Introducing ALIGN: BRM Meets AI
AI is changing everything about how organizations work. It’s changing nothing about what makes a great BRM.
AI cannot navigate relationships, bridge strategy and execution, or earn trust with anxious business partners. That’s still your job, and it’s more important than ever.
But without the right literacy, language, and confidence, Business Relationship Managers can end up on the sidelines of the most important conversations in their organizations.
ALIGN changes that.
ALIGN is about where the BRM role goes from here, and how you lead that evolution. It’s built on five parts:
Awareness · Landscape · Identity · Governance · Next
You’ll leave with the literacy, language, and confidence to lead AI conversations and guide decisions that impact business results.
Why I Teach This Workshop
We asked workshop instructor Jasbir Kooner why ALIGN matters now.
“I teach this course because I believe AI will impact every industry and almost every role, including the role of the BRM. This foundation course is about giving BRMs the knowledge and confidence to be part of that change.
I am passionate about AI, but I am equally passionate about making sure BRMs are not left behind. I want BRMs to be part of the AI conversation in their organizations, connecting technology to business needs, asking the right questions, and helping shape what the future looks like.
The BRM role will evolve with AI, and I believe that creates an incredible opportunity for BRMs to become even more valuable as strategic partners.”
In This Workshop, You Will
- Build real AI literacy through a BRM lens. Not technical training, but the language and understanding you need to be credible in AI conversations.
- Get honest about where you stand. See where you, your organization, and your stakeholders actually are with AI. Not the press release version.
- Confront what AI can do that you do. Then discover why that makes you more essential, not less.
- Lead through resistance. Learn to navigate pushback, ask the hard governance questions, and lead AI conversations with confidence grounded in the real psychology behind adoption.
- Walk away with a plan. Leave with the ALIGN framework, a 90-day roadmap, and a personal commitment statement that turns one day into lasting change.
Workshop Details
- Format: Live, in-person workshop, 5 hours with breaks
- Professional Member rate: $400 USD
- Regular rate: $600 USD
- Dates: October 14, 2026 | November 11, 2026 | December 9, 2026
- Time: 8AM-1PM EST
A Preview from the Workshop
“A lot of us still think the AI conversation is happening somewhere outside of us. In IT. In the C-suite. With data scientists. With someone more technical.
But it isn’t.
AI is already changing how work gets done, how decisions are made, how customers are served, and how organizations operate. That means the conversation includes you, your role, and your relationships with the business.
For BRMs especially, the question is no longer, ‘Will AI affect my role?’ It is, ‘How will my role evolve, and what part will I play in shaping what comes next?'”
— Jasbir Kooner
Get Off the Sidelines
The most important conversations in your organization are happening now. Make sure you’re in them.