BRMConnect Storyteller

The 2022 World BRMConnect Conference

SAN ANTONIO, TEXAS

Available both in-person and virtually, BRMConnect 2022 will be like no other before it.

After all, everything is bigger in Texas!

This October 4-5, professionals from all industries around the globe will converge in beautiful San Antonio, and once we’re done, Texas might never be the same

The 2022 World BRMConnect Conference

Better Relationships for a Better World.

Hotel

BRM Coaches

Sponsors

FAQs

Rates

Sessions

Storytellers

Agenda

Hotel

Sponsors

BRM Coaches

Rates

Sessions

Storytellers

FAQs

Agenda

Thought-leaders from around the globe

Come together at BRMConnect to share their experiences, their insights and knowledge as they connect with attendees through Storyteller sessions designed to help you solve your biggest challenges and ignite your passion for BRM.  Advance your leadership skills by sharing your knowledge and expertise by becoming a Storyteller at BRMConnect!

Welcome the BRMConnect Conference MC!

Andrea Pence

Senior Manager IT Business Solutions.

With a passion for people, Andrea works to cultivate strategic and dynamic teams that provide IT solutions to meet business needs.

Andrea will bring her warm and dynamic personality to BRMConnect as the MC for the event!

 

Industry: Technology

 Keynote Speaker

BRM: The Future is NOW

Jeff Warren

President of Barkley Consulting Group

Jeff is a creative and innovative thinker who uses a Design Thinking approach to develop new ideas for businesses and institutions – and to create desired outcomes that benefit the customer. Jeff holds a Bachelor’s Degree in Computer Science from Hofstra University and a Certificate of Professional Development from Wharton School of Management, University of Pennsylvania. He is a guest lecturer and speaker and works in an advisory capacity for start-ups in the technology sector

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The BRM capability has more to offer an organization than almost any other role. It is strategic, innovative, impactful, influential, and opportunistic. When implemented properly – structurally and philosophically – it can be one of the most impactful capabilities in an organization. And yet, after years of existence, BRM still seems to struggle to deliver on its real promise and make others understand what we all see. BRM is indeed at a crossroads.
Hear in this session what BRM, as an industry and a capability, needs to do to realize its potential. Discover ways to go beyond the basics and make BRM a prominent and indispensable part of your organization. Learn how to market and position BRM for greatness in your organization. Hear about ways to get people’s attention.

When BRM is done right, it is indispensable. We all have a responsibility to move our industry in the right direction so others can see what we already know. Please join us in this session to hear from an industry expert on how we can do this.

Jeff Warren Headshot
Industry: Technology, Consulting

Building Internal & External Relationships

Ramsay Gonzalez

IT Business Relationship Manager, Parsons

I joined Parsons Corporation BRM Team in April 2021 as a BRM Associate. I have recently been promoted to the BRM Lead role aligned with one of our Defense and Intelligence Business Units (Mission Solutions). I joined Parsons with 14 years of experience in aviation operations management and 6 additional years of program management experience supporting Department of Defense customers. Joining this team was my first exposure to the BRM role and community. I have earned my BRMP through Lead the Pack team who have been great source of continued learning.

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This session will give attendees an inside look at the Parsons & Leidos BRM teams, how they have grown and matured with some lessons learned and accomplishments as well as a deep dive into our journey to establish an external relationship or community of practice between the two companies BRM teams.

Introduction & Internal Relationships
-Team Overview
-History of Parsons BRM

-Team BU alignment/partnerships
-Approach
-Milestones

-History of Leidos BRM

-External Relationships & Community of Practice
-Overview of COP with Parsons/Leidos
-Milestones

What prompted Parsons and Leidos to go outside of organization and establish COP with Leidos?
-Intent
-Expectation

How did we go about establishing the external relationship?
-Ground Rules
-Business Cadence
-Conflicts of interest

What happened because of this external relationship/partnership?
-Results
-Value
-Lessons Learned

What’s Next?
-Other organizations in the industry

Peter
Industry: Technology/Defense/Intelligence

Building Internal & External Relationships

Kenneth Kicia

Vice President, IT Business Relationship Management. Leidos BRM Lead

Kenneth Kicia P.E. is the Vice President, IT Business Relationship Manager (BRM) at Leidos, a Fortune 500 scientific, engineering, and technology applications company. As the IT BRM, he is the liaison between Corporate IT and all five lines of business, responsible for stakeholder engagement, IT partnership and collaboration, organizational change management, escalation management, and technical conscience.

