About Business Relationship Management
Introduction
Business relationship management (BRM) is a capability, discipline, and role to evolve culture, build partnerships, drive value, and satisfy purpose.
Key Concepts
BRM Capability
A Business Relationship Management Capability is everything it takes, both visible and behind the scenes, to nurture relationships in an organization, creating a limitless supply of energy necessary to evolve culture, build partnerships, drive value, and satisfy purpose.
BRM Discipline
The Business Relationship Management Discipline rests on solid, research-based foundations, verified and enhanced over a decade of successful implementations in leading organizations across the world. They are equally effective for a wide range of business functions and partners; including IT, human resources, finance, legal, facilities, and external service providers.
BRM Role
The Business Relationship Management Role serves as the strategic interface between a business function and one or more business partners to stimulate, surface, and shape business demand for the function’s business assets and capabilities. The BRM is a connector, orchestrator, and navigator between their function and one or more business units and external customers.
Target Audience
The target audience is any business professional or organization wishing to transform business functions like Technology, People, Finance, Legal, etc. into strategic partners that lead with business as peers by playing a proactive role in shaping business strategy and sharing ownership for business results.
With its focus on improving relationships among business partners and maximizing business value, the principles of business relationship management apply to everyone engaged in business, regardless of whether you are a BRM or a C-level executive.
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