Mastering Your BRM Toolkit | 2025

In organizations, demand and supply go way beyond economic principles, offering a key insight for leaders and BRM professionals. The Demand-Supply framework helps differentiate between perceived needs and how they are expressed and met. In this session we will explore how demand differs from economic demand, the impact of expressing demand vs. actual value, and the role of BRMs in bridging gaps. We will also cover how demand responses influence outcomes, productivity, innovation, and look at the four quadrants of the framework- dreaming, planning, doing, and living.

Join us for an insightful session on crafting a business-focused technology strategy by first uncovering and decoding the real needs, challenges, and opportunities of your organization—and using that insight to guide IT’s actions and investments. Gain practical techniques for translating business conversations into actionable plans and strategic initiatives that align technology with what matters most to the business, while fostering an environment of innovation and growth. Learn how to position IT as a proactive, trusted partner in driving improved business performance and organizational effectiveness.

By embedding AI into our workflows, BRM enhance their ability to deliver precise, timely, and high-value contributions that drive business outcomes. AI empowers BRMs to be more proactive, data-driven, and strategic which ensures that they stay aligned with evolving business needs while continuing to add measurable value.

Master the BRM ‘Strategy on a Page’ technique like never before! Learn how AI tools, combined with the OKR framework, can simplify strategy development, ensure alignment with execution, and enhance strategic communication. This session is packed with actionable tips and AI prompts you can start using today!

In today’s digital landscape, BRMs need to evolve beyond traditional approaches to effectively strengthen partnerships, engage stakeholders, and demonstrate their value. This session will dive into innovative strategies for harnessing social media platforms and cutting-edge digital tools (including AI) to enhance your BRM presence both within your organization and broader business ecosystem.

Building authentic partnerships is the key to unlocking greater business value, but how can BRMs strengthen partnerships quickly and effectively even with little relationship context?  During this session we will explore the Partner Value Hierarchy, a practical technique inspired by the Kano Model, that helps you identify and address the expectations of partners. Uncover hidden demands, foster deeper dialogues, and enhance your partnerships from transactional to strategic and value driven collaborations.

This session will explore the synergy between BRM and data analytics, highlighting how BRMs can leverage data-driven insights to enhance their decision making and more effectively align IT initiatives with business goals. Through practical examples, attendees will learn about key areas where data analytics can significantly impact BRM activities and the best practices for overcoming challenges.