Previously, Mr. Kicia was a Vice President of Enterprise Business Systems and Enterprise IT Resources at Leidos, Vice President of IT at SAIC, Vice President of Sales and Marketing at SkyTECH, and a Director at BearingPoint.  Mr. Kicia served in the U.S. Navy for eight years as a submarine warfare officer and assistant branch head for Naval Nuclear Reactors. He is an Arts and Sciences Advisory Board Member at his alma mater Worcester Polytechnic Institute.  Mr. Kicia holds a B.S. degree in Electrical Engineering from Worcester Polytechnic Institute, a Master’s degree in Industrial & Systems Engineering from Virginia Tech, a Nuclear Engineering certification from the US Navy, and a Professional Engineer’s license from the state of New Jersey.

See Full Session Details

This session will give attendees an inside look at the Parsons & Leidos BRM teams, how they have grown and matured with some lessons learned and accomplishments as well as a deep dive into our journey to establish an external relationship or community of practice between the two companies BRM teams.

Introduction & Internal Relationships
-Team Overview
-History of Parsons BRM

-Team BU alignment/partnerships
-Approach
-Milestones

-History of Leidos BRM

-External Relationships & Community of Practice
-Overview of COP with Parsons/Leidos
-Milestones

What prompted Parsons and Leidos to go outside of organization and establish COP with Leidos?
-Intent
-Expectation

How did we go about establishing the external relationship?
-Ground Rules
-Business Cadence
-Conflicts of interest

What happened because of this external relationship/partnership?
-Results
-Value
-Lessons Learned

What’s Next?
-Other organizations in the industry

Peter
Industry: Technology/Defense/Intelligence

Building Internal & External Relationships

Charles Brookman

Vice President, Business Relationship Management Office. Parsons BRM Lead

Charles Brookman is a Vice President within the Parsons IT CIO organization responsible for all user-facing IT operations and service delivery teams. This spans IT Business Relationship Management, The IT Program Management office, and the Digital Work Group (Service Desk Asset Management, End-user support). Charles has been with Parsons for about 1 ½ years after working with Leidos innovations for about 4years, where he served as a Director for the Defense and Civil Group businesses, attaining a thorough understanding of technology requirements for the DoD and commercial business customers. 

His strong leadership skills include assisting business growth through strategic partnerships with CIO/IT organizations. Prior to joining Leidos, Charles worked with Lockheed Martin for 19 years where he assumed numerous leadership roles in IT and program management. His experience also extends across critical infrastructure, systems engineering technology and program management. He is a graduate of Strayer university with a bachelor’s degree in computer science and a master’s degree.

 Charles’ diverse skills and recent accomplishments include maturing the BRM discipline within Parsons and Leidos, leading technology solutions implemented for a newly built Leidos global headquarters in Reston, Virginia, and completing a leadership development program for high potential employees at Leidos with the Harvard Business School. Charles is married with two children. Outside work, he supports his community through coaching middle league soccer and cycles for fundraiser opportunities with the American Diabetes association, “Tour de Cure” for the National capital region.

 

See Full Session Details

This session will give attendees an inside look at the Parsons & Leidos BRM teams, how they have grown and matured with some lessons learned and accomplishments as well as a deep dive into our journey to establish an external relationship or community of practice between the two companies BRM teams.

