The Future of Business Is Human — And It Starts With Relationships.

What do Ted Lasso, BRM and BRMConnect have in common?

If you think Ted Lasso is just a show about soccer, you’re missing the real magic.

Ted Lasso is about leading with heart, building trust before performance, and showing that empathy and results aren’t opposites — they’re partners. Sound familiar?

If you work in Business Relationship Management (BRM), it should. Because in many ways, Ted Lasso is the ultimate BRM.

The Future of Business is Human- and It Starts with Relationships.

Business Relationship Management isn’t about soft skills on the sidelines — it’s about enabling real, measurable value across the enterprise. The BRM mindset is grounded in proven frameworks that elevate relationships into strategic partnerships.

BRMs work to:

• Shape demand by aligning business needs with capability roadmaps.

• Optimize value by ensuring initiatives deliver on intended outcomes, not just outputs.

• Facilitate strategy by translating vision into actionable, collaborative plans.

• Foster trust and transparency across functions, helping break down silos and accelerate progress.

This isn’t theory — it’s applied leadership. BRMs embed themselves in the business, working shoulder to shoulder with executives and delivery teams to co-create solutions that matter. It’s a discipline rooted in accountability, continuous improvement, and shared ownership of results.

While Ted Lasso may be fictional, the leadership philosophy he represents is very real — and increasingly essential in today’s complex, cross-functional environments.

Ted succeeds not because he has all the technical answers, but because he brings people together around a shared purpose. He builds trust before results. He listens deeply. He leads with humility, clarity, and courage — all qualities that define strong BRMs.

In fact, the BRM role embodies what Ted Lasso models so well:

• Empowering others to grow.

• Focusing on long-term value, not quick wins.

• Aligning a range talents under a common vision.

• Leading change through authentic relationships.

The truth is, BRMs don’t need a whistle or a locker room. They just need the willingness to lead with purpose, the discipline to drive outcomes, and the belief — like Ted — that when people are truly connected, anything is possible.

Why BRMConnect is the “Believe” Sign in Real Life

Here’s what you’ll find there:

• Workshops that go beyond theory — real-world tools you can use on Monday morning when you’re back in office.

• Stories from the field — no fluff, just honest wins and lessons from BRMs making it happen. Keynotes and Storytellers who have been where you’ve been.

• A community that gets you — people who don’t just speak the language of business + relationships, they live it.

• Ted Lasso vibes — seriously. Kindness, belief, and courage are kind of the unofficial dress code.

This is the place where everyone “just gets it”. 

We encourage you to attend and see the difference! BRMConnect isn’t just a conference, it’s a catalyst.

And if Ted Lasso has taught us anything, it’s this…

“I believe in hope. I believe in belief. And I believe that good people, working together, can change everything”.

And so do we.  See you at BRMConnect in September.

Ted Lasso is a registered trademark of Warner Bros. Entertainment Inc. All references to Ted Lasso are made for editorial and illustrative purposes only. All trademarks, logos, and brand names are the property of their respective owners.