Recent News & Articles

Strengthening Partnerships with the Partner Value Hierarchy

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The Partner Value Hierarchy offers a structured way to assess and prioritize the elements that truly matter to partners. By leveraging this technique, BRMs can move beyond surface-level engagements and uncover hidden demands that often go unspoken. This deeper understanding allows for more tailored and effective relationship strategies, ensuring that business objectives and partner needs are continuously aligned.

LinkedIn’s Skills on the Rise: How BRM and BRMP Prepare You for the Future of Work

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Many of the fastest-growing skills on LinkedIn’s Skills on the Rise list align directly with the BRM discipline and can be developed through the Business Relationship Management Professional (BRMP®) certification

Our Favorite Tips for Strategic Thinking

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BRMs who think strategically don’t just push IT initiatives—they frame everything in terms of business value. Whether it’s improving customer experience, increasing revenue, or optimizing operations, they ensure that every decision ties back to measurable impact.

Failed the Culture Test? Why BRM is the Solution

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Culture is the heartbeat of any organization, yet it’s often the most overlooked aspect in the pursuit of growth. When a company’s culture is in disarray—marked by miscommunication, silos, and disengagement—it’s not just a matter of employee satisfaction. It’s a business problem that can derail strategic goals, stifle innovation, and ultimately affect the bottom line. So, what happens when an organization fails the culture test?

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Trusted by some of the largest and smallest global companies in the world. To name a few:

Aflac

Alberta Health Services

Alpura

Bristol Myers Squibb

Brunswick

Blue Origin

Catalent

Centene

Church & Dwight

Cleveland Clinic

Deloitte

Department of Veterans Affairs

Federal Aviation

Franciscan Alliance

Government of Canada

Hackensack Meridian Health

HUB International

Huntsman Europe

Intermountain Healthcare

LUMA Energy

Mayo Clinic

Medtronic

Miami-Dade County

Mount Sinai
National Aeronautics and Space Administration

Parsons

Raytheon Technologies

Reserve Bank of Australia

Seagen

Sentara Health

South African Reserve Bank

Stanley Black and Decker

State of Louisiana

State of Michigan

TELUS

The Boston Beer Company

The Sherwin Williams Company

The University of Birmingham

UNICEF

United Nations

United States Department of Agriculture

University of Washington

City of Atlanta

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Our Mission

Anchor BRM in every organization as a fundamental necessity.

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