Introduction & Internal Relationships
-Team Overview
-History of Parsons BRM

-Team BU alignment/partnerships
-Approach
-Milestones

-History of Leidos BRM

-External Relationships & Community of Practice
-Overview of COP with Parsons/Leidos
-Milestones

What prompted Parsons and Leidos to go outside of organization and establish COP with Leidos?
-Intent
-Expectation

How did we go about establishing the external relationship?
-Ground Rules
-Business Cadence
-Conflicts of interest

What happened because of this external relationship/partnership?
-Results
-Value
-Lessons Learned

What’s Next?
-Other organizations in the industry

Peter
Industry: Technology/Defense/Intelligence

Demand Management: BRM as Marketers

Michael Campbell

 Senior Business Relationship Manager, Federal Reserve Bank of San Francisco

Michael Campbell, MBRM, is a seasoned technology executive having spent 30 years in various IT leadership roles. These include CIO, VP of Engineering and Operations, Director of IT and other positions at a variety of enterprises. A recurring theme throughout his career is an unwavering focus on creating value for his partners. Currently, Michael leads the BRM team for the Federal Reserve Bank of San Francisco. A noted public speaker and longtime member of Toastmasters International, Michael has presented at literally hundreds of venues, with audiences ranging from 15 to 15,000. He’s been featured in the Wall Street Journal, in podcasts and radio, as well as on national broadcast and cable television.

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Stimulating, surfacing, and shaping demand is a core function of BRMs. Identifying opportunities in a market, working with product teams to create products that address that demand, and educating your audience about the potential value of those products are the keystones of marketing. Obviously, there is significant and complimentary overlap between BRM and Product Marketing. Nowhere is this clearer than in the Demand Management process.
This session will review how the Federal Reserve Bank of San Francisco drives Demand Management and what we have learned along our journey. We will also discuss how other organizations approach Demand Management and what tools and techniques they employ to optimize value creation.

We hope you will join us for what should be a lively and informative conversation.

Michael Campbell
Industry: Finance

The Low Hanging Fruit Dilemma

Kimball Lovin

Senior Business Relationship Manager, Intermountain Healthcare

Kimball Lovin is an experienced and skilled relationship manager having worked with such clients as MetLife, Citigroup, Xo Communication and Dollar/Thrifty. Kimball currently works as a Sr. BRM at Intermountain Healthcare, a not-for-profit healthcare system based in Salt Lake City, Utah, with 33 hospitals located in seven states, 59,000 caregivers, 385 clinics, and health insurance plans from SelectHealth. His current business partners include General Lab, Research, Precision Genomics, Biorepository, Compliance and The Learning Network. Specializing in organizing and initiating new processes and methodologies, Kimball has been instrumental in establishing over a dozen new businesses and organizations including, project and portfolio management offices, vendor and contract management offices and marketing departments. Kimball has many years of experience consulting with international businesses to help increase US market share in various industries. His success also includes the generation, founding and patented industry leading technology. 

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In this session we will discuss how to continue to provide value after the low hanging fruit has been harvested. We will discuss how to continue providing value that will yield lasting partner and organizational success. We will examine how your BRM office can leverage other industry disciplines to maximize your value to the organization. We will identify intersections and causality between the BRM and project manager, the BRM and portfolio manager, and the BRM and TBM and how to coordinate with each. You will leave this session with an improved understanding of how to locate and harvest the sweetest fruit as defined by your organization.

Industry: Healthcare

Communicating Value Through Impact Statements

Brandon Reese

Agricultural Information Technology, Purdue University

Brandon Reese is a BRM at Purdue University. He began his BRM role in 2020 and has completed his BRMP and CBRM certifications. Brandon has 15 years of experience as business professional in the areas of agriculture, finance, higher education, and manufacturing. He received his BA in Finance from the Tippie School of Business at The University of Iowa.

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Please join Brandon Reese, CBRM, Agricultural Information Technology, Purdue University, as we discuss the concepts, creation, and delivery of an Impact Statement.

An impact statement is a narrative or story that details the way people, communities, businesses, operations, etc. are affected as a result of research and extension efforts.
These statements answer the questions “So what?” and “Who cares?”.
Objectives:
• Understand what Impact Statements are and how they can be used to measure and demonstrate value.
• How to use metrics within Impact Statements to help tell your own success stories to the right people.
• How to build Impact Statements, including a live demo and Q&A of a real-world example.

