Speak with Purpose, Partner with Impact
Evidently, as humans, our thought patterns directly shape our perception of the world and those around us. Our thoughts become our words, and therefore our language. We now know through many evidence based studies, that a strong company culture is derived from a shared positive language based on organizational core values.
As BRMs, we know that relationships lie at the core of our role, and language shapes our human interactions. Think of a recent work interaction that you may have experienced, imagine yourself describing this interaction to someone else- now insert the word “client“, “service provider” or “customer” into that story….how does that shape the tone of the experience? Does it feel transactional?
Now imagine the same interaction and describe it to someone else- insert the terminology of “partner” or “business partner”…what is the tone of the story now? Does it feel more personal? Less transactional?
When we shift our mindset to recognize partnerships, our language will naturally follow, setting the stage for building trust and nurturing budding relationships.
Purposeful language reinforces the commitment to collaboration, signaling respect and dedication to long-term success, rather than short term gains (or transactions). By conciously choosing words that empower, BRMs can cultivate enviornments where trust thrives, solutions are co-created, and innovation is driven by shared purpose.
What are a few simple examples of language shifts based on the BRM Body of Knowledge, take a look at the terminology below.
BRM Positive Language Shifts
- Capability instead of Process
- Convergence instead of Alignment
- Shared Ownership instead of Accountability
- Demand Shaping instead of Demand Management
- Business Capabilities instead of Services
- Partner instead of Service Provider
Purposeful Narrative
Language is an integral part of an organization’s brand, conveying its identity, values, and promises.
BRMs, therefore, must be intentional about the language they use, as it reflects their personal and functional brands. This consistent use of strategic, partnership-driven language enables BRMs to communicate a clear mission. By consciously aligning words, actions, and behaviors with the organization’s purpose and identity, BRMs can influence culture toward one that prioritizes collaboration.
Speak the Language of Partnership
Each of us can benefit from greater language awareness, identifying areas where we can be more intentional with our words. Consider: how does language influence your relationships and goals? Are there moments where you could refine your choice of words to better align with the impact you want to create?
If you’re interested in learning more about this important topic, you’re invited to register to attend this FREE webinar happening November 13, 2024 at 11:00 AM -12:00 PM EST.
