#IAmBRM: Terry Krafthefer
On the path to our World BRMConnect Conference, we’re exploring the top BRMs who are paving the way forward in our single global community. #IAmBRM, the theme for this year’s conference, inspired Terry Krafthefer to share some truly great thoughts about what being a BRM means to him. We loved learning how Terry uses his CBRM® and BRMP® to further his successes and add value to his organization.
Terry is the Manager of IT Business Relationship Management at Tucson Electric Power/UNS Energy. For the past eight of his twenty-five years with the company, he’s led the BRM team. His team includes four BRMs and two Business Analysts who support corporate planning and strategy as just one piece of his expansive role. Terry is also charged with developing the 5-year strategic roadmap and detailing business area mini-roadmaps. He and his team build the IT project portfolio, surfacing and socializing technology that may benefit business partners. They own the value-recognition approach and foster collaboration, advocacy, and partnering to improve the business/IT relationship. Finally, they provide business analysis support for requirements gathering and process documenting.
That is quite an impressive reach and we were excited to hear how Terry uses his BRM training and leadership to overcome challenges with so many areas of focus. He begins by explaining:
“A major challenge lies in promoting awareness of what BRMs provide. This is different than promoting BRM value. There is some perception that BRMs are only involved in IT-related projects, but what we offer goes way beyond IT project support.”
Meeting the challenge of dispelling misconceptions about what he offers as a BRM led Terry to really understand what #IAmBRM means. He understands that BRM is more than just something he does – it is who he is. He internalizes BRM philosophy and personalizes it; living it and not just learning it. The more his relationship with his role as a BRM expands into his lifestyle as a whole, the more he is able to own what he offers and advocate for valuable opportunities.
Tapping into the BRM Institute community, to grow alongside other BRM professionals, and to gain access to resources has been very useful for Terry. As a leader, he is tasked with owning his role as a BRM and with providing insight and direction for his team. Expanding his tools and connections through BRM Institute and at events like BRMConnect informs Terry’s work.
The Experience
“I’m not sure I’ve been to many conferences where I struggled because there were simply too many good sessions to attend. Loved all the storytellers, and that goes for those who shared their stories with me in breaks and evening events. You simply cannot find better people, stronger content, and more inspiration for those on the journey to strategic partnership.”
“I quickly realized that my CIO needed to be in that room! The storytellers were one of the best elements of the conference, sharing their perspectives and answering questions regarding real-world application of BRM techniques/tools. The presenter’s feedback gave me the ability to return with a game plan for building the BRM role and capability, even within a challenging organizational culture.”
“The bulk of the storytellers were practicing BRMs, rather than the usual conference pattern of consultant/vendor presenters. Back in 2015, it was difficult to get BRMs to lead sessions—not so this year. While the consultant/ vendor presentations are polished and packed with useful information, there’s nothing like a conference for BRMs by BRMs!”
“I liked the diverse options of subjects to attend, interaction, and pragmatic approach to many of the topics. This wasn’t a place to come sit down and watch PowerPoint presentations; it was an engaging, relevant, and motivating discussion. I walked away with many ideas and new approaches to current situations, as well as new contacts who have experience in what we’re working on.”
The BRM Community & Networking
“All conferences promote networking, but BRMConnect delivered. Networking opportunities were available with industry colleagues, presenters, and BRM thought leaders. I had multiple conversations around organizational obstacles; all were eager to have the conversation. The conference was impactful to both my professional and our organizational growth.”
“The BRM is the only position that has the view from both sides of the fence, but is often isolating whilst attempting to reflect both business priorities and demands against the constraints and complexities of delivering technology needs. BRM Institute has provided a great space to develop strategic partnership, allowing a share of views and concepts with like-minded people.”
“I have benefited immensely from the BRMConnect Forums, Online Campus, and BRMConnect Conferences, which have all enhanced my knowledge and helped me connect with a network of global BRMs. The most gratifying aspect for me is the ability to give back in the form of mentor, leader, and fellow BRM practitioner and see this community grow. Proud to be a part of the global BRM community!”
“I greatly enjoy working with my BRM Institute peers through the BRM Council to learn and contribute to the betterment of the BRM practice. I have also enjoyed meeting everyone in this wonderful community, whether in person, on the phone, or through the Online Campus. I look forward to continuing my journey with the great BRM Institute community. Thank you!”