Industry: Higher Education

The Lead Role of BRM in Agile Transformation

Sarah Fogg

Head of IT Business Relationship Manager, Scottish & Southern Electricity

I am a senior IT Business Relationship Manager and Strategic Partner with broad IT experience gained across various sectors: Utilities (SSE plc, Urenco) FMCG (Mars, SC Johnson) and Higher Education (Royal Holloway). I have extensive experience in business stakeholder engagement, IT strategy and Digital Transformation. I focus on benefits realisation and change management. I am passionate about the potential of people and relationships, demonstrated by building high performance teams and developing capability in colleagues.
I am a founding member of the BRM Institute, and currently serving on the BRM Institute Board of Directors as Vice Chair.

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There is a digital revolution out there, and BRMs can play a lead role to shape it. Grab the territory and demonstrate how relationships are key to the success of Agile adoption. For the transition to Agile methodology to be successful, IT and Business stakeholders need to understand each other like never before. BRMs can lead the charge to affect the necessary cultural shift and mindset change. Here is how to get into that space and then watch the magic happen!

Michael Campbell
Industry: Finance

One Team, One Dream

Kip Fanta

Principal, Kip Fanta Group

Kip Fanta is the Principal at the Kip Fanta Group (kipfanta.com). He established his company to help IT and Shared Service providers (internal and external) become more strategic with their business partners. Kip is a Certified Business Relationship Manager (CBRM) and Registered Provider (RP) with BRM Institute. Along with his training, he provides consulting and coaching to organizations of all sizes and industries, both public and private, within the US and globally, in their overall BRM implementations.

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In today’s successful organizations, there is no place for silos. Independent of the formal organization structure, it is critical that there’s strong collaboration and teamwork across functions, business units, and relationships everywhere to drive business value. We will discuss about the required mindset where it all begins and some technique and skills that everyone can apply to lead this type of culture within your organization.

Kip Fanta
Industry: Technology

Partnerships to Drive Sustainable Growth

Suresh GP

 Managing Director, TaUB Solutions, LLC, USA

Suresh GP, M-Tech is currently the Founder & Managing Director of TaUB Solutions. He has more than 19+ Years of IT experience and specialized in IT Service Management, IT Governance, Agile, DevOps and Business Relationship Management. Suresh as a practitioner does Consulting, Training, Simulations and Implementation services for Fortune 2000 organizations.

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Are you an organization looking forward to scale and grow in business? Are you wondering how to go about building strategic partnerships to go to market and make an impact (not profit-related) or profitable growth? This workshop will help you to understand some practical strategies and build a toolkit to strengthen your internal and external partner relationship to drive business value and achieve strategic outcomes.

At the end of the workshop, participants will have the following take aways:
• Understand the core tenets of building partnerships
• Aspects that drive #H2H and Sense of Belonging
• Community Building approach
• Types of Partnership, Purpose, Value
• Implementing Strategies and Toolkit for your organisation
• Template to leverage best practices
• Case Study Sharing of definitive business results because of strategic partnerships

Suresh GP
Industry: Information Technology

 Keynote Speaker

Your BRM Superpower: Measuring Relationships to Predict Success

Darrel Popowich

Managing Director, Service Management & iSecOps, Online Business Systems

An Information Technology Executive, with over 7 years at the executive table with H&R Block Canada, who consistently drives value through IT delivery. Successful at finding innovative ways to digitally transform business processes that delight customers, increase employee satisfaction, and substantially improve business operations. A strong believer in creating a corporate culture and environment that ensures people love to come to work and drive hard to achieve boastful results. As a recognized thought leader with numerous public speaking engagements in CIO circles, he challenges the way you think and disrupts your norms.

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The big moment has come: It’s the decision meeting, and your C-suite leader pulls you aside on the way in and asks you pointedly, “so if I push the decision to move this program forward, what are the chances it will thrive vs fail?”
How will you respond?
You’ve seen when programs or projects thrive, and this time feels very similar. Your intuition wants to answer, “I’m a hundred percent sure it will work.” But you don’t want to be wrong.
Well, what if you could predict the future with greater certainty?
What if measuring relationship strength of stakeholders and influencers is a real thing you can do, and a skill you can become great at to predict organizational success?
As we pull back the covers to explore this question, we’ll dive into topics like:
• the power of in-person
• executive presence in a BRM, and
• new leaders and how they decide who they trust.
Fine tune your sense of likelihood with this session—and set yourself up for greater confidence in your decisions in the workplace.

