The Value of Business Relationship Management: Insights from Mayo Clinic’s Leadership
As organizations increasingly explore the potential of Business Relationship Management (BRM), many CIOs find themselves grappling with how to justify what appears to be an added cost in an era of stringent cost management. The benefits of BRM extend far beyond mere cost considerations.
At its core, BRM fosters stronger partnerships between IT and business units, ensuring that technology investments are closely aligned with business objectives. This convergence leads to more effective decision-making, better prioritization of resources, and ultimately, a higher return on investment for the organization.
Neal Sanger emphasizes that BRM is not just about managing relationships—it’s about evolving them into strategic assets that drive business value. By fostering collaboration and understanding between IT and other business functions, BRM enables organizations to anticipate needs, address challenges proactively, and innovate more effectively. In this light, BRM becomes a catalyst for organizational growth and adaptability, which are crucial in today’s rapidly changing business environment.
During this webinar, Neal Sanger, a key member of Mayo Clinic’s leadership team, sheds light on how to pitch the BRM Capability to your CIO and Executive Leadership. According to Sanger, it’s crucial for CIOs to understand that the BRM capability is a strategic investment that enhances organizational convergence, optimizes resource utilization, and drives innovation.
In a recent BRM Institute webinar in partnership with the Mayo BRM Team, Neal Sanger shared key messages that resonate with CIOs as they consider BRM. He shared how BRM supports not only IT but the broader organizational goals, making it a pivotal capability when presenting to CEOs, CFOs, and other executive leaders. This discussion is particularly relevant for IT leadership and teams working on BRM proposals, as well as BRM leaders who need to justify the capability to a new CIO unfamiliar with its benefits.
For those in the midst of building or refining a BRM proposal, this webinar offers valuable insights into the strategic role of BRM, empowering CIOs to champion this capability at the highest levels of the organization.