The BRM Knowledge Path to Success

Posted | Category: BRM Capability, BRM Community, Professional Development | Contributed

Are you ready to start your path to becoming a knowledgeable and effective Business Relationship Manager? You’re in the right place!

Below, you will see the possible paths you can take on your journey to enabling your BRM capability.

Starting Your Journey

The path to certification and beyond can either be individual or supported by your organization.

Along the way, you will learn the power of your business relationships; which will allow you to foster communication and idea generation within the various departments of your organization. Ultimately, this will unite your departments under one realized goal and drive higher business results.

Join us now as we take the tour through your Knowledge Path to Success!

BRM as an Individual or Organization

The Business Relationship Management Knowledge Path to Success consists of two options: the individual and the organization.

First, the individual’s journey starts with the introduction, then the certification process, and heads towards recognition within their own company and through the global BRM community.

Alternatively, the organization’s journey filters down through executives. Then, they start their employees down their own individual paths while supporting them with workshops before and after certification. After certification, these workshops will help apply and assess the BRM impact on the enterprise.

Click on the titles of each step in the journey to learn more!

First Step

For the Individual

The Business Relationship Management Fundamentals is a workshop open to everyone at any level and from any role. As long as that individual hopes to learn more about interacting with a BRM, they will learn how to achieve success through the profession.

The course is an interactive and lively one-day session to help define the role, capability, discipline, and philosophy of BRM. Moreover, it gives a basic framework, process, and model to bring structure and guidance.

It is the perfect class to introduce the individual to Business Relationship Management.

For the Organization

The Business Relationship Management Executive Brief is aimed at CEOs, executives, and business leaders to understand the role of BRMs and the results they drive.

The Executive Brief will help utilize Business Relationship Management to unite the different departments in their business. Departments such as IT, Finance, HR, and external partners work towards the same goal and drive exponential business results consistently across the industry.

From there, the executives and chosen key employees take the BRM Fundamentals workshop to start their individual BRM Knowledge Path to Success.

Second Step

The Business Relationship Management Professional is a training and certification program intended as a comprehensive foundation for BRMs at every experience level.

The exam is a closed-book, 50 Multiple Choice question test in 40 minutes. The training is available online or onsite.

The class is a three-day course with the exam taken at the end of the third day, or, taken later with approval by the instructor. The BRMP book is free to BRM Institute Members at our Online Store. Check out the Professional Membership today!

For the Organization

The Business Relationship Management Strategic Partnering Approach is a workshop offered to organizations requiring members to attend the BRM Certification Programs at an organizational level or have many members taking it individually.

The workshop is an interactive and lively one or two-day session. It takes a deep dive into the most common obstacles experienced by organizations working to evolve their BRM capability. Additionally, it includes topics such as clarifying goals with IT, HR, Finance, and other functions as co-leader in evolving purpose.

Ultimately, the workshop is designed to unite the BRMs with the rest of the business functions to foster communication, collaboration, and clarification of your organization’s goals.

Third Step

Becoming a Certified Business Relationship Manager is the next step in the Knowledge Path to Success. This class is intended for the intermediate-to-advanced BRM.

Additionally, it focuses on advancing the role of the Strategic Business Relationship Manager. This teaches the BRM how to use their influence and relationships to converge potential value with strategy; driving results.

You can find the CBRM book here, but you will need to apply for the course to take the certification exam. Take advantage of the $100 discount on this book by signing up with a Professional Membership to BRM Institute.

To stay up-to-date on your CBRM certification, follow the process for Continued Professional Development, outlined below.

Continued Professional Development (CPD)

The Continued Professional Development must be started within 30 days of the CBRM exam to conduct assessments of the BRM’s competency and maturity.

First, the BRM sets a SMART goal with an achievable deadline. The BRM then develops a plan to achieve the goal and chooses measurable results to assess the completion of the goal. The plan must include 20 hours of courses and conferences along with 20 hours of professional development experiences such as special projects, content authoring, or council participation.

As the BRM completes the courses and professional development, they implement their new knowledge in their work environment to achieve their SMART goal.

After one year, the BRM reflects on their experiences, where they applied what they learned, and how they met their goals. If the goal is not yet reached or has a longer timeline, the goal and plan can be reworked.

