The 2025 World BRMConnect® Conference | Speakers & Agenda

The World’s Largest BRM Event is Coming to Kansas City, Missouri

The 2025 World BRMConnect Conference

September 22-24, 2025

 

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Michael Campbell

Brandon Reese

Business Relationship Manager, Purdue University

Keynote Details

The Flywheel Effect: Turning Influence and Reputation into Momentum

 In a role without formal authority, how do BRMs become essential to success? They build momentum. They start small. They lead without permission.

Explore how everyday efforts, intentional and strategic communication, and trusted relationships create a compounding effect, where your influence and reputation begin to generate opportunities on their own. Understand how this inertia can shift your role from reactive support to proactive, recognized leadership. Gain insight into how BRMs can lead with presence—even when they’re not in the room.

Leanne McGiveron Headshot

Glenn Remoreras

Chief Information Officer, Breakthru Beverage Group

Keynote Session

The Path to Becoming an Advanced Relationship Leader

In a world reshaped by AI, the most enduring advantage isn’t speed or scale—it’s the strength of relationships. This keynote explores how leaders can drive meaningful, sustained transformation by leading with purpose, fostering trust as a core operating system, and orchestrating change with human-centered intention.

Advanced Relationship Leadership—a powerful framework that puts relationships, not just results, at the heart of leadership. As complexity rises and AI accelerates change, the ability to align diverse teams, break down silos, and lead with presence becomes a differentiator. This is a bold and timely approach on how to lead through uncertainty by strengthening the one capability machines can’t replicate: our human capacity to build trust, inspire others, and lead through connection.

 

 

Leanne McGiveron Headshot

Victoria Harness

Manager of Customer Demand

Keynote Session

YOU- Positively Leading for Value

Victoria leads attendees through discovering the power of authenticity in leadership in this powerful BRMConnect session. Explore your skills, identify how they directly impact your role and learn to leverage those skills to deliver meaningful value for your team and organization. This session is perfect for professionals in any leadership role or aspiring to- BRMs, project managers, C-suite leaders and beyond.

Michael Campbell

Michael Campbell

Head of Partner Success, Federal Reserve Bank of San Francisco

Session Details

Design for Value- a BRM Superpower

Execution is paramount to a product’s success. Even more important is the thought put into the product’s design. In this interactive session, we’ll discuss how BRMs are perfectly positioned to keep a partner’s needs and wants centric to design. And how use of this BRM “superpower” can make the difference between a smash success… and just a smash.

Michael Campbell

Andrea Pence

Director of Business Relationship Management IT, Exact Sciences

Master of Ceremonies, EMCEE

Andrea will be the official EMCEE for BRMConnect!

Peter

Michael Adams

Chief Digital Technology Officer, Black & Veatch

Keynote Session

The key to unlocking value with Technology:  The Human Element.  At a time when appropriate hype and focus is centered around the activation of all forms of artificial intelligence (AI), the key to unlocking the real value of technology remains embedded in the ability to materially change the human mindset, habits, and conscious behaviors.  Business Relationship Management is a key function to ensuring technology opportunity and activation occurs at the human level.  Let’s explore……

Mike Hutley

Senior BRM, State of Oregon

Session Details

BRM Unleashed – Why Personal Growth Matters. 

Description:  In this Storyteller session, We will engage in conversation to understand why BRM’s are challenged to achieve personal growth, and how we can understand how Failure, Self-Awareness, and Embracing change can lead to personal growth. In addition, we will understand the personal growth process and how it can provide structure for learning to achieve our potential as BRM’s, and in turn, share that knowledge with our coworkers and communities.