Darrel Popowich
Industry: IT Consulting

Advancing Your BRM Capability

Peter Lijnse

BRM Leadership Coach, Lead the Pack Consulting

Peter is an experienced Business Relationship Management (BRM) leadership coach, speaker, and facilitator. He helps organizations to develop a BRM capability and coaches BRM Teams on how to get the most out of their BRM Capability. Peter has worked in various industries and is a sought-after speaker on Business Relationship Management. He lives in Calgary and works in different organizations in North America and Europe. Since summer 2013 Peter has been involved with the BRM Institute as the North American regional ambassador, advisor to the management team and a member of the knowledge management team. Peter has received several awards from BRM Institute for his global impact on the community. In 2018, he received the award for BRM coach of the year.

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In recent years, organizations have started to focus on Business Relationship Management (BRM). Most of the efforts have been on introducing the role of business relationship manager (or business partner) and building a business relationship management team. It has not always been easy to show the value of a dedicated team of business relationship managers. So far, there has been less emphasis on building BRM as a leadership capability. Advancing your BRM leadership capability can help you to move towards an organization that recognizes relationship at the core of everything they do.

Peter
Industry: Coaching/Education

Advancing Your BRM Capability

Elka Schrijver

BRM Leadership Coach, Lead the Pack Consulting

Elka is an experienced Business Relationship Management (BRM) leadership coach and facilitator. Her focus is to bring value to individual BRMs and BRM teams and help them succeed in and obtain results from their BRM capability and practice.
Leveraging over 25 years’ experience working in and with a wide variety of industries and types of organizations and driving for tangible business value, she brings a wealth of practical approaches to her coaching and facilitation sessions. She has worked both internally within organizations and externally as a coach and consultant with organizations to establish, assess and improve a value and business results-focused BRM capability and discipline.
She has been involved with the BRM Institute since 2013 in a variety of ways to support and enhance the BRM community and discipline, and develop future body of knowledge contributions and knowledge offerings. She is a certified Organizational Behaviour Management instructor and facilitator.

 

See Full Session Details

In recent years, organizations have started to focus on Business Relationship Management (BRM). Most of the efforts have been on introducing the role of business relationship manager (or business partner) and building a business relationship management team. It has not always been easy to show the value of a dedicated team of business relationship managers. So far, there has been less emphasis on building BRM as a leadership capability. Advancing your BRM leadership capability can help you to move towards an organization that recognizes relationship at the core of everything they do.

Elka
Industry: BRM Leadership Coach

Beyond a Commodity

Ashlee Vasquez 

Assistant Director UTS Strategic Services, University of Texas at San Antonio

Ashlee Vasquez (she/her) is the Assistant Director of Strategic Services at the University of Texas at San Antonio (UTSA) for the Business Relationship Management office and has worked in Higher Education IT for 10+ years. As one of the founding Business Relationship Managers for the university, Ashlee was part of the team responsible for developing the foundation and introducing/promoting this new role at UTSA. She is skilled at fostering relationships at all levels of the organization while cultivating a team of leaders. Under her leadership, the BRMs build meaningful and influential relationships that help drive value by supporting the university community and strategic initiatives/goals. 

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Join the Business Relationship Managers (BRMs) from the University of Texas at San Antonio (UTSA) as they tell the story of establishing their office within the Strategic Services IT vertical for the Roadrunner community. In this session, you will get the opportunity to hear key highlights collected from the group over the past three years, from lessons learned to value-add examples. The traditional IT governance culture with distributed IT support areas can be challenged and aligned; the BRM role at UTSA works to understand the organization, politics, and changes that impact IT resources. By developing a solid BRM presence, proactive partnerships have been (and continue to be) established across campus. These partnerships continue to improve work culture, break cycles, and find opportunities to leverage enterprise services that enhance business outcomes.

