The BRM Fundamentals

Business Relationship Management (BRM) Fundamentals introduces BRM as a capability, role, and discipline. The class is designed to facilitate an understanding of BRM fundamentals and is open to everyone (at any level and from any role) wanting to learn more about interacting with and/or how to thrive as a BRM professional. 

BRM Fundamentals Learning Objectives

Participants can expect an interactive and lively one-day session, with a high-level introduction to successfully navigate the complexity of BRM. Topics include:

  • Defining BRM as a capability, role, and discipline
  • Understanding what a BRM does and does not do
  • Providing the language needed to change perceptions and perspectives
  • Learn how the BRM discipline interacts with other disciplines (project management, architecture, Business Analysts, Business functions, strategy, etc..) inside an organization
  • Basic introduction to the different frameworks, processes and models to bring structure and guidance to BRM

BRM Fundamentals Outline:

  1. What is Business Relationship Management (BRM)?
    1. Capability
    2. Role/Profession
    3. Discipline
  2. Why is BRM necessary?
  3. How is BRM realized?
    1. Evolving Culture
      1. Shared Ownership
      2. Outside In
      3. Value vs Cost Focus
    2. Building Strategic Partnerships
      1. Disciplines/Methodologies/Process
      2. Business Areas
    3. Driving Business Value
  4. What are the results of BRM?
    1. Relationships
    2. Business Value
    3. Artifacts

*Content is subject to change*

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