Leanne McGiveron Headshot

Jeannine McConnell

Founder and Chief Possibility Officer, Nexterity Group

Session & Workshop Details

Session: The Four “Love Languages” of a BRM

The ” languages” of a Business Relationship Manager (BRM) can be expanded refer to the four key communication styles or ways to effectively interact with different stakeholders, which are: “Words of Affirmation,” “Quality Time,” “Acts of Service,” and “Gifts,”; essentially mirroring the concept of “The Five Love Languages” developed by Gary Chapman, where the focus is on understanding how people best receive appreciation and define value. Being attuned to your partner’s ‘frequency’ can deliver better outcomes in satisfaction, engagement, productivity and trust development. Creating actionable measurable ways to not only tailor the BRM experience to meet your partners ‘language, but thinking bigger about experience metrics (XLAs) can revolutionize relationship health and measuring the value of the BRM experience.

Workshop: Listening as a Scientific Superpower!

Join us as we dig into the proven science behind effective listening, concise communication, impactful goal setting, and creating experiences aligned to your business partners’ love languages. Using neuroscience research and the validated ECHO Listening Framework, you’ll discover how to create measurable brain-to-brain connection with stakeholders and deliver personalized experiences that make people feel genuinely heard. You will gain the knowledge, skills, and tools to transform every business relationship through the power of intentional listening. The question isn’t whether you can create neural synchrony and deeper connections—the science proves you can. The question is: Will you? 

Dr. Nate Crews

Enterprise Strategist, CalTech Center of Technology

Session Details

Maximizing BRM Value with IoT Technology: Navigating Success Through the Sailing Ship Metaphor

In the ever-evolving landscape of business and technology, the integration of Internet of Things (IoT) technologies has become a cornerstone for driving innovation and maximizing value. This presentation explores how Business Relationship Managers (BRMs) can harness the power of IoT technologies—such as Artificial Intelligence (AI), machine learning, blockchain, quantum computing, sensor networks, edge computing, and real-time data analytics—to align business objectives with cutting-edge technological solutions. Using the metaphor of a sailing ship, participants will journey through the interconnected roles of BRMs and IoT technologies, examining how the “crew” (stakeholders and systems) and the “wind” (data-driven insights) propel the “ship” (the organization) toward its strategic goals. This storytelling approach will provide actionable insights for leveraging IoT capabilities to create sustainable value, optimize operations, and navigate the complex waters of the digital age. By the end of this session, attendees will understand how to align IoT advancements with organizational strategies for long-term success.

Steve Kitowicz

EPMO Project Manager, Madison Area Technical College

Session Details

Navigating Conflict: Utilizing Interest Based Problem Solving and Other Tools for Conflict Resolution

Conflict is an inevitable part of collaboration, but when approached with the right mindset and tools, it can become a catalyst for stronger partnerships and better decision-making. In this session, let’s explore practical tools and techniques for managing disagreements, fostering an open dialogue and transform conflict from a roadblock- into a powerful tool for growth.

Suresh GP

Tyeasha Harris

BRM, Wolters Kluwer

Session Details

From Growth to Greatness: A BRMs Journey in Building a Community of Practice

This session will share the story of a BRM’s career development and the creation of a community of practice. Tyeasha will share her personal insights, experience and expertise as she shares why community is essential for professional development and where to start for those who are new BRMs.

Three Key Takeaways from this session are

  • Career Development Strategies- Learn practical approaches for growth as a BRM
  • Building a Community of Practice- Understand the steps and best practices involved in creating and nuturing a Community of Practice within an organization.
  • Leadership and Collaboration- Gain insights into effective leadership and the importance of collaboration in driving the success of a supportive community.

Christina Blincoe, MBRM

Business Relationship Leader, Black & Veatch

Session Details

What’s Your Next Strategic Move?

Go First. Lead Boldly. Influence Strategically.

In this high-impact session tailored for experienced BRM leaders, you’ll walk away with:

  • Tools that elevate your voice at the executive table
  • Practical applications for communicating with senior leaders and gaining trust
  • An actionable Influence Blueprint to guide your next bold move and elevate your leadership 
  • A proven strategic framework for aligning BRM work with enterprise priorities 

Whether you’re ready to shift from trusted partner to transformational leader—or need clarity on how to make your influence visible—this session is your launch point. It’s time to go first—because your next strategic move matters.

