Attitude, Behavior, Culture: The ABCs of Organizational Change


An individual’s attitude shapes their habits and behavior. And group behavior ultimately influences an organization’s culture. So, to improve your culture, you must first focus on changing people’s attitudes.

Find Your Purpose as a BRM

Find Your Purpose: Consider Your Passions and Take Action


In Glenn Remoreras’ keynote speech, he demonstrated how to find your purpose as a BRM. This is important because at the end of the day, the Heart of BRM is Purpose. Finding this resolve will help you identify how to push the boundaries of your contributions to generate Business Value.

BRMConnect 2018 Kickoff- Paradise Point San Diego!!


With 300 attendees from all over the world, this promises to be the most exciting BRMConnect yet! Set on a verdant island in San Diego, California, attendees can network, learn and teach in Paradise as they choose from 9 different tracks and 30 different sessions.


The Critical Importance of Titles and Leads in Our Writing


The quality and information contained in your writing doesn’t matter if no one ever reads it. As a leader and Business Relationship Manager, writing to convey a message or to impart knowledge is a necessary skill.

BRM Councils – Your Tool to Change the Future of BRM


Business function leaders (IT, HR, Finance, external Service Providers, etc..) from around the world congregate to network and lead initiatives advancing the Business Relationship Management (BRM) profession through BRM Institute volunteer councils. Importantly, these councils play a pivotal role in the development of new ideas which help determine the future direction of BRM standards and profession.

Community of Interest

Announcing Seventeen New Communities of Interest—Join One Today!


CoI membership is not limited to BRMs; anyone can join! The only requirement stipulates a desire to learn more about, or contribute to, the advancement of the world of Business Relationship Management. Such inclusion stimulates creative thought and growth amongst CoIs, empowering them to reach new horizons.

Purdue Team Report

Journey of BRM: Purdue Part 3


With BRMConnect 2018 just around the corner, we’re diving even deeper into this year’s theme: The Journey of BRM. Already, we’ve highlighted and shared the stories of top BRMs in our #IAmBRM campaign. We launched Becoming A Value-Focused Organization to support BRMs on their journey to identify and drive value in their organizations. Now, we’ll share the step-by-step process of The College of Agriculture at Purdue University, in a series of pieces which document their own, very special Journey of BRM. The series will culminate with the release of their annual report at BRMConnect in San Diego this Oct 1-3.

YouTube Creation

YouTube – A Growing Trend to Promote Business Capabilities


The rise of social media, with YouTube as a forerunner, has increased opportunities for cross-departmental collaboration and leveled the playing field for interacting with your customers on a regular basis. By leveraging your organization’s unique capabilities, you can expand your reach to generate added business value.

Journey of BRM: Purdue Part 2


BRMConnect 2017 provided us with the confidence that we were on the right path. When we returned home, we began to put further clarity around our BRM efforts. We created our guiding principles; mission, vision, values and a value proposition statement. We began to tackle value.

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