Industry: Higher Education/IT

Beyond a Commodity

Jake Erney

Business Relationship Manager, UTSA

Jake Erney (he/him/his) is a Business Relationship Manager at the University of Texas at San Antonio and has worked in EdTech for 5+ years. Jake’s responsibilities revolve around strategic planning, project preparation, and proactive partnership development at the university. He is an integral member of the Strategic Services family within the centralized Tech Solutions department and has been a change leader for multiple areas across UTSA. As a leader, consultant, and student – Jake strives to update the traditional workforce to create a productive, healthy, and enjoyable atmosphere. He enjoys connecting with professionals across the nation on their projects and is ready to be a helping hand!   
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Having several different technology services is challenging financially and for users having to switch to/learn other technologies. As the BRM group at UTSA found its footing, many duplications of services were discovered. This insight introduced opportunities to leverage enterprise services and practice economies of scale to save departments and the university money! Since September 2021, UTSA BRM consultations have resulted in over $20k in cost savings by leveraging preexisting services. An established service catalog and the ability to departmentally cost share are excellent, but where is the gap? These purchases often occurred and were implemented with no consultation or involvement from the central IT office, resulting in insufficient central IT support.  

A game-changing discovery uncovered that many offices, including centralized IT, are operating the way things have always been done with no documentation supporting the processes. The BRM team created swim lanes to outline their processes and found it beneficial in conversations with external partners to combat this ‘superhero’ phenomenon. With prioritization on the visual element, process mapping was extremely valuable for moving our conversations to efficient solutions! Requirements gathering was simplified and transformed into an effective method for discussions with service owners or stakeholders to help them visualize their processes, identify gaps/opportunities, and tell their stories. Maintaining these business flow maps saves time (and money); when this data is readily available, continuous improvement becomes easy and creates a foundation for exponential growth.  

This session is designed to be collaborative and solution-oriented for the modern thinker. On behalf of the BRMs at UTSA, we hope you consider joining us for this stimulating conversation. 

Peter
Industry: Higher Education/IT

Collaboration as a Strategy Part 2

Tezcan Vincent

Information Technology Professional, HUB International

Tez Vincent is a seasoned IT professional with strong leadership skills and broad base of IT, Operations, and Service Delivery experience, including CIO level experience. Tez has a bachelor’s degree in Engineering and a Master’s degree in Telecommunications, both from the University of Kansas. Go Jayhawks! Tez has experience in leading global teams in multiple industries, track record of success in delivering business value across a range of business domains, and, developing technology vision and strategy. She has led teams in digital transformation, building plans, roadmaps and transforming strategy into execution in two different industries. Tez is very passionate about being a servant leader in her approach to leading people and accomplishing goals. She firmly believes in BRM as a capability, discipline and a role and uses it to accomplish tangible results in her Technology Business Partner role at HUB International.

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“Collaboration” is a buzzword everyone is talking about, but WHAT is it really? WHY is it needed? HOW do you apply it? WHO cares?
Collaboration by itself is not the point, is it?
Instead, consider the phrase “Collaboration to….”
Adding that simple word “to”, it becomes apparent that we collaborate to ACCOMPLISH or to IMPACT something greater than ourselves.

In this session, we will review Collaboration as a strategy from the 2021 BRMConnect Conference and move into how you can use “Collaboration” to:
• Share ownership of strategy
• Share ownership of results

Industry: Information Technology

Journey, Not a Race

Jasbir Kooner

Director, IT. Business Relationship Management at Englobe

 Jasbir leverages the power of relationships to grow and excel, both independently and as a team.

Empowering her team and community, she loves to teach and uplift others in both her personal and professional life.

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The workshop will be based on the book Leadership is Language by author L. David Marquet. The focus will be on the difference of Bluework (thinking) and Redwork (doing). As BRMs we want to show our value to the business and we dive into the Redwork without fully concentrating on the Bluework.
This session will provide BRMs the tools to first take a step back and analyze the business, analyze your team, and analyze the provider. Your consideration should not be around the breadth of the business only but the depth of what the capability can provide.

BRM is a journey and not a race and we must think and plan on the strategic partnerships we are looking to build; if you spend enough time on the Bluework, your Redwork will look very different.
A scenario will be provided to the attendees and they will be asked on how they would create/restructure their BRM team to provide the most value to the business.