 

Mark Corradi

Business Process Lead, Bristol Myers Squibb

Session Details

Enhancing Cell Therapy Supply Chain for Patients with Cancer

Team stories from a cutting-edge perspective on fighting cancer. This panel will focus on five short stories about delivering more for our patients through CAR-T therapies. Please join us for this incredibly powerful panel.

Michael Campbell

Torri Smith

Managing Member, TyStar IT Partners, LLC

Session Details

The Value of Maturity in a Conglomerate 

Determining where your technology team lands on the Relationship Maturity Model is only the start. Charting the path ahead of where you want to go requires a strategic plan to influence this change not only within your teams, but also within the broader organization.

This session is delivered virtually with live Q&A
Suresh GP

Suresh GP, MBRM

President, TaUB Solutions

Workshop Details

Entrepreneurship DNA – Power to leverage for BRMs

Being an Entrepreneur for the last 10 years, I have seen some distinct resemblances of characteristics that have made me an effective BRM with my Business Partners. The experience of key entrepreneurial trait and scenarios of BRM journey is discussed with some pragmatic strategies to implement at the workplace.

Barbara Trotter

Business Relationship Manager

Session Details

The Missing Ingredient: How Intuition Powers Business Relationship Management

This presentation explores how Business Relationship Managers (BRMs) can revolutionize their roles by integrating intuitive insights and empathetic leadership with strategic practices. Drawing from personal experience and real-world examples, it demonstrates how the often-overlooked power of intuition—grounded in pattern recognition and emotional intelligence—can create stronger connections, foster trust, and drive measurable value across organizations. Attendees will learn actionable strategies to align professional goals with human-centric leadership, empowering teams, inspiring collaboration, and enhancing all four core BRM competencies. This session is designed to challenge traditional leadership norms and inspire BRMs to embrace a bold, purpose-driven approach that bridges the gap between the tangible and the intangible for long-term success.

Michael Campbell

Rajesh Rajagopal

BRM, Franklin Templeton

Session Details

Beyond Comfort Zones: Empowering Business Relationship Managers for Peak Performance 

Growth doesn’t happen by standing still—and neither does excellence in Business Relationship Management. In this interactive session, we’ll explore the power of pushing past personal and professional comfort zones to unlock new potential as a BRM. Through personal stories and insightful interviews with BRMs across multiple organizations, we’ll dive into:

  • Identifying comfort zones and their impact
  • Strategies to go beyond your comfort zone
  • Developing new skills and building confidence
  • Measuring success and achieving growth 

 

Elka

Elka Schrijver

Leadership Coach, Lead the Pack Consulting

Workshop Details

Rebuilding Bridges: Trust as the Foundation of Relationship-Centered Leadership

Workshop Description:
Trust is the foundation of every successful relationship—but trust can be strained or even broken. In this interactive workshop, we’ll explore the essential role of trust in Business Relationship Management using the Trust Triangle framework (authenticity, logic, empathy) as a lens. We’ll dive into practical exercises to identify trust builders and breakers in our daily work, and engage in meaningful discussions about how to recognize and repair damaged relationships.

Participants will leave with:

  • A deeper understanding of how trust impacts collaboration and influence
  • Insight into their own trust patterns and how others may perceive them
  • Tools for addressing trust breakdowns and taking intentional steps toward repair
  • Strategies for fostering trust within complex networks of stakeholders

Whether you’re navigating a difficult relationship or looking to strengthen team dynamics, this workshop offers a safe space to reflect, connect, and build stronger foundations for your BRM practice.

 

Tom Kruse

Director of Story, BRM Institute

Session Details

Yelling at Sidewalks & Screaming into Pillows: Transforming Negativity into Creative Power

 In this interactive session, we’ll explore how iconic innovators like Frida Kahlo and Elvis Presley channeled powerful emotions like anger, grief, and hopelessness and into groundbreaking success. These “negative” emotions are often seen as barriers, but in reality, they hold the key to creativity and personal growth.

