve Bank
Stanley Black and Decker
State of Louisiana
State of Michigan
TELUS
The Boston Beer Company
The Sherwin Williams Company
The University of Birmingham
UNICEF
United Nations
United States Department of Agriculture
University of Washington
City of Atlanta
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