Exceptional Business Relationship Management
Exceptional Business Relationship Management (BRM) is a workshop that equips leaders and teams with the tools to elevate your BRM office/program/team and strategically align it with organizational objectives.
Designed for every stage of BRM maturity, this workshop allows participants to assess current state, develop tailored strategies, and deliver greater results faster. Delivered over 1.5 days, virtually or in person, this workshop can be customized to the needs of your organization.
Through assessments and expert guidance, participants will create actionable BRM plans to define and establish metrics to measure relationship maturity and value delivery. Whether you’re launching, scaling, or refining your BRM program, this workshop is everything you need to achieve the results you desire.
Workshop Objectives
- Establish where your organization is today-current Business relationship management capability level
- Create a personalized action plan for how to evolve your BRM office/program/team and a “tailored evolution strategy”
- Identify essential BRM processes through assessment to enhance or implement your current state
- Define BRM roles, establish metrics, and maintain a repository of BRM artifacts and best practices to support team clarity and consistency.
- At the end of this workshop, your team will have a sustainable approach to continous improvement practices that adapt to evolving organizational needs.
Upon completion of this workshop, you will be:
- Empowered by a clear understanding of how to align BRM with broader organizational goals, reinforcing their capacity to make strategic contributions that drive mission-focused results.
- Confident in the ability to set, track, and communicate BRM metrics and make data-informed decisions, ensuring alignment with measurable organizational impact.
- Informed and equipped with structured BRM tools and processes, including relationship maps, capability roadmaps, and strategic relationship plans, to guide long-term planning and optimize engagement.
- Strategic and forward-thinking with insights on how BRM can contribute to sustainability, bottom-line impact, and continuous improvement, ensuring BRM’s value evolves with the organization.
- Positioned as leaders capable of advocating for BRM, gaining executive buy-in, and building a BRM practice that reinforces the organization’s core mission.
Workshop Outline
- Welcome and Introductions
- 1.Identify Purpose
- 2.Set Goal
- 3.Evolve Culture
- 4.Becoming Strategic Partners
- 5.Impact to Your Function
- 6.BRM Team Necessities
- 7.Organization Evolution (Now to New)
- 8.Continuous Communication & Improvement
- Closing and Next Steps
Who Should Attend?
- Organizations at any stage of their BRM journey.
- Leaders and teams keen on enhancing strategic partnerships.
- Professionals looking to advance BRM within their organization.