Once the goal is achieved, the process repeats to keep the BRM striving forward and increasing their knowledge. The BRM must submit for re-certification every 3 years, show they completed 40 hours of CPD every year, and pay the $85 certification fee. The fee is waived for Professional BRM Institute Members.

The CPD is designed to keep the professional BRM at the top of their game and is a continuous process to help them implement the most current business strategies in their enterprise.

Below is the step-by-step process for CPD.

Process for Continued Professional Development

1. Set SMART goal

2. Make a plan with measurable results to assess goal

3. Complete 20 hours of courses and 20 hours of professional development

4. Implement learned knowledge from course work to achieve the goal

5. After one year, reflect and assess goal using measurable results

6. Rework goal or create a new SMART goal

7. Repeat

8. In Year 3, apply for re-certification

For the Organization

The Business Relationship Management Fundamentals is a workshop open to everyone at any level and from any role. As long as that individual hopes to learn more about interacting with a BRM, they will learn how to achieve success through the profession.

The course is an interactive and lively one-day session to help define the role, capability, discipline, and philosophy of BRM. Moreover, it gives a basic framework, process, and model to bring structure and guidance.

The BRM Fundamentals course is the third step in the Knowledge Path for organizations because each individual BRM in the organization must be fully prepared to receive their Master in Business Relationship Management. This workshop is the perfect class to help the BRM reach that goal.

Fourth Step

For the Individual

Certificate of Experience (CoE)

The Business Relationship Management Certificate of Experience is earned after the individual has shown authenticity and passion for BRM.

These applicants have gained above average BRM knowledge and made significant contributions to their personal purpose, their company’s purpose, the global BRM community, the BRM discipline, and overall societal impact.

The BRM receives a CoE by obtaining their BRMP, CBRM, or taking one of the many workshop courses available.

In order to obtain Master of Business Relationship Management status, the BRM must acquire at least three Certificates of Experience.

Business Value Ability is an Organization Assessment consisting of the Business Value Ability Assessment and the Culture Readiness Assessment.

The Business Value Ability Assessment measures the organization by using four different models to describe the business value: sporadic, definable, achievable, and optimized.

As the models increase towards optimized, it describes the business as:

“always defining business value to be realized, and tracking results to see if it matches expectations, then uses those results to learn and redefine the business value.”

The Culture Readiness Assessment focuses on individual behaviors of leadership and employees that impact culture, business value realization, and optimization.

Fifth Step

For the Individual

Business Relationship Management Coach

Becoming a BRM coach is an optional fifth step for the individual.

BRM coaches demonstrate above average BRM knowledge.

They know how to apply the BRM role, discipline, capability, and philosophy in everything they do, and they use that knowledge to coach others in the BRM Philosophy.

A BRM who is ready for Master of Business Relationship Management status possesses all of the skills necessary to become a BRM coach. Inquire further to become a BRM Coach, and help bring business relationship management to new heights by cultivating a BRM capability in others.

Becoming a Value-Focused Organization is a workshop that guides participants through the value approach. It consists of a framework that works across business functions to ensure the organization drives towards business success.

Additionally, it empowers business professionals to share ownership of business value by engaging partners and peers in idea generation, value planning, and business results.

Sixth Step – Results!

For the Individual and Organization

Representing the culmination of a BRM career, to reach MBRM status, the BRM earns 100 hours between Knowledge and Community Involvement while earning three different Certificates of Experience.

The Master of Business Relationship Management signifies the applicant has gained above average BRM knowledge, through personal learning and experiences, while making significant contributions and impacts to their personal purpose, the company’s purpose, the global BRM community, the BRM discipline, and overall societal impact.

Your Knowledge Path to Success – Getting Started

As you can see, the Knowledge Path is straightforward but still requires drive and motivation to achieve. The best way to get started is by joining the BRM global community with a Professional Membership.

This will grant you access to our Online Campus and its many resources to support you on your journey to becoming the best BRM you can be. From there, you can sign up to take the BRMP course to get started.

Soon, your business will realize evolved communication, united goals, and a journey map to drive increased business value results.

It all starts with you!

Where are you on your path to success?

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