BRM Council Corner
by Jeremy Byrne
Welcome to this edition of the BRM Council Corner! This month, we will discuss the role of the Council at BRM Institute conferences. There has been only one conference to date, but what a conference it was! To see just how amazing it was click here.
BRMConnect 2015 was held in Portland, Oregon, and the Council was honored to perform the role of owner and facilitator at the conference. Our responsibilities included helping to welcome the delegates to the venue, putting them at ease, and answering any questions that arose. Additionally, we managed breakout groups to evoke participation and creativity, which was particularly rewarding when we solved some key issues people were facing in their work. Most importantly, however, it was a pleasure to join in and ensure that everyone was having fun and getting as much BRM value as possible.
This was a highly rewarding role for the Council, between our assistance with bringing everything together to seeing the value transferred from the conference delivery to the delegates. One session I particularly enjoyed was the simulation in which we put the theory and advice into action in a simulated, “real-life” situation. This was kept light-hearted and fun, while also highlighting the issues and techniques needed to overcome them in an organizational environment—the beer and pizza provided was the icing on the cake.
In 2016, we now have the exciting prospect of not one, but four BRMConnect conferences spread throughout the year and across the globe—so despite four times the work, there will also be four times the reward (and of course, four times the fun!). This year, the Council members are thrilled to have the opportunity to take on more responsibilities within the conferences by becoming more involved in the planning stages, as well as the ownership and facilitation of the conferences.
Among these increased responsibilities, members of the Council will be able to join planning groups in charge of tasks such as helping to choose venues, working out logistics, and finding local events that can complement the conference. Members will also now be able to review the conference content and decide what information may be more relevant in specific parts of the world. For example, I’m working on the BRMConnect conference in Amsterdam, and I know that within Europe, BRMs are twice as likely to use service management techniques than in the United States. Therefore, conference attendees will benefit greatly from a session highlighting where service management ends and business relationship management continues, in order to add extra value to location-specific BRMs. It’s exciting to be able to use my professional knowledge and experience to impact BRMs positively across the world!
Although BRMConnect is still in its infancy—being a mere one year old—the resounding success of the inaugural conference shows great promise for 2016 and beyond. With the continuous evolution and improvement of BRM Institute, it truly is an exciting time for the BRM Council to be involved! Be sure to register for one of the four conferences now!
Jeremy Byrne is Vice-Chair of the BRM Council and a Business Relationship Manager for Loughborough University in the United Kingdom.