Industry: Engineering

Baby Steps Up the Relationship Value Chair

Swarup Das

 Business Relationship Manager, Texas A&M University

As the point person for instituting and driving the BRM culture at Texas A&M University, Swarup designed and fielded the first BRM survey in the University’s Division of Student Affairs. It set the stage for initiating the cultural shift within the university whereby they are starting to look at IT as a strategic partner in achieving their strategic goals rather than as a service provider.

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Texas A&M University only recently adopted Business Relationship Management as a way to deliver better value to its partners. As the inaugural BRM for the Division of Student Affairs of Texas A&M University, I was in a critical position and the success or failure of the BRM disciple at Texas A&M University depended a lot on the initial steps we took.

I want to share in this presentation our initial journey. In this presentation I will cover:
1. How we socialized the discipline.
2. How we developed the BRM survey.
3. How we are developing RSOAPs.
4. How we are adding value to our partners’ work.
5. Challenges we faced.
6. Lessons learned so far.
7. Next steps.
I will also share our survey questionnaire and the survey results.

Suresh GP
Industry: Higher Education

The Top Roadblocks for a BRM

(and how to turn them)

Leanne McGiveron

Director, Business Relationship Management at Purdue University

Leanne leads Purdue University’s BRM team, based in the College of Agriculture, Creating new opportunities, the ITSM and edge technology, our academic IT specials, capabilities have united with BRM. Together, the team’s directive is to discover and engage Purdue’s technology investment, clearing the path for innovation and emerging tech while maintaining a reliable core experience.

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Starting with the BRM capability, discipline and role can often be daunting. We all start, well, at the beginning. As I have noticed, the questions have been similar for all of us. Let’s address the those top obstacles or roadblocks, turn them and approach them with a different mindset. For example, the first thing that I asked for “was a seat at the table”. As we matured, I realized that the ‘table’ I were asking for was that of ‘operational strategy’. While it can be a milestone, I would challenge your thinking that it isn’t ‘that’ table and your journey shouldn’t start there. Instead, as BRM’s, our goal is ‘business strategy’ and there often isn’t a table. Instead, it is about discovery, conversations … and relationships.

Industry: Education

The Intersection of Service, BRM & Product Management

 Yinka Ajede

 Senior Business Relationship Manager, Gemological Institute of America (GIA)

Yinka Ajede is an Information Technology professional with over 20 years of experience. She has a history of pioneering change in various functions to deliver business value and benefits. Yinka earned dual master’s degrees in Software Engineering – Development Management from Carnegie Mellon University in Pittsburgh, Pennsylvania as well as in Computer Science from Imperial College, London. She has held diverse roles as an IT professional and leader at organizations such as SMUD, California ISO, Dorado Software and Shell Oil. She is currently a Senior Business Relationship Manager at GIA where she is responsible for partnering with the Research and Development and Laboratories, overseeing a portfolio of initiatives and delivering innovative solutions that address business needs. In this role, Yinka acts as a strategic partner to enable the delivery of innovative energy solutions that address business needs and oversees a portfolio of projects for the business unit.

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The presentation will briefly introduce the intersection of Service, Business Relationship & Product Management to participants. Utilizing a table discussion/break-out session style, discuss how they differ from one another and how they can efficiently support each other in an organization. Also, discuss how the agile methodology and mindset plays into it. Participants will be able to share their experiences, what has worked, as well as opportunities and challenges in addition to providing unique perspectives from their various industries and perhaps geographical locations.

Michael Campbell
Industry: Education/ Product/ Standards

Storyteller submissions are open throughout the year, but in order to be considered for the 2022 BRMConnect Conference, submissions need to be received no later than June 15, 2022.

Start your BRM journey here.

BRMConnect is the only conference for BRMs, by BRMs! If you’re ready to advance your skills, connect with other professionals and learn practical tools & template that you can apply to your practice immediately- look no further!

Register now!

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Our Shared Purpose

To improve ourselves, our organizations, and our world by connecting relationships to results.

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