The Business Relationship Management Professional

Lay a strong foundation for BRM in your organization and your career.

The latest, evolved, enhanced, and enriched material in this BRMP class will show you how to make an impact with BRM! Begin assembling the fundamental concepts necessary for you to prepare for your future as a valued partner within your organization and expand your understanding of the positive effects of creating a relationship-centered organization.

  • The exam format is closed book, 50 multiple choice questions in a 50-minute duration.
  • Additional time can be granted for special considerations; i.e. ESL, learning disabilities, challenges with taking tests, etc.  Request additional time directly with your trainer.

This course provides a thorough overview of essential business relationship management (BRM) concepts, and upon completion of the BRMP® course, you will be able to demonstrate your understanding of:

  • What BRM is and the value it provides to an organization. ​
  • Why an organization should move beyond profit and products to encompass people, purpose, and planet​
  • Why BRM should be completely integrated into every element of your organization. ​
  • ​The contribution of the BRM role to your organization’s purpose
  • The basic knowledge, skills, and mindsets of the BRM role. ​
  • The core BRM approaches, tools, and templates used to achieve results. ​
  • How a BRM team can advance the BRM capability to evolve culture, build partnerships, drive value, and satisfy purpose within your organization.
Upon completion of this class, you will:
  • Feel confident knowing you are using proven industry best practices to build effective relationships and drive value.
  • Be able to articulate the value and impact of BRM within your organization.
  • Have the necessary information to begin growing the BRM capability in your organization.
  •  Feel more confident in your role as a business relationship manager.
  • Have the information you need to prepare to take the BRMP certification exam.
The target audience for this course is:
  • Business relationship managers and/or business partners in any industry or function.
  • Leaders who need to understand more about how to evolve culture, build partnerships, drive value, and/or satisfy purpose in organizations.
  • Leaders who are ready to step into a BRM role or advance their BRM capability.
  • Anyone who recognizes the importance of relationships and measuring value in their organization.
Course Outline

BRM Introduction – The Bigger Picture

· Why BRM? Why Now?

· Relationship-Centered Organization

· Theory of Relationshipism

· Triple Bottom Line

· BRM Defined

· Capability

· Discipline

· Role

· Activity Domains

· BRM Challenges

· Tools included: BRM Role Competency Model


BRM Capability

· BRM Capability Framework

· Organizational Purpose and Strategy

· Organizational Factors

· Core Values

· Now-to-New

· Evolve Culture

· Build Partnerships

· Drive Value

· Satisfy Purpose

· Limitless Growth and Improvement

· Tools included: BRM Capability workbook, BRM Capability Impact Report workbook, Strategic Relationship Plan


BRM Capability: Evolve Culture

· Evolve Culture Framework

· Purposeful Narrative

· Desired Behaviors/Shared Ownership, Leadership-as-Practice

· Influential Relationships

· Personal Growth/Growth Mindset

· Tools included: Storytelling, Language Matters, Relationship Network Directory


BRM Capability: Build Partnerships

· Build Partnerships Framework

· BRM Role Competency Model

· Relationship Maturity and Quality

· Partnering Mindsets

· Relationship Discovery

· Relationship Nurturing

· Tools included: Relationship Maturity Model (RMM), Relationship Strategy on a Page (RSOAP)

BRM Capability: Drive Value

· What is Value?

· Types of Value

· Sources of Value

· Drive Value Framework

· BRM Role Competency Model

· Value Discovery

· Value Realization

· Value Results

· Tools included: Idea Document, Value Plan, Value Optimization Report


BRM Capability: Satisfy Purpose

· Satisfy Purpose Framework

· BRM Role Competency Model

· Through the BRM Capability

· Through the Triple Bottom Line

· Social Value


BRM Role

· Our Purpose and What We Believe

· Role Clarity

· Single Point of Focus

· BRM Code of Ethics

· BRM Role Competency Model

· BRM Mindset

· Scope of BRM Role

· BRM Role with Organizational Factors


BRM Team

· Our Purpose and What We Believe

· BRM Team Definition

· BRM Team Purpose, Mission, and Vision

· Assessing the Value of a BRM Team

· Organizing a BRM Team

· Leading a BRM Team

· Transition Management

· Coaching BRMs


BRM Key Learnings

· A review of the key concepts from each of the preceding modules.


Course Wrap-Up

· What to do in the next 30/60/90/365 days

· Digital badge

· After passing the exam

· Recap Learning Objectives

· Review Learning Objectives

· Review Expectations

· Course Feedback

Upon class enrollment, you will recieve a free 3-month trial BRM Institute Professional Membership. This membership with BRM Institute provides you with an opportunity to get involved in the global BRM community, interact with peers, gain access to valuable tools, templates and resources, and shape the future of the BRM discipline! 

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