Celebrate World #BRMWeek
It’s time to celebrate YOU!
Join the fun during the World BRMWeek
February 8-14, 2026
Each year, the single, global BRM community celebrates the accomplishments and impact made across organizations by YOU, BRMs.
The impact you make in the single BRM global community and the commitment it takes to day in, and day out drive value in your organization is something worth celebrating. BRM Institute is privileged to witness the extraordinary impact that YOU make everyday in your organizations and in the single, global BRM Community. As we come together to celebrate another #BRMWeek, we shine a spotlight on your unwavering commitment to driving value and advancing the BRM capability.
This week is about YOU, let’s celebrate the work of professionals who make the world a better place.
The World BRMWeek celebration is February 8-14, 2026 with a variety of fun activities designed to celebrate, support, and empower!
Sunday February 8, 2025
Don’t forget to check out the BRMWeek Agenda for all the exciting webinars, announcements, and events happening throughout the week!
Get into the spirit by sharing your BRM pride — post your team photos, office celebrations, or personal BRM stories using #BRMWeek.
Take your team out to celebrate the amazing work you do, and don’t forget to snap a photo to share on social media. Let’s fill the week with connection, celebration, and BRM energy!
Click image to enlarge
Monday February 9, 2025 11:00 AM-12:00 PM EST
Photo Contest
Be sure to snap a photo of you and your team out to lunch, post your photos on social media using hashtag #BRMWeek. Don’t forget, this week we’re running a photo contest and the BEST photo wins a $25.00 Amazon Gift card.
Top BRMs 2026 Announcement
Who will be named on the Top BRMs recognition list for 2026? We’re excited to honor these incredible individuals! Will it be you?
Nominations are open until January 16, 2026
Monday February 09, 2026
11:00 AM-12:00 PM EST
Click the image to register to attend
Tuesday February 10, 2026
11:00 AM-12:00 PM EST
Best Day, Worst Day
This interactive community session will bring us together to explore your best day as a BRM- those times when your impact was clear, relationships thrived, and value came to life. And, we’ll dive into your worst day as a BRM- when challenges and setbacks pushed you to grow.
Together, we’ll uncover the true strengths at the heart of the BRM role: what drives us, what challenges us, what connects us. Come ready to share, to listen and be inspired- this is one session you will NOT want to miss!
Click the image to register to attend
Wednesday February 11, 2026
11:00 AM-12:00 PM EST
BRM Across Industry
As a BRM, you want to hear from other BRMs in your industry — those who understand your challenges, share your passion, and know what it takes to create real impact.
Join us for this free BRMWeek panel session to hear from experienced BRMs across industries as they share their greatest innovations, toughest challenges, and most inspiring lessons learned along the way.
Click the image to register to attend
Thursday February 12, 2026
11:00 AM-12:00 PM EST
MBRM Unpacked: What It Is, Why It Matters, and How to Earn It
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Friday February 13, 2026
11:00 AM-12:00 PM EST
AI Can Think. Algorithms Can Decide.
But Leadership? That’s Still Human.
As technology gets smarter, the question for leaders isn’t how to keep up—it’s how to stay indispensable.
Join us for a powerful webinar with Joe Topinka, author of the newly released book Beyond the Algorithm: Becoming an Indispensable Leader When Technology Thinks Too, where we explore what leadership looks like when machines analyze, automate, and optimize—yet still can’t lead.
This session is especially relevant for Business Relationship Managers (BRMs), whose value has never been clearer. In an AI-accelerated world, BRMs lead in the spaces technology can’t: trust, influence, judgment, sense-making, and strategic partnership across complex ecosystems.
Joe will challenge conventional thinking and help you:
- Lead what machines can’t—relationships, purpose, and outcomes
- Elevate human capability alongside AI and automation
- Strengthen your role as a strategic, indispensable leader
You’ll leave this session with a clearer understanding of where your leadership matters most, how to amplify your impact in technology-driven organizations, and why BRMs are uniquely positioned to lead at the intersection of people, strategy, and emerging technology. Attend to be eligible to win a FREE copy of this new book- one lucky attendee will receive a free copy! Must attend to win.