Through hands-on activities, group discussions, and self-reflection exercises, you’ll learn how to turn emotions like fear and anger into productive energy. In a safe and supportive environment, we’ll dive into shadow work and practical strategies to help you show up as your most authentic, creative self.

By the end of the session, you’ll leave with actionable tools to enhance communication, build stronger relationships, and unlock your full potential for personal and professional growth.

 

Michael Campbell

Kip Fanta, MBRM

Principal, Kip Fanta Group

Workshop Details

The Power of Questions: Crafting a Purposeful Narrative

In this session, we’ll explore how the right questions can shape, refine, and amplify a purposeful narrative. As BRMs build relationships, looking to evolve the culture, questions serve as powerful tools to unlock deeper insights, drive engagement, and foster meaningful connections. We’ll examine how to structure questions to guide conversations, challenge assumptions, and inspire action. It’s critically important that you create a pull vs push when driving change. Through real-world examples and interactive discussion, attendees will leave with practical strategies to use inquiry as a catalyst for more compelling and effective narratives.

 

Michael Campbell

Tina Pomeroy

Business Relationship Manager, Vantive

Session Details

The BRM Guide to Strategic Influence

Are you a new BRM struggling to push back on business demand without damaging relationships? You’re not alone! In this session, you’ll learn how to confidently navigate demand constraints using strategic influence–a critical skill for guiding business priorities without formal authority. 

Discover practical strategies to reframe tough conversations, align stakeholders with governance (IT, HR, Finance, etc.), and shift from order-taker to trusted advisor. If you want to strengthen your BRM impact and lead with confidence, this is the session you don’t want to miss!

 

Peter

Peter Lijnse, MBRM

Leadership Coach, Lead the Pack Consulting

Session & Workshop Details

Our Brains Work Differently—And That’s a Good Thing for Relationships!

Session: This presentation explores how recognizing and valuing varied ways of thinking, cognitive approaches, processing information, and engaging with others can strengthen Business Relationship Management (BRM). By understanding and adapting to diverse cognitive patterns, communication styles, and problem-solving approaches, through BRM we can build more inclusive and effective relationship networks. These differences are not barriers—they are assets that drive better collaboration, innovation, and results. Creating environments where all thinking styles are acknowledged and supported benefits the entire organization, enabling deeper trust, better learning, and improved performance across the board.


Rebuilding Bridges: Trust as the Foundation of Relationship-Centered Leadership

Workshop Description:
Trust is the foundation of every successful relationship—but trust can be strained or even broken. In this interactive workshop, we’ll explore the essential role of trust in Business Relationship Management using the Trust Triangle framework (authenticity, logic, empathy) as a lens. We’ll dive into practical exercises to identify trust builders and breakers in our daily work, and engage in meaningful discussions about how to recognize and repair damaged relationships.

Participants will leave with:

  • A deeper understanding of how trust impacts collaboration and influence
  • Insight into their own trust patterns and how others may perceive them
  • Tools for addressing trust breakdowns and taking intentional steps toward repair
  • Strategies for fostering trust within complex networks of stakeholders

Whether you’re navigating a difficult relationship or looking to strengthen team dynamics, this workshop offers a safe space to reflect, connect, and build stronger foundations for your BRM practice.

Jeff Warren Headshot

Jeff Warren

President, Barkley Consulting Group

Workshop Details

The BRM Success Blueprint: Steps to Build (or Revitalize) a High Impac Program

A thriving BRM program doesn’t happen by chance—it’s built with a clear vision, a strong strategy, and a proven path. Whether you’re just starting out or looking to revitalize a program that’s struggling to show value, this workshop will give you the roadmap to success. Drawing on years of experience launching and strengthening BRM capabilities across industries, Jeff Warren will guide you through the essential stages—from building a business-aligned strategy and integrating into the IT operating model to engaging business partners through clear, compelling communication. You’ll leave with practical steps to strengthen IT-business alignment, avoid common pitfalls, and position BRM as a trusted, strategic powerhouse in your organization.

