No More Ticket Trouble: BRMs Break Free from Tactical to Strategic
Let’s talk about the magic that happens when IT and business come together. The Business Relationship Manager (BRM) is the ultimate connector, bridging the gap between technology, HR, finance, and overall business goals. Yet, despite how essential this role is, many organizations struggle to fully harness the potential of their BRM Capability.
Often, the role is seen as more tactical than strategic, and BRMs are pulled into daily operations, which makes it difficult to elevate them to the strategic level they were meant to achieve.
For example, we’ve recently heard from an organization who’s BRM team was caught up managing help desk tickets- simply because their roles were misunderstood. This is a perfect example of how BRMs can get bogged down in the minutiae, leaving little time or energy for the big picture work that drives REAL business value.
So how can we help BRMs rise above the tactical grind and contribute as strategic partners?
The solution is the Certified Business Relationship Manager (CBRM) course. This isn’t just another course around theory; its practical application of BRM frameworks and tools.
The knowledge gained from this course keeps BRMs in the strategic zone and ensures they can operate effectively now they are familiar scenario planning and capability roadmapping.
With this certification, BRMs are able to bring long-term value to their organizations.
Why is the CBRM so beneficial?
Empowers with Practical Tools
The CBRM course provides BRMs with real-world frameworks and tools that they can apply immediately. From scenario planning to capability roadmapping to strategic relationship planning, the knowledge gained ensures BRMs can operate strategically, providing clear, actionable insights that align with business goals.
Ensures Strategic Focus
By diving deep into strategic methodologies, BRMs are trained to think beyond day-to-day tasks and shift into a forward-thinking mindset. They can see the bigger picture and make decisions that drive long-term value, not just short-term fixes.
Increases Organizational Impact
CBRM certified BRMs are better equipped to align IT initiatives with broader business objectives, ensuring that technology investments directly support business outcomes. This ability to bridge the gap between IT and business leads to higher impact and a greater understanding of how technology can drive business success.
Future-Proofing Careers
As organizations increasingly recognize the strategic value of BRMs, those with a CBRM certification position themselves as key players in shaping business outcomes. It’s not just about today; it’s about being ready for the future challenges and opportunities.
By investing in CBRM training, organizations ensure convergence across functions and the ability to create long-lasting value.