Great Read: The Art of Business Relationship Management

Posted | Category: BRM Capability | Contributed

Two members of BRM Institute’s Advisory Committee — Glenn Remoreras (also Vice Chair) and Ibrahim Jackson – wrote a great article about Business Relationship Management. These two contributors had this to say:

We are happy to share this article we co-contributed about the Art of Business Relationship Management. This was published on the Shared Services and Outsourcing Network (SSON) website. It covers the conceptual foundation of Business Relationship Management (BRM) and explores why the BRM role is more an art than science. It also introduces the BRM process groups and provides an in-depth discussion about the challenges the role faces in an organization.

Here is an excerpt of the article:

BRM Process Framework_BRMs, on a day-to-day basis, deal with technology, people and relationships. As such, Business Relationship Management is more an art than a science, expressing the “art” via application of knowledge, interpersonal skills and creativity. How a BRM best connects to his or her business partners varies, based on the BRM, their client, the business scenario, level of previous engagement and the rapport established with each relationship. Trust through confidence is the secret to success.


BRM Processes and Frameworks should be characterized by flexibility and a high variability of actions performed within the underlying processes. Within the BRM function, there is an inherent value to that variability. The nature of relationship management is fluid, dynamic, genuine and human.


Dr. Aleksandr Zhuk, Co-Founder of the BRM Institute, sums it up: “No one has ever defined a process framework that assures success in relationships. Think of marriage.”

You can read the full article by following this link:


About SSON: The Shared Services & Outsourcing Network (SSON) is the largest and most established community of shared services and outsourcing professionals.

2 Responses

  1. Thanks BRMI for sharing our article to the BRM community. Ibrahim and I enjoyed writing this piece and we learned a lot from our discussions. We invite you to share your comments with us.

  2. Ibrahim K Jackson says:

    Thank you BRMI for supporting and professionally endorsing this article. More than ever the BRM is crucial to the success of many IT teams and working with Glenn helped me realize who much work we evangelist have in front of us. Thank you for your steps to help our communications.

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