Michael Campbell

Sonia Ardeel

Business Relationship Manager

Session Details

Beyond the Role: Scaling BRM in a Center of Excellence 

In this storyteller session, discover how to move beyond individual BRM success and build a thriving, repeatable capability that scales across your organization through a Center of Excellence . You’ll gain a clear roadmap, proven tactics, and real-world insights from peers who have navigated the journey of embedding BRM into the DNA of their business. Whether you’re a new practitioner or a seasoned leader, you’ll leave equipped with the tools, language, and confidence to elevate BRM from a role to a sustainable, enterprise-wide capability that delivers consistent value—again and again.

 

Peter

Swarup Das, MBRM

Strategic Management IT Division, Texas A&M University

Session Details

It’s Loud In Here: Initiating and Sustaining the BRM Culture in a Changing Organization

How to initiate and establish a BRM practice in an organization that is undergoing change. How to focus on areas that bring the most value and results. How to create sustainable and replicable best practices that sustain the momentum.

 

Peter

Amy Moses

Chief Financial Officer, BRM Institute

Session Details
Influencing Without Authority
In relationship-driven organizations, the power to lead often extends beyond formal titles. This 45-minute interactive session examines how professionals can make a meaningful impact by leveraging trust, credibility, and strategic communication. Participants will explore practical, repeatable strategies for building alignment, overcoming resistance, and inspiring action across teams and stakeholders. Using real-world examples and guided reflection, the session equips attendees to recognize influence opportunities in their own work and leave with at least one actionable tactic to apply immediately.
Leanne McGiveron Headshot

Leanne McGiveron,MBRM

Sr. Business Relationship Manager, Enterprise Community Partners

Session Details

BRM: The Strategy to Closing the New Digital Divide

We all see it, hear it and experience it … digital disruption. We needed digital transformation during the COVID pandemic and were grateful for it. However, the digital world seems to be experiencing more disruption than transformation today. The continued, fast expansion of AI, Internet of Things, Smart homes, etc., has managed to catch people unaware. People are skeptical, frustrated and often walking away from emerging technologies. As BRMs, we are strategically positioned to help close the new divide by using or adapting the BRM frameworks and models. Join me as we put a different lens on the situation (hint: it isn’t about the technology, it’s about the business) and explore how you and your team can begin to close the divide. 

Peter

Ken Fanta

Business Relationship Manager, UW School of Medicine & Public Health

Session Details

Building the BRM Plane at 30,000 feet while flying it.

 A story about our journey at SMPH-IIT around setting up a new BRM group while also consolidating 18 different IT Departments into one large group. All the while maintaining existing services and due to “politics” not being able to hire extra staff. How the traditional approach to forming a BRM group does not work here.

 

Michael Campbell

Ross Pallan

Senior Business Relationship Manager, Argonne National Laboratory

Session Details

Strategy on a Page (SOAP) Meets AI: Revolutionize Strategy Development

Ready to take your strategic planning to the next level? In this dynamic session, you’ll master the BRM “Strategy on a Page” (SOAP) approach and discover how to supercharge it with the power of AI. Learn how to seamlessly integrate AI tools with SOAP and the Objectives and Key Results (OKR) framework to streamline strategy creation, drive alignment with execution, and improve communication across your organization. Packed with real-world examples, ready-to-use prompts, and actionable insights, this session will equip you with practical tools to make strategy development faster, smarter, and more impactful—starting today!

