Recent News & Articles

A Moment to Reflect: Three MBRMs Share Their Journey

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The Master of Business Relationship Management (MBRM) is recognized as the culmination of a BRM professional’s career, representing the highest level of expertise and commitment to the field. This designation reflects not only a profound understanding of the principles and practices of Business Relationship Management but also the ability to apply this knowledge to drive strategic outcomes within organizations. We sat down with three BRM professionals to reflect on their experiences of how this milestone has impacted their personal and professional lives. Here’s what we learned…

The Power Duo: How BRM and ITIL Collaborate to Drive Value

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So, when thinking of Service Management, think of Cola because ITIL is the biggest and best-known soft drink brand. Usually when people ask for ‘a coke,’ what they mean to say is ‘they want a cola. Similarly, most people talk of ITIL when they really mean ‘excellent customer services.’ Before we delve further, let’s first dispel a certain myth – ITIL is about IT. This is false, though it was true in the 1980s/90s when ITIL first emerged as the Information Technology Infrastructure Library, but since then, technology (IT) has pervaded every aspect of consumerism and business interfaces.

The Value of Business Relationship Management: Insights from Mayo Clinic’s Leadership

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As organizations increasingly explore the potential of Business Relationship Management (BRM), many CIOs find themselves grappling with how to justify what appears to be an added cost in an era of stringent cost management. Neal Sanger, a key member of Mayo Clinic’s CIO executive leadership team, sheds light on how CIOs can effectively rationalize the BRM capability. According to Sanger, it’s crucial for CIOs to frame BRM not merely as an additional expense, but as a strategic investment that enhances organizational convergence, optimizes resource utilization, and drives innovation.

Empowering Municipalities through Strategic Business Relationship Management

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Municipalities today face a myriad of challenges that hinder their ability to drive meaningful transformation and deliver value to their communities. From transformation spending that fails to bring about real change to a non-collaborative culture and functional silos, the obstacles are numerous and complex. In this context, the role of Business Relationship Management (BRM) becomes critical. Misunderstanding business needs is a common plight. Inadequate stakeholder engagement creates a disconnect between the solutions delivered and the community’s actual requirements. This gap is particularly problematic without a framework for value recognition. Without metrics and frameworks to measure and demonstrate the value of initiatives, it becomes challenging to justify investments and sustain stakeholder support.

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Trusted by some of the largest and smallest global companies in the world. To name a few:

Aflac

Alberta Health Services

Alpura

Bristol Myers Squibb

Brunswick

Catalent

Centene

Church & Dwight

Cleveland Clinic

Deloitte

Department of Veterans Affairs

Federal Aviation

Franciscan Alliance

Government of Canada

Hackensack Meridian Health

HUB International

Huntsman Europe

Intermountain Healthcare

Mayo Clinic

Medtronic

Miami-Dade County

Mount Sinai

Parsons

Raytheon Technologies

Reserve Bank of Australia

Seagen

Sentara Health

South African Reserve Bank

Stanley Black and Decker

State of Louisiana

State of Michigan

TELUS

The Boston Beer Company

The Sherwin Williams Company

The University of Birmingham

UNICEF

United Nations

United States Department of Agriculture

University of Washington

City of Atlanta

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Anchor BRM in every organization as a fundamental necessity.

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