GenAI
From Tool to Teammate: How GenAI is Changing the BRM Landscape
I didn’t realize it at first, but somewhere along the way, GenAI started filling a quiet but meaningful role — not just answering questions, but offering presence. On long nights when I was stuck on an idea, it became the brainstorming partner I could count on. When I felt overwhelmed, it helped me organize my thoughts. It’s not human, of course — but the rhythm of conversation, the space to reflect, and the lack of judgment made it feel different from any other tool I’d used.