 

Ibiere Addey

BRM, Daiichi Sankyo

Session Details

Navigating the AI Revolution as BRM

Is the rise of GenAI spelling the end for Business Relationship Management discipline, or is it a ground breaking opportunity for evolution and growth? Curious? Then join us for an engaging session where we challenge the belief that GenAI could overshadow the BRM discipline. Let’s discuss – How these two forces can converge to create a powerful synergy that enhances strategic partnerships and drives exceptional business outcomes. – How do we ensure that amidst the rapid advancements of AI, the human touch and relational intelligence that define BRM remain at the forefront? Whether you’re a seasoned BRM professional or new to the field, this session should present a stage to discuss/share innovative insights, and envision a future where BRM thrives alongside radical technology. Don’t miss the chance to be part of this transformative dialogue!

 

 

Peter

Mohammed Muslim, CBRM

Strategic Business Relationship Manager, Hamad Medical Corp

Session Details

AI Adoption to Manage Business Relationships and Deliver Results

AI is no longer a futuristic concept- it is a powerful enabler of relationship-centered value creation. This session will cover the practical approaches for BRMs adopting AI to strengthen business relationships, drive informed decision making, and deliver measurable outcomes.

This session is delivered virtually with live Q&A
Michael Campbell

Sid Arya

Business Relationship Manager

Session Details

Say it for me: Creating a Culture of BRM Advocacy

In Say it for Me: Creating a Culture of BRM Advocacy, we’ll explore how to elevate the BRM role by empowering others to tell your story. From shifting perceptions to building influence, this session dives into the strategic importance of advocacy, the consequences when it’s missing, and practical ways to foster it. You’ll learn how to equip business partners and leaders with the language, mindset, and tools to champion BRM value—from micro-coaching moments to memorable signature phrases. Through interactive practice, you’ll leave with a ready-to-use advocacy statement that speaks their language and amplifies your impact.

This session is delivered virtually with live Q&A
Peter

Larry Hibbs

Business Relationship Manager, City of Aurora

Session Details

Strategic Communication in Style

How you communicate is as important as what you communicate” is just the starting point to Strategic Communication.  In this session, we will explore adding in the “Who” can change the “How” and the “What” you communicate. It comes down to Style. We will explore communication styles, tools, and tips to communicate strategy more effectively as a BRM to a diverse set of business perspectives. Warning: this session will contain some laughter and marshmallows!

Fuel Your Future with Innovation.

Get ready for a game-changing experience at this year’s BRMConnect Conference, where new ideas and non-stop learning ignite the future of BRM. Join industry leaders, innovators, and thinkers from around the globe as they offer strategies, spark innovation, and drive meaningful business impact.

Member Pricing

BRM Institute Professional Members enjoy a discount on their event tickets. The longer you’ve been a member, the better your discount. Keep an eye out in your inbox for your unique anniversary discount code. Don’t forget, you can stack your Early Bird Pricing with Member Discounts for amazing savings.

Member Rate $2095.00

Regular Pricing

Non-members can also take advantage of Early Bird Pricing! We encourage you to register early to maximize your savings. Groups of 5 or more are eligible for a 10% discount so bring your team and share the knowledge! Prices are listed in USD.

 

Regular Rate $2195.00

“BRMConnect is an amazing experience! The opportunity to engage with like-mind professionals, share real-life stories, and understand the true impact of business relationship management on organization is….invaluable. I walked away with new stratgies and a fresh perspective.”

– Peter Nichol, Data Science CIO

“This conference provided me such a unique and supportive environment of learning and networking. The connections I’ve made here have been instrumental in not only furthering my BRM knowledge but building relationships with peers who are passionate about driving value through relationships.”

– Julie Shingleton, NHS Business Services

“BRMConnect is more than conference; it’s a community of passionate professionals who truly understand that business starts with relationships. The energy, insights, sessions here are incredible, the practical takeaways have transformed how I approach my role as a BRM.”

– Sandra Zoratti

Agenda 

Every year at BRMConnect, we design a dynamic program of learning content based on best practices, relevant trends and emerging knowledge.

 

 

 

Let’s get your boss on board.

BRMConnect is the most valuable event in the BRM industry.

More than 96% of attendees say it’s worth the time and investment to attend.

Still need help convincing your boss? Use our template to make your case to attend.

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