Rachel Reyes, BRMP

Rachel brings her passion for creativity and 15+ years of experience to her role as Chief Operating Officer of BRM Institute, where she oversees the strategic direction and day-to-day operations across marketing, learning and leadership development, publications, membership, knowledge content, technology, and community. Driven by a lifelong love of learning, she embraces challenges as opportunities to grow and innovate, and brings that same growth mindset to how she leads teams and shapes organizational strategy.

Bringing a unique lens of customer mindfulness to everything from integrated marketing campaigns to knowledge product development, Rachel ensures that every function she oversees delivers content and experiences of the highest value to the BRM community. Skilled in cross-functional leadership, brand strategy, partnership development, and operational execution, she translates vision into action — aligning teams, resources, and initiatives to drive the organization forward.

With a love of community and relationship building at the core of her leadership, Rachel is dedicated to serving the single, global BRM community — ensuring that operations, programs, and support all work in service of